Boomers

Boomers
Author: Helen Andrews
Publisher: Penguin
Total Pages: 258
Release: 2021-01-12
Genre: Political Science
ISBN: 0593086759

"Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.

Baby Boomers and Beyond

Baby Boomers and Beyond
Author: Amy Hanson
Publisher: John Wiley & Sons
Total Pages: 230
Release: 2010-07-26
Genre: Religion
ISBN: 0470500794

How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.

Where's Boomer

Where's Boomer
Author: Cathy Smith
Publisher:
Total Pages: 0
Release: 2015-01-06
Genre: School mascots
ISBN: 9781620863596

Boomer is hiding all over the Missouri State University campus. Where could he be?

Boomers 3.0

Boomers 3.0
Author: Lawrence R. Samuel
Publisher: Bloomsbury Publishing USA
Total Pages: 240
Release: 2017-07-14
Genre: Business & Economics
ISBN:

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood—a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

A Boomer's Guide to Grandparenting

A Boomer's Guide to Grandparenting
Author: Allan Zullo
Publisher: Andrews McMeel Publishing
Total Pages: 226
Release: 2004-08
Genre: Humor
ISBN: 0740747495

"We are your typical boomer nana and papa," say authors Kathryn and Allan Zullo, "younger, healthier, wealthier, and better educated than our grandparents. We are more active and less formal than our own parents were at our age. We no longer fit the traditional image of our elderly kin." That description signals the need for a new kind of grandparenting, a role that The Nanas and the Papas fills to perfection.This completely reworked and updated version is now half again as large as the original. "Most boomer grandparents work hard and lead vigorous, often stressful, lives where time is a precious commodity," say the Zullos. The Nanas and the Papas helps grandparents relieve the stress of grandparenting and make the most of limited time.Top grandparenting experts cited throughout the book tailor their guidance and recommendations to fit the boomer sensibility, covering topics such as:o How to define the grandparenting role for a new generationo The latest trends in child careo How to work in harmony with your children and their spouseso High-tech grandparentingo Ways to make the most of time alone with grandchildreno Grandparenting and the single-parent householdo Grandparents caring for their own parentsFilled with expert advice, The Nanas and the Papas provides a smooth transition into grandparenting and sets the stage for successful relationships and experiences for the entire family.

Boomer Destiny

Boomer Destiny
Author: Tom Osenton
Publisher: Bloomsbury Publishing USA
Total Pages: 224
Release: 2009-04-30
Genre: Business & Economics
ISBN: 031335605X

The U.S. experiences a major crisis about every eighty years, and the last big crisis started more than eighty years ago. If history is any indicator, argues author Tom Osenton, we are in the very early stages of the next major crisis—one that could make the Great Depression seem like a day at the beach. The storm clouds are on the horizon: A slowing U.S. economy, major banks failing, a weakening dollar, the subprime mortgage debacle, a widening gap between the wealthy and working class, credit delinquencies and bankruptcies on the rise, infrastructure crumbling, healthcare in crisis—the list goes on and on. Baby Boomers, says Osenton, are standing precisely where FDR stood at the beginning of the Great Depression, and they are in a unique position to help pull society out of the morass and set the country on a course of growth and contentment for generations to come. It's no wonder that most young people do not feel they will be better off than their parents. Besides a looming economic crisis, we face a number of other crises: budget deficit, environmental, real estate, infrastructure, education, immigration, and healthcare. Now throw in some unforeseen wild cards such as terrorism, war, disease, poverty, homelessness, and natural disasters, and you have a recipe for a cataclysmic, multi-generational failure that will take decades and trillions of dollars to fix. Boomers are about to move into the role as the elders of an America desperate for leadership. It will be Boomers who take responsibility for directing us through the minefield of crises that will profoundly shape the U.S. for decades to come. It will be the Boomers' responsibility—and their destiny and legacy—to lead the U.S. through a thicket of issues that have been back-burnered by at least the last five presidential administrations. Full of solutions to seemingly intractable problems, Boomer Destiny shows how they can do it.

Boomer Bust?

Boomer Bust?
Author: Robert B. Hudson
Publisher: Bloomsbury Publishing USA
Total Pages: 572
Release: 2008-11-03
Genre: Political Science
ISBN: 027599550X

Seventy-six million Baby Boomers are careening toward retirement in the United States. Demographic shifts toward aging populations are taking place around the Western world, as a variety of factors—biological, technological, medical, and sociocultural—are extending life spans. Meanwhile, birth rates are declining. The scaremongers argue that this generational shift is going to be disastrous: It will result in skyrocketing tax rates, lower retirement and health benefits, higher inflation, increased unemployment and poverty, political instability, and a host of other societal ills. But will it? In Boomer Bust?, Robert Hudson assembles leading authors from fields such as economics, political science, and finance to separate fact from fiction, highlight the terms of debate, and showcase innovative policies that will prevent disaster from occurring. From topics like Social Security to older people rejoining the workforce to the elderly as a political lobby, this two-volume set covers the gamut of economic, political, financial, and business issues related to aging. The Boomer generation will leave one of the largest footprints the world has yet seen. In retirement, as in all else, this generation is blazing a path affecting succeeding generations profoundly. Boomer Bust? charts a path through the thicket of personal and public policy choices facing not just Baby Boomers but all of society.

Baby Boomers and Their Parents

Baby Boomers and Their Parents
Author: George P. Moschis
Publisher: Paramount Market Publishing
Total Pages: 248
Release: 2007
Genre: Business & Economics
ISBN: 9780978660246

Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.

SEX, DRUGS, ROCK and WAR: The Boomer Generation

SEX, DRUGS, ROCK and WAR: The Boomer Generation
Author: Daniel Muller
Publisher: BookLocker.com, Inc.
Total Pages: 262
Release: 2023-05-10
Genre: Social Science
ISBN:

We have all heard the nicknames for the current generations in the news. Besides the ‘Silent Generation’ (a.k.a. The Greatest Generation) born before 1946, there are Baby Boomers, Generation X, Generation Y (also known as the Millennials), and Generation Z. In the past few years, there has been an increasing amount of coverage and discussion about the growing frustration between these generations. Some call it a generational war. Much of the debate has to do with the Boomer generation, with younger generations claiming various failures of this generation to provide a world or country that is sustainable and affordable. TV shows, podcasts, newspaper and magazine articles, movies, and social media have increasingly begun analysis and discussion about this war. It is a hot topic and, unfortunately, becoming more emotional. Most of the analysis and coverage has to do with emerging information about each generation, such as wealth accumulation, party affiliation, changing opinions, habits, values and relationships. Facts and surveys abound, discussing all of these aspects of the generations, and more. But we all innately understand that generalizations and summaries about the generations can be dangerous, and can only tell a part of the story. What is the answer to this generational conflict that is beginning to stress friendships, acquaintances, and even families? How can we diffuse the emotion and get to positive solutions that will help heal the divide? Daniel Muller attempts to understand this growing generational conflict at a more micro level, namely by documenting and sharing the individual life stories of a somewhat random collection of ‘everyday’ Baby Boomers. Besides their life stories, he relates their opinions about a series of hot topics today, all in an attempt to better understand what linkages may exist between their environment, families, early and mid-life years, and how they think and behave today. ‘SEX, DRUGS, ROCK and WAR: The Boomer Generation’ is an enjoyable collection of very diverse life stories. In addition, Muller shares a fascinating analysis of Boomer values and opinions, and hypothesizes about the underlying potential causes of the growing conflict between generations. Finally, he shares his suggestions to calm the generational wars.