American Automobile Advertising, 1930-1980

American Automobile Advertising, 1930-1980
Author: Heon Stevenson
Publisher: McFarland
Total Pages: 295
Release: 2008-11-24
Genre: Transportation
ISBN: 0786452315

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

The Automobile in American History and Culture

The Automobile in American History and Culture
Author: Michael L. Berger
Publisher: Bloomsbury Publishing USA
Total Pages: 516
Release: 2001-07-30
Genre: Social Science
ISBN: 0313016062

This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.

Selling the Dream

Selling the Dream
Author: Heon Stevenson
Publisher:
Total Pages: 296
Release: 1995
Genre: Advertising
ISBN:

50 Years of American Automobile Design, 1930-1980

50 Years of American Automobile Design, 1930-1980
Author: Dick Nesbitt
Publisher: Crescent
Total Pages: 64
Release: 1986-01-22
Genre: Science
ISBN: 9780517490426

Looks at the forces, fads, and foibles that have shaped American automotive design during the last half century

British Car Advertising of the 1960s

British Car Advertising of the 1960s
Author: Heon Stevenson
Publisher: McFarland
Total Pages: 430
Release: 2015-03-27
Genre: Transportation
ISBN: 1476611300

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

Everyday Information

Everyday Information
Author: William Aspray
Publisher: MIT Press
Total Pages: 366
Release: 2011
Genre: Computers
ISBN: 0262015013

This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description.

Jazz Sells: Music, Marketing, and Meaning

Jazz Sells: Music, Marketing, and Meaning
Author: Mark Laver
Publisher: Routledge
Total Pages: 262
Release: 2015-02-11
Genre: Music
ISBN: 1317699793

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

The Self-Field

The Self-Field
Author: Chris Abel
Publisher: Routledge
Total Pages: 495
Release: 2021-03-15
Genre: Philosophy
ISBN: 0429683669

In this incisive study of the biological and cultural origins of the human self, the author challenges readers to re-think ideas about the self and consciousness as being exclusive to humans. In their place, he expounds a metatheoretical approach to the self as a purposeful system of extended cognition common to animal life: the invisible medium maintaining mind, body and environment as an integrated ‘field of being’. Supported by recent research in evolutionary and developmental studies together with related discoveries in animal behaviour and the neurosciences, the author examines the factors that have shaped the evolution of the animal self across widely different species and times, through to the modern, technologically enmeshed human self; the differences between which, he contends, are relations of degree rather than absolute differences. We are, he concludes, instinctive and ‘fuzzy individuals’ clinging to fragile identities in an artificial and volatile world of humanity’s own making, but which we now struggle to control. This book, which restores the self to its fundamental place in identity formation, will be of great interest for students and academics in the fields of social, developmental and environmental psychology, together with readers from other disciplines in the humanities, especially philosophy, cultural theory and architecture.

The Sack of Detroit

The Sack of Detroit
Author: Kenneth Whyte
Publisher: Knopf
Total Pages: 432
Release: 2021-06-01
Genre: History
ISBN: 0525521682

"Vigorous, provocative... The Sack of Detroit is compelling, bold and stylishly written." —Barbara Spindel, The Wall Street Journal A provocative, revelatory history of the epic rise—and unnecessary fall—of the U.S. automotive industry, uncovering the vivid story of innovation, politics, and business that led to a sudden, seismic shift in American priorities that is still felt today, from the acclaimed author of Hoover In the 1950s, America enjoyed massive growth and affluence, and no companies contributed more to its success than automakers. They were the biggest and best businesses in the world, their leadership revered, their methods imitated, and their brands synonymous with the nation's aspirations. But by the end of the 1960s, Detroit's profits had evaporated and its famed executives had become symbols of greed, arrogance, and incompetence. And no company suffered this reversal more than General Motors, which found itself the main target of a Senate hearing on auto safety that publicly humiliated its leadership and shattered its reputation. In The Sack of Detroit, Kenneth Whyte recounts the epic rise and unnecessary fall of America's most important industry. At the center of his absorbing narrative are the titans of the automotive world but also the crusaders of safety, including Ralph Nader and a group of senators including Bobby Kennedy. Their collision left Detroit in a ditch, launched a new era of consumer advocacy and government regulation, and contributed significantly to the decline of American enterprise. This is a vivid story of politics, business, and a sudden, seismic shift in American priorities that is still felt today.