CIM Coursebook 03/04 Marketing Communications

CIM Coursebook 03/04 Marketing Communications
Author: Graham Hughes
Publisher: Routledge
Total Pages: 228
Release: 2003
Genre: Business & Economics
ISBN: 0750659599

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Integrated Marketing Communications module and the Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

CIM Coursebook 03/04 Marketing Communications

CIM Coursebook 03/04 Marketing Communications
Author: Chris Fill
Publisher: Routledge
Total Pages: 227
Release: 2013-05-13
Genre: Business & Economics
ISBN: 1136005706

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Management in Practice

CIM Coursebook 03/04 Marketing Management in Practice
Author: Tony Curtis
Publisher: Routledge
Total Pages: 286
Release: 2012-09-11
Genre: Business & Economics
ISBN: 1136005536

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Planning

CIM Coursebook 03/04 Marketing Planning
Author: Karen Beamish
Publisher: Routledge
Total Pages: 374
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136010017

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Fundamentals

CIM Coursebook 03/04 Marketing Fundamentals
Author: Geoffrey Lancaster
Publisher: Routledge
Total Pages: 378
Release: 2003
Genre: Business & Economics
ISBN: 0750659572

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Written by experts in the field to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

CIM Coursebook 03/04 Marketing in Practice

CIM Coursebook 03/04 Marketing in Practice
Author: Mike Hyde
Publisher: Routledge
Total Pages: 241
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136005781

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Environment

CIM Coursebook 03/04 Marketing Environment
Author: Mike Oldroyd
Publisher: Routledge
Total Pages: 416
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136005617

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Practice of Advertising

Practice of Advertising
Author: Adrian Mackay
Publisher: Routledge
Total Pages: 400
Release: 2007-03-30
Genre: Business & Economics
ISBN: 1136372466

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Marketing Communications 04/05

Marketing Communications 04/05
Author: Marketing Knowledge
Publisher: Elsevier
Total Pages: 111
Release: 2004-10
Genre: Business & Economics
ISBN: 0750662875

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.