Brand New Nation

by Ravinder Kaur
Brand New Nation
Author: Ravinder Kaur
Publisher: Harper Collins
Total Pages: 385
Release: 2021-08-01
Genre: Business & Economics
ISBN: 9354224628
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The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.

Nation Branding in Modern History

by Carolin Viktorin
Nation Branding in Modern History
Author: Carolin Viktorin
Publisher: Berghahn Books
Total Pages: 300
Release: 2018-08-24
Genre: History
ISBN: 1785339249
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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

One Nation

by Ben Carson, MD
One Nation
Author: Ben Carson, MD
Publisher: Penguin
Total Pages: 259
Release: 2014-05-20
Genre: Political Science
ISBN: 0698153073
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Dear Reader, In February 2013 I gave a speech at the National Prayer Breakfast. Standing a few feet from President Obama, I warned my fellow citizens of the dangers facing our country and called for a return to the principles that made America great. Many Americans heard and responded, but our nation’s decline has continued. Today the danger is greater than ever before, and I have never shared a more urgent message than I do now. Our growing debt and deteriorating morals have driven us far from the founders’ intent. We’ve made very little progress in basic education. Obamacare threatens our health, liberty, and financial future. Media elitism and political correctness are out of control. Worst of all, we seem to have lost our ability to discuss important issues calmly and respectfully regardless of party affiliation or other differences. As a doctor rather than a politician, I care about what works, not whether someone has an (R) or a (D) after his or her name. We have to come together to solve our problems. Knowing that the future of my grandchildren is in jeopardy because of reckless spending, godless government, and mean-spirited attempts to silence critics left me no choice but to write this book. I have endeavored to propose a road out of our decline, appealing to every American’s decency and common sense. If each of us sits back and expects someone else to take action, it will soon be too late. But with your help, I firmly believe that America may once again be “one nation under God, indivisible, with liberty and justice for all.” Sincerely, Ben Carson

Custom Nation

by Anthony Flynn
Custom Nation
Author: Anthony Flynn
Publisher: BenBella Books, Inc.
Total Pages: 257
Release: 2012-11-15
Genre: Business & Economics
ISBN: 1937856119
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Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits. In Custom Nation, learn: • Why customization is key to today's businesses and what does and doesn't work • How to incorporate customization in new and established businesses to make your products stand out and sell • What strategies work for the most successful and profitable custom brands Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.

Nation Branding

by Keith Dinnie
Nation Branding
Author: Keith Dinnie
Publisher: Routledge
Total Pages: 259
Release: 2015-08-27
Genre: Business & Economics
ISBN: 1317681940
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Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Handbook of Research on Future Policies and Strategies for Nation Branding

by Pistikou, Victoria
Handbook of Research on Future Policies and Strategies for Nation Branding
Author: Pistikou, Victoria
Publisher: IGI Global
Total Pages: 383
Release: 2021-06-18
Genre: Business & Economics
ISBN: 1799875350
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By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Nation-branding in Practice

by Kristin Anabel Eggeling
Nation-branding in Practice
Author: Kristin Anabel Eggeling
Publisher: Routledge
Total Pages: 228
Release: 2020-04-29
Genre: Political Science
ISBN: 1000067904
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This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.

Roadmap

by Roadmap Nation
Roadmap
Author: Roadmap Nation
Publisher: Chronicle Books
Total Pages: 369
Release: 2020-04-07
Genre: Business & Economics
ISBN: 1452173664
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The New York Times bestseller is back! The career workbook Roadmap is better than ever. Roadmap has been updated and expanded with tons of brand new content—including chapters on changing directions mid-career and not letting your past define your future. Through inspirational stories and interviews, journal-like prompts, and practical career development information, this helpful resource will steer students, recent graduates, and career-changers toward an authentic, fulfilling life. • Features fresh perspectives from people like singer-songwriter John Legend, surfing world champion Layne Beachley, and MacArthur fellow and radio host Jad Abumrad • Full of advice for people seeking a fulfilling work life that will make them happy and keep them engaged • A self-mapped guide to creating a rewarding and satisfying work life Roadtrip Nation, based in Costa Mesa, was founded by Nathan Gebhard, Mike Marriner, and Brian McAllister in 2001, and has grown into a national career exploration movement, educational organization, and PBS series. Since its original publication in 2015, the team at Roadtrip Nation has continued to travel the world and interview accomplished individuals about their path to success. • Great for recent college graduates, interns, or anyone questioning their career path and in need of advice and a fresh perspective • Useful as a resource for career advisers, educators, and companies who want to foster an engaged workforce • Add it to the collection of books like What Color Is Your Parachute? 2019: A Practical Manual for Job-Hunters and Career-Changers by Richard N. Bolles, Designing Your Life: How to Build a Well-Lived, Joyful Life by Bill Burnett and Dave Evans, and How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life by Caroline Webb