Building a Mail Order Business

Building a Mail Order Business
Author: William A. Cohen
Publisher: John Wiley & Sons
Total Pages: 598
Release: 1996-02-01
Genre: Business & Economics
ISBN: 9780471109464

With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

Start Your Own Mail Order Business

Start Your Own Mail Order Business
Author: Richard Mintzer
Publisher: Entrepreneur Press
Total Pages: 282
Release: 2008-04-08
Genre: Business & Economics
ISBN: 1599181738

If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. This book shows you to mail order and takes you step by step covering every aspect of startup and operations, including advice and helpful hints from successful mail order entrepreneurs.

So You Want to Start a Nursery

So You Want to Start a Nursery
Author: Tony Avent
Publisher: Timber Press
Total Pages: 341
Release: 2003-07-11
Genre: Gardening
ISBN: 1604690186

When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.

Pro Open Source Mail

Pro Open Source Mail
Author: Curtis Smith
Publisher: Apress
Total Pages: 452
Release: 2007-02-01
Genre: Computers
ISBN: 1430202343

*Pro Open Source Mail: Building An Enterprise Mail Solution is the first book to cover development and deployment of an enterprise mail server environment *Authored by Curtis Smith, a system administrator with more than five years of experience managing mail environments *Shows readers how to filter spam using the popular SpamAssassin open source project and how to stop viruses using the MailScanner, Amavis, and ClamAV projects

Starting an Online Business For Dummies®

Starting an Online Business For Dummies®
Author: Greg Holden
Publisher: John Wiley & Sons
Total Pages: 553
Release: 2010-06-15
Genre: Computers
ISBN: 0470640995

The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

101 Great Mail-Order Businesses, Revised 2nd Edition

101 Great Mail-Order Businesses, Revised 2nd Edition
Author: Tyler G. Hicks
Publisher: Crown Currency
Total Pages: 239
Release: 2010-05-19
Genre: Business & Economics
ISBN: 0307576191

Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don’t need a lot of money, years of experience, or a college education—just a mailing address and the desire to deliver products and services quickly for the best value your customers can get. Ty Hicks explains in clear, easy steps how to start your mail-order business today, including: ·Getting started quickly and easily ·Creating an e-commerce Web site to promote and sell your products or services directly ·Using proven marketing and promotion strategies ·Carving niche markets with unusual products and services ·Expanding your business for maximum profitability ·And much, much more!

Growing a Business

Growing a Business
Author: Paul Hawken
Publisher: Simon and Schuster
Total Pages: 260
Release: 1988-10-15
Genre: Business & Economics
ISBN: 0671671642

The companion volume to the public television series explains what it takes to be a successful entrepreneur.

The Million-Dollar, One-Person Business, Revised

The Million-Dollar, One-Person Business, Revised
Author: Elaine Pofeldt
Publisher: Lorena Jones Books
Total Pages: 274
Release: 2018-01-02
Genre: Business & Economics
ISBN: 0399578978

The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.