Strategic Writing
| Author | : Charles Marsh |
| Publisher | : Routledge |
| Total Pages | : 274 |
| Release | : 2015-07-17 |
| Genre | : Business & Economics |
| ISBN | : 1317343883 |
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Strategic Writing
| Author | : Angie Hendershot |
| Publisher | : Taylor & Francis |
| Total Pages | : 418 |
| Release | : 2024-03-19 |
| Genre | : Business & Economics |
| ISBN | : 1003846483 |
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.
How to Succeed in Newspaper Journalism
| Author | : David Stephenson |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 162 |
| Release | : 1998 |
| Genre | : Feature writing |
| ISBN | : 9780749425142 |
Essential reading for anyone with ambitions to break into one of the most competitive sectors in today's job market. Written by a working journalist with long experience in the national press, the book provides all the industry knowledge and expert advice and would-be journalists will need to enter the field. Reinforced by exercises to enable readers to test their skills and writing ability against the expert, the coverage includes everything from news reporting and writing general and specialist features, to leaders, personal columns and even photojournalism. With valuable tips throughout, sound advice on structuring a story and taking the right angle-plus a look at the overall market for newspapers and available training-this is the book of first resort for students or journalism, media studies and related courses, as well as their career advisors and tutors.
White Papers For Dummies
| Author | : Gordon Graham |
| Publisher | : John Wiley & Sons |
| Total Pages | : 384 |
| Release | : 2013-03-20 |
| Genre | : Business & Economics |
| ISBN | : 1118497058 |
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Family Life Education
| Author | : Stephen F. Duncan |
| Publisher | : SAGE |
| Total Pages | : 340 |
| Release | : 2005-02-02 |
| Genre | : Family & Relationships |
| ISBN | : 9780761927693 |
Praise for Family Life Education: `Excellent for use by university instructors teaching family life education and program development courses. The book′s strength is the focus on bridging theory and research with actual practice, something much needed in the family life education field. This is a good book for both university instructors as well as practitioners working with family life education programs′ - Brent A. McBride, University of Illinois `A big strength is the authors.... they are two excellent family life educators with a great depth of experience in this area′ - Charles A Smith, Kansas State University `This book will make a valuable contribution to teaching faculty in Family Life Education′ - Karen DeBord, North Carolina State University Family Life Education is an excellent textbook for helping students and field professionals to develop the knowledge and skills needed to take family science principles to citizens via family life education programs. Authors Stephen F Duncan and H Wallace Goddard incorporate leading outreach scholarship with years of professional experience to provide a scholarly, yet practical, guide for current and future family life outreach professionals. Opening chapters lay the foundation of family life education by discussing its philosophical underpinnings and by encouraging readers to develop their own outreach philosophy. Subsequent chapters help readers learn principles and methods for reaching out to the public and diverse audiences. The book helps readers form and use community collaborations, navigate the social marketing of programs, and explore means of improving the practice of family life education.
Charting a New Course: Natural Language Processing and Information Retrieval.
| Author | : John I. Tait |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 301 |
| Release | : 2005-08-01 |
| Genre | : Computers |
| ISBN | : 1402034679 |
Karen Spärck Jones is one of the major figures of 20th century and early 21st Century computing and information processing. Her ideas have had an important influence on the development of Internet Search Engines. Her contribution has been recognized by awards from the natural language processing, information retrieval and artificial intelligence communities, including being asked to present the prestigious Grace Hopper lecture. She continues to be an active and influential researcher. Her contribution to the scientific evaluation of the effectiveness of such computer systems has been quite outstanding. This book celebrates the life and work of Karen Spärck Jones in her seventieth year. It consists of fifteen new and original chapters written by leading international authorities reviewing the state of the art and her influence in the areas in which Karen Spärck Jones has been active. Although she has a publication record which goes back over forty years, it is clear even the very early work reviewed in the book can be read with profit by those working on recent developments in information processing like bioinformatics and the semantic web.
