Advances in Advertising Research (Vol. VI)

by Peeter Verlegh

Author	: Peeter Verlegh
Publisher	: Springer
Total Pages	: 400
Release	: 2015-09-07
Genre	: Business & Economics
ISBN	: 3658105585

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Advances in Advertising Research (Vol. 2)

by Shintaro Okazaki

Author	: Shintaro Okazaki
Publisher	: Springer Science & Business Media
Total Pages	: 483
Release	: 2011-06-21
Genre	: Business & Economics
ISBN	: 3834968544

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

Advances in Advertising Research (Vol. IV)

by Sara Rosengren

Author	: Sara Rosengren
Publisher	: Springer Science & Business Media
Total Pages	: 407
Release	: 2013-05-30
Genre	: Business & Economics
ISBN	: 3658023651

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

by Vinay Kothari

Author	: Vinay Kothari
Publisher	: Springer
Total Pages	: 644
Release	: 2015-05-13
Genre	: Business & Economics
ISBN	: 3319169467

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This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Advances in Advertising Research (Vol. XII)

by Alexandra Vignolles

Author	: Alexandra Vignolles
Publisher	: Springer Nature
Total Pages	: 365
Release	: 2023
Genre	: Advertising
ISBN	: 3658404299

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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.

Advances in Advertising Research (Vol. V)

by Ivana Bušljeta Banks

Author	: Ivana Bušljeta Banks
Publisher	: Springer
Total Pages	: 324
Release	: 2014-11-25
Genre	: Business & Economics
ISBN	: 3658081325

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Advanced Introduction to Advertising

by De Pelsmacker, Patrick

Author	: De Pelsmacker, Patrick
Publisher	: Edward Elgar Publishing
Total Pages	: 192
Release	: 2022-01-21
Genre	: Business & Economics
ISBN	: 1802200894

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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advances in Advertising Research IX

by Verolien Cauberghe

Author	: Verolien Cauberghe
Publisher	: Springer
Total Pages	: 354
Release	: 2018-07-04
Genre	: Business & Economics
ISBN	: 3658226811

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Advances in Advertising Research (Vol. VII)

by George Christodoulides

Author	: George Christodoulides
Publisher	: Springer
Total Pages	: 315
Release	: 2016-08-24
Genre	: Business & Economics
ISBN	: 3658152206

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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.