Bridging Boundaries in Consumption, Markets and Culture

Bridging Boundaries in Consumption, Markets and Culture
Author: Karen V. Fernandez
Publisher: Routledge
Total Pages: 221
Release: 2020-06-29
Genre: Business & Economics
ISBN: 1000650634

This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging them. Consequently, this book is a rich and topical array of research projects which engage in a variety of theoretical and empirical boundary crossings. The authors’ diverse methodologies span archival research, visual content analysis, ethnography and phenomenological interviewing. Their research contexts are distinctly globally diverse, as reflected in the topics of their studies: aid in contemporary Syrian refugee camps in Germany; early twentieth-century Swedish advertisements for kitchens; family formation in twenty-first-century Sri Lanka; Brazilian book (de)collectors; and the signification of magazine covers in India. Overall, the book makes for compelling reading across and beyond conventional boundaries associated with the study of consumption, markets and culture. This book was originally published as a peer-reviewed special issue of Consumption Markets & Culture.

Digitalized Markets

Digitalized Markets
Author: Johan Hagberg
Publisher: Routledge
Total Pages: 197
Release: 2021-05-13
Genre: Business & Economics
ISBN: 1000351394

This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, concert tickets, and web shopping. They employ a variety of useful concepts and methods to approach the complexity of digitalization of markets. Based on these accounts, the digitalization of markets is conceived as comprising transformation of three main aspects of markets. First, digitalization transforms the elements of markets, such as actors, devices, objects, and places that contribute to constitute markets. Second, digitalization alters market processes, or developmental event sequences by changing the activities that contribute to produce the market and thus how markets develop and take form. Third, digitalization has implications for the overall forms that markets assume in terms of how market elements and processes are linked and organized. The volume provides important contributions to our understanding of digitalized markets both through rich empirical accounts of a variety of market contexts and through conceptual developments that improve our ability to analytically deal with the market consequences of digitalization. The chapters in this book were originally published as a special issue of Consumption Markets & Culture.

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
Total Pages: 555
Release: 2024-09-06
Genre: Business & Economics
ISBN: 1035302721

This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.

Governing Markets as Knowledge Commons

Governing Markets as Knowledge Commons
Author: Erwin Dekker
Publisher: Cambridge University Press
Total Pages: 291
Release: 2021-12-16
Genre: Business & Economics
ISBN: 1108483593

Volume compiles studies of the production and reproduction of market-supporting social infrastructures through the prism of knowledge commons.

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Author: Diana Ingenhoff
Publisher: Routledge
Total Pages: 335
Release: 2018-11-09
Genre: Language Arts & Disciplines
ISBN: 135198442X

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Cosmopolitanism, Markets, and Consumption

Cosmopolitanism, Markets, and Consumption
Author: Julie Emontspool
Publisher: Springer
Total Pages: 295
Release: 2017-12-13
Genre: Social Science
ISBN: 3319641794

This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.

Dissent with Love

Dissent with Love
Author: Parul Bhandari
Publisher: Taylor & Francis
Total Pages: 186
Release: 2024-08-30
Genre: Social Science
ISBN: 1040112749

This book presents a unique rendering of love in South Asia by reading love through the specific lens of dissent. It presents multiple articulations of dissenting love in contemporary South Asia including negotiations with parents to assert choice of partner, migration, elopement, live-in relationships, singlehood, ‘new’ ideas of masculinities, and embracing diverse sexual identities. It studies these forms of dissent in the context of changing legal discourses, impact of media in everyday life, and transforming social attitudes. As such, this book is the first of its kind to analyse the myriad ways in which love and dissent constitute each other shaping the social, political, and cultural mores and movements of South Asia. The contributions are based on ethnographic research cutting across diverse religious, ethnic, and gender and sexual identities of South Asia. Part of the Social Movements and Transformative Dissent series, this book will be of interest to students and researchers of sociology, anthropology, history, geography, political science, gender studies, and media studies. It will also appeal to academics who study South Asia with a special focus on love, intimacy, sexuality, marriage, migration, history, politics and media.

Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing
Author: Susan Dobscha
Publisher: Edward Elgar Publishing
Total Pages: 341
Release: 2019
Genre: Consumer behavior
ISBN: 1788115384

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Consumer Culture Theory

Consumer Culture Theory
Author: Eric J. Arnould
Publisher: SAGE
Total Pages: 425
Release: 2018-06-30
Genre: Business & Economics
ISBN: 1526452111

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.