An Integrated Approach to Communication Theory and Research

An Integrated Approach to Communication Theory and Research
Author: Don W. Stacks
Publisher: Routledge
Total Pages: 592
Release: 2014-04-08
Genre: Language Arts & Disciplines
ISBN: 1135591660

This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Health Communication and Mass Media

Health Communication and Mass Media
Author: Dr Benjamin R Bates
Publisher: Gower Publishing, Ltd.
Total Pages: 466
Release: 2013-07-28
Genre: Business & Economics
ISBN: 1472401646

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Research Methods and Statistics

Research Methods and Statistics
Author: Janie H. Wilson
Publisher: SAGE Publications
Total Pages: 441
Release: 2016-07-21
Genre: Psychology
ISBN: 1483392163

This innovative text offers a completely integrated approach to teaching research methods and statistics by presenting a research question accompanied by the appropriate methods and statistical procedures needed to address it. Research questions and designs become more complex as chapters progress, building on simpler questions to reinforce student learning. Using a conversational style and research examples from published works, this comprehensive book walks readers through the entire research process and includes ample pedagogical support for SPSS, Excel, and APA style.

Mechatronics

Mechatronics
Author: Clarence W. de Silva
Publisher: CRC Press
Total Pages: 1348
Release: 2004-11-29
Genre: Science
ISBN: 0203502787

While most books on the subject present material only on sensors and actuators, hardware and simulation, or modeling and control, Mechatronics: An Integrated Approach presents all of these topics in a single, unified volume from which users with a variety of engineering backgrounds can benefit. The integrated approach emphasizes the design and inst

An Integrated Approach to Communication Theory and Research

An Integrated Approach to Communication Theory and Research
Author: Don W. Stacks
Publisher: Routledge
Total Pages: 778
Release: 2014-04-08
Genre: Language Arts & Disciplines
ISBN: 1135591652

This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Speech Science

Speech Science
Author: Carole T. Ferrand
Publisher:
Total Pages: 0
Release: 2018
Genre: Speech
ISBN: 9780134481456

For courses in speech and hearing science and anatomy and physiology in the discipline of communication sciences and disorders. Note: This is the bound book only and does not include access to the Enhanced Pearson eText. To order the Enhanced Pearson eText packaged with a bound book, use ISBN 0134675444. Theory and clinical application combine to present a well-rounded, accessible, relevant look at the evaluation and treatment of communication disorders. The Fourth Edition of this widely popular book focuses on the relationship between the scientific study of speech production and perception and the application of the material to the effective evaluation and treatment of communication disorders. Theoretical material is presented first, followed by clinical application chapters highlighting specific disorders. The organization of chapters in the new edition now more closely follows the speech subsystems approach, beginning with basic acoustics, and moving on to the respiratory system, phonatory system, articulatory/resonatory system, auditory system, and nervous system. As in previous editions, the book concludes with information on classic and current models and theories of speech production and perception. New and revised full color illustrations and larger spectrograms supplement the concepts presented by clearly depicting scientific and anatomical material and ensuring understanding of the links between the underlying science and human communicative behavior. Invigorate learning with the Enhanced Pearson eText The Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content with embedded self-check quizzes at the end of each chapter. The Enhanced Pearson eText is also available without a print version of the textbook. Instructors, visit pearsonhighered.com/etextbooks/ted to register for your digital examination copy. Students, register for or purchase your eText at pearsonhighered.com/etextbooks/ted.

Public Relations Campaigns

Public Relations Campaigns
Author: Regina M. Luttrell
Publisher: SAGE Publications
Total Pages: 542
Release: 2018-02-05
Genre: Language Arts & Disciplines
ISBN: 1506332536

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

An Introduction to Fully Integrated Mixed Methods Research

An Introduction to Fully Integrated Mixed Methods Research
Author: Elizabeth G. Creamer
Publisher: SAGE Publications
Total Pages: 430
Release: 2017-02-09
Genre: Social Science
ISBN: 1483350924

An Introduction to Fully Integrated Mixed Methods Research by Elizabeth G. Creamer provides the tools needed to design, execute, and evaluate fully integrated mixed methods research studies. A uniting metaphor of the architectural arch helps students understand the benefits of a mixed methods approach as they consider ways to integrate the qualitative and quantitative strands at all stages of design and execution. With use of examples from popular media and published research, this text also includes a detailed discussion of ways to accomplish mixing methods during data collection and analysis and a separate chapter on designing and executing a realistic mixed methods dissertation.

Social Media ROI

Social Media ROI
Author: Olivier Blanchard
Publisher: Pearson Education
Total Pages: 485
Release: 2011-02-22
Genre: Business & Economics
ISBN: 0132678020

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.