Breastfeeding and Media

Breastfeeding and Media
Author: Katherine A. Foss
Publisher: Springer
Total Pages: 295
Release: 2017-06-14
Genre: Social Science
ISBN: 3319564420

This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.

Social Experiences of Breastfeeding

Social Experiences of Breastfeeding
Author: Sally Dowling
Publisher: Policy Press
Total Pages: 302
Release: 2018-09-05
Genre: Family & Relationships
ISBN: 1447338529

This book brings together international academics, policy makers and practitioners to build bridges between the real-world and scholarship on breastfeeding. It asks the question: How can the latest social science research into breastfeeding be used to improve support at both policy and practice level, in order to help women breastfeed and to breastfeed for longer? The edited collection includes discussion about the social and cultural contexts of breastfeeding and looks at how policy and practice can apply this to women’s experiences. This will be essential reading for academics, policy makers and practitioners in public health, midwifery, child health, sociology, women's studies, psychology, human geography and anthropology, who want to make a real change for mothers.

Updating the USDA National Breastfeeding Campaign

Updating the USDA National Breastfeeding Campaign
Author: Institute of Medicine
Publisher: National Academies Press
Total Pages: 124
Release: 2011-11-14
Genre: Medical
ISBN: 0309219191

Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future.

Breastfeeding Made Simple

Breastfeeding Made Simple
Author: Nancy Mohrbacher
Publisher: New Harbinger Publications
Total Pages: 352
Release: 2010-12-01
Genre: Health & Fitness
ISBN: 1572248629

The Definitive Guide to Breastfeeding Your Baby Breastfeeding may be natural, but it may also be more challenging than you expect. Some mothers encounter doubts and difficulties, from struggling with the first few feedings to finding a gentle and loving way to comfortably wean from the breast. This second edition of Breastfeeding Made Simple is an essential guide to breastfeeding that every new and expectant mom should own-a comprehensive resource that takes the mystery out of basic breastfeeding dynamics. Understanding the seven natural laws of breastfeeding will help you avoid and overcome challenges such as low milk production, breast refusal, weaning difficulties, and every other obstacle that can keep you from enjoying breastfeeding your baby. Breastfeeding Made Simple will help you to: Find comfortable, relaxing breastfeeding positions Establish ample milk production and a satisfying breastfeeding rhythm with your baby Overcome discomfort and mastitis Use a breast pump to express and store milk Easily transition to solid foods

Skimmed

Skimmed
Author: Andrea Freeman
Publisher: Stanford University Press
Total Pages: 309
Release: 2019-12-03
Genre: Law
ISBN: 1503610810

Born into a tenant farming family in North Carolina in 1946, Mary Louise, Mary Ann, Mary Alice, and Mary Catherine were medical miracles. Annie Mae Fultz, a Black-Cherokee woman who lost her ability to hear and speak in childhood, became the mother of America's first surviving set of identical quadruplets. They were instant celebrities. Their White doctor named them after his own family members. He sold the rights to use the sisters for marketing purposes to the highest-bidding formula company. The girls lived in poverty, while Pet Milk's profits from a previously untapped market of Black families skyrocketed. Over half a century later, baby formula is a seventy-billion-dollar industry and Black mothers have the lowest breastfeeding rates in the country. Since slavery, legal, political, and societal factors have routinely denied Black women the ability to choose how to feed their babies. In Skimmed, Andrea Freeman tells the riveting story of the Fultz quadruplets while uncovering how feeding America's youngest citizens is awash in social, legal, and cultural inequalities. This book highlights the making of a modern public health crisis, the four extraordinary girls whose stories encapsulate a nationwide injustice, and how we can fight for a healthier future.

Mother's Milk

Mother's Milk
Author: Bernice L. Hausman
Publisher: Routledge
Total Pages: 292
Release: 2014-02-04
Genre: Social Science
ISBN: 1135208263

Mother's Milk examines why nursing a baby is an ideologically charged experience in contemporary culture. Drawing upon medical studies, feminist scholarship, anthropological literature, and an intimate knowledge of breastfeeding itself, Bernice Hausman demonstrates what is at stake in mothers' infant feeding choices--economically, socially, and in terms of women's rights. Breastfeeding controversies, she argues, reveal social tensions around the meaning of women's bodies, the authority of science, and the value of maternity in American culture. A provocative and multi-faceted work, Mother's Milk will be of interest to anyone concerned with the politics of women's embodiment.

Public Health Communication

Public Health Communication
Author: Claudia Parvanta
Publisher: Jones & Bartlett Learning
Total Pages: 530
Release: 2017-03-22
Genre: Education
ISBN: 128414674X

Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.

The Surgeon General's Call to Action to Support Breastfeeding

The Surgeon General's Call to Action to Support Breastfeeding
Author:
Publisher:
Total Pages: 0
Release: 2011
Genre: Breastfeeding
ISBN:

"For nearly all infants, breastfeeding is the best source of infant nutrition and immunologic protection, and it provides remarkable health benefits to mothers as well. Babies who are breastfed are less likely to become overweight and obese. Many mothers in the United States want to breastfeed, and most try. And yet within only three months after giving birth, more than two-thirds of breastfeeding mothers have already begun using formula. By six months postpartum, more than half of mothers have given up on breastfeeding, and mothers who breastfeed one-yearolds or toddlers are a rarity in our society. October 2010 marked the 10th anniversary of the release of the HHS Blueprint for Action on Breastfeeding, in which former Surgeon General David Satcher, M.D., Ph. D., reiterated the commitment of previous Surgeons General to support breastfeeding as a public health goal. This was the first comprehensive framework for national action on breastfeeding. It was created through collaboration among representatives from medical, business, women's health, and advocacy groups as well as academic communities. The Blueprint provided specific action steps for the health care system, researchers, employers, and communities to better protect, promote, and support breastfeeding. I have issued this Call to Action because the time has come to set forth the important roles and responsibilities of clinicians, employers, communities, researchers, and government leaders and to urge us all to take on a commitment to enable mothers to meet their personal goals for breastfeeding. Mothers are acutely aware of and devoted to their responsibilities when it comes to feeding their children, but the responsibilities of others must be identified so that all mothers can obtain the information, help, and support they deserve when they breastfeed their infants. Identifying the support systems that are needed to help mothers meet their personal breastfeeding goals will allow them to stop feeling guilty and alone when problems with breastfeeding arise. All too often, mothers who wish to breastfeed encounter daunting challenges in moving through the health care system. Furthermore, there is often an incompatibility between employment and breastfeeding, but with help this is not impossible to overcome. Even so, because the barriers can seem insurmountable at times, many mothers stop breastfeeding. In addition, families are often unable to find the support they need in their communities to make breastfeeding work for them. From a societal perspective, many research questions related to breastfeeding remain unanswered, and for too long, breastfeeding has received insufficient national attention as a public health issue. This Call to Action describes in detail how different people and organizations can contribute to the health of mothers and their children. Rarely are we given the chance to make such a profound and lasting difference in the lives of so many. I am confident that this Call to Action will spark countless imaginative, effective, and mutually supportive endeavors that improve support for breastfeeding mothers and children in our nation."--Page v.

Television and Health Responsibility in an Age of Individualism

Television and Health Responsibility in an Age of Individualism
Author: Katherine A. Foss
Publisher: Lexington Books
Total Pages: 134
Release: 2014-10-15
Genre: Social Science
ISBN: 0739189948

American society centers on individualism, celebrating personal choice even at the expense of collective progress. As part of this emphasis on agency, Americans value freedom for health decisions, and individual health professionals and consumers are held responsible for the nation’s health, often at the expense of improving the overall healthcare system. Such individualistic discourse, disseminated and reinforced through American media, has created resistance and hostility toward health policy initiatives such as the Affordable Care Act and other legislation aimed to improve American healthcare. Television and Health Responsibility in an Age of Individualism examines the relationship between entertainment and health responsibility in the United States. Through the analysis of contemporary television medical dramas, Foss explores how these media texts help shape and perpetuate ideologies that have and continue to encourage resistance to healthcare reform that shifts responsibility away from individuals to government and other institutions.