A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource]
Author: Jeffrey E. Curry
Publisher: World Trade Press
Total Pages: 192
Release: 2009
Genre: Export marketing
ISBN: 1607800071

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

A Short Course in International Business Culture

A Short Course in International Business Culture
Author: Charles Mitchell
Publisher: World Trade Press
Total Pages: 192
Release: 2009
Genre: Business & Economics
ISBN: 1607800004

Short Course books are written from an international perspective for an international audience.

A short course in international intellectual property rights [electronic resource]

A short course in international intellectual property rights [electronic resource]
Author: Karla C. Shippey
Publisher: World Trade Press
Total Pages: 196
Release: 2009
Genre: Intellectual property (International law)
ISBN: 1607800055

Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

A Short Course in International Business Culture

A Short Course in International Business Culture
Author: Charles Mitchell
Publisher: World Trade Press
Total Pages: 196
Release: 1999
Genre: Business & Economics
ISBN: 9781885073549

Short Course books are written from an international perspective for an international audience.

Global Business Ethics

Global Business Ethics
Author: Ronald D Francis
Publisher: Kogan Page Publishers
Total Pages: 248
Release: 2015-11-03
Genre: Business & Economics
ISBN: 0749473967

Corporate social responsibility, sustainability and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape. Underpinned by theory and including worked-through examples of ethical dilemmas and their solutions, this textbook will guide the reader beyond theory to real-world business decisions. Practical tools such as decision trees and suggested principles to apply in dilemma situations give readers the skills and confidence to tackle the ethical challenges they face. Global Business Ethics offers a unique working code of ethics provided as a model with guidance to readers for adaptation and implementation. Case studies include: Walmart, Hershey's, Citibank, Ford, Nike, Johnson & Johnson, Harley-Davidson, The Body Shop and Procter and Gamble. A chapter on the legal aspects of ethics provides guidance on the complex relationship between law and ethics in international business. The final part takes an in-depth look at the practical application of ethics in business life. Covering all the major theories of ethics, including an examination of the role of quantification of ethics, Global Business Ethics demonstrates how their principles can be applied to inform better business decisions. Online supporting resources for this book include instructor's manual, lecture slides and appendices.

International Management

International Management
Author: Dr Elizabeth Christopher
Publisher: Kogan Page Publishers
Total Pages: 408
Release: 2012-08-03
Genre: Business & Economics
ISBN: 0749465298

Winner of the Management and Leadership Textbook category at the CMI Management Book of the Year Awards 2013/14, International Management explores management opportunities in encounters across the world between national, organizational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations, exploring contemporary and historical material to provide insights for today's managers who find themselves dealing with diversity and difference. From a historical perspective and a uniquely cross-disciplinary approach, Elizabeth Christopher identifies the major leadership styles that continue to characterise people across regions, nations, communities and organisations, within groups and as individuals. International Management is a practical and comprehensive textbook for successful negotiation in a world rich not only in cultural diversity but also in convergence. It also covers the ethical, moral and environmental ramifications of business today and the corporate leaders who are learning to manage their businesses across nations and continents, not only profitably but in ways that contribute to societies overall through economic, environmental and social action. International Management is an indispensable guide for students and practitioners to key issues of cross-cultural management, suitable to accompany online or private studies, or a teaching unit within professional and university graduate studies of international management. Online supporting resources for this book include lecture slides and notes for academics.

Exploring Business

Exploring Business
Author: Karen Collins
Publisher: Ingram
Total Pages: 408
Release: 2009
Genre: Business
ISBN: 9781936126200