AI Impacts in Digital Consumer Behavior

by Musiolik, Thomas Heinrich

Author	: Musiolik, Thomas Heinrich
Publisher	: IGI Global
Total Pages	: 392
Release	: 2024-03-04
Genre	: Business & Economics
ISBN	:

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In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.

Enhancing and Predicting Digital Consumer Behavior with AI

by Musiolik, Thomas Heinrich

Author	: Musiolik, Thomas Heinrich
Publisher	: IGI Global
Total Pages	: 464
Release	: 2024-05-13
Genre	: Business & Economics
ISBN	:

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Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Digital and Social Media Marketing

by Nripendra P. Rana

Author	: Nripendra P. Rana
Publisher	: Springer Nature
Total Pages	: 337
Release	: 2019-11-11
Genre	: Business & Economics
ISBN	: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Strategic Innovative Marketing and Tourism

by Androniki Kavoura

Author	: Androniki Kavoura
Publisher	:
Total Pages	: 1330
Release	: 2019
Genre	: Marketing
ISBN	: 9783030124557

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This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Innovative Computing

by Jason C. Hung

Author	: Jason C. Hung
Publisher	: Springer Nature
Total Pages	: 1760
Release	: 2022-01-04
Genre	: Computers
ISBN	: 9811642583

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This book comprises select proceedings of the 4th International Conference on Innovative Computing (IC 2021) focusing on cutting-edge research carried out in the areas of information technology, science, and engineering. Some of the themes covered in this book are cloud communications and networking, high performance computing, architecture for secure and interactive IoT, satellite communication, wearable network and system, infrastructure management, etc. The essays are written by leading international experts, making it a valuable resource for researchers and practicing engineers alike.

Fostering Inclusive Education With AI and Emerging Technologies

by Sanmugam, Mageswaran

Author	: Sanmugam, Mageswaran
Publisher	: IGI Global
Total Pages	: 412
Release	: 2024-10-24
Genre	: Education
ISBN	:

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The rapid advancement of artificial intelligence (AI) and emerging technologies presents a transformative opportunity for the field of education by fostering greater inclusivity and accessibility. AI-powered tools can personalize learning experiences, adapting to the unique needs of students with diverse learning styles, abilities and backgrounds. Emerging technologies can provide immersive and interactive experiences that break down barriers for students with disabilities or those in remote or underserved areas. These technologies have the potential to create a more equitable educational environment, ensuring that all learners, regardless of their circumstances, have the opportunity to succeed. Fostering Inclusive Education With AI and Emerging Technologies explores how these technologies can be leveraged to foster inclusive education, ensuring equitable learning opportunities for all students, regardless of their physical, cognitive, or socio-economic status. It discusses the integration of AI tools to personalize learning experiences, the use of virtual and augmented reality for immersive learning environments, and the implementation of blockchain for secure and transparent educational records. Covering topics such as adaptive learning environments, mobile technologies, and inclusive education, this book is an excellent resource for educators, academicians, researchers, scholars, instructors, instructional designers, pre-service teachers, and more.

Impact of AI and Tech-Driven Solutions in Hospitality and Tourism

by Talukder, Mohammad Badruddoza

Author	: Talukder, Mohammad Badruddoza
Publisher	: IGI Global
Total Pages	: 603
Release	: 2024-08-14
Genre	: Business & Economics
ISBN	:

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With todays rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can be daunting, with businesses often grappling with questions of implementation, integration, and ethical considerations. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism emerges to provide insight and guidance in addressing these challenges. By delving into the transformative potential of AI and technology, this book offers a comprehensive exploration of how these innovations are reshaping the hospitality and tourism sectors. Through in-depth analyses, case studies, and practical examples, readers gain valuable insights into the myriad ways in which AI-driven solutions can enhance guest experiences, streamline operations, and drive sustainable practices within the industry.

Navigating the Future of Finance in the Age of AI

by Pandow, Bilal Ahmad

Author	: Pandow, Bilal Ahmad
Publisher	: IGI Global
Total Pages	: 394
Release	: 2024-08-26
Genre	: Business & Economics
ISBN	:

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The financial landscape is rapidly evolving, and professionals must keep pace with the complex relationship between traditional financial practices and cutting-edge technologies. The integration of Artificial Intelligence (AI) and Machine Learning (ML) into finance presents a transformative shift that requires a deep understanding and strategic approach. Navigating the Future of Finance in the Age of AI offers a comprehensive exploration of AI's impact on the financial sector, from predictive analytics to algorithmic trading strategies. Each chapter is written by experts in the field, and they provide practical insights and real-world examples to make complex concepts accessible and actionable. The book also delves into regulatory challenges, ethical considerations, and case studies, equipping readers with the tools needed to harness AI's transformative power in finance. Whether you are a finance professional seeking to enhance decision-making, a data scientist aiming to apply ML techniques in finance, or an academic exploring AI's role in financial innovation, this book is an indispensable resource that offers a roadmap to navigate the complexities of AI-driven finance and seize the opportunities it presents.

The Economics of Artificial Intelligence

by Ajay Agrawal

Author	: Ajay Agrawal
Publisher	: University of Chicago Press
Total Pages	: 172
Release	: 2024-03-05
Genre	: Business & Economics
ISBN	: 0226833127

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A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.