The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility
Author: Øyvind Ihlen
Publisher: John Wiley & Sons
Total Pages: 792
Release: 2011-08-24
Genre: Social Science
ISBN: 111807873X

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Communicating Corporate Social Responsibility

Communicating Corporate Social Responsibility
Author: Ralph Tench
Publisher: Emerald Group Publishing
Total Pages: 456
Release: 2014-02-07
Genre: Business & Economics
ISBN: 1783507969

This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Communicating Corporate Social Responsibility in the Digital Era

Communicating Corporate Social Responsibility in the Digital Era
Author: Adam Lindgreen
Publisher: Routledge
Total Pages: 474
Release: 2017-12-12
Genre: Business & Economics
ISBN: 1317150635

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Managing Corporate Social Responsibility

Managing Corporate Social Responsibility
Author: W. Timothy Coombs
Publisher: John Wiley & Sons
Total Pages: 208
Release: 2011-10-03
Genre: Business & Economics
ISBN: 1444336290

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Corporate Social Responsibility

Corporate Social Responsibility
Author: Andreas Rasche
Publisher: Cambridge University Press
Total Pages: 559
Release: 2017-03-23
Genre: Business & Economics
ISBN: 110711487X

This introductory textbook explores the key issues in global business in corporate social responsibility.

Integrated Communications in the Postmodern Era

Integrated Communications in the Postmodern Era
Author: Philip J. Kitchen
Publisher: Springer
Total Pages: 286
Release: 2014-12-02
Genre: Business & Economics
ISBN: 1137388552

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Strategic CSR Communication

Strategic CSR Communication
Author: Mette Morsing
Publisher: Djoef Publishing
Total Pages: 308
Release: 2006
Genre: Business & Economics
ISBN:

Increasingly critical and sophisticated stakeholders request companies to engage in Corporate Social Responsibility (CSR) activities and to communicate about such efforts. Driven by such an energetic demand, CSR communication seems like a straightforward task: to inform stakeholders better about corporate CSR activities. Yet, strategic CSR communication is anything but a straightforward endeavor. Communicating an organization as a socially responsible entity implies not only better information but also that organizational members develop a concurrent sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics. This book raises the key issues, the challenges, and the complexity that face managers as they engage themselves and their organizations in a stakeholder dialogue about on communicating their CSR efforts.

Corporate Social Responsibility, Public Relations and Community Engagement

Corporate Social Responsibility, Public Relations and Community Engagement
Author: Marianne Sison
Publisher: Routledge
Total Pages: 263
Release: 2018-09-03
Genre: Business & Economics
ISBN: 1317561643

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Excellent Public Relations and Effective Organizations

Excellent Public Relations and Effective Organizations
Author: James E. Grunig
Publisher: Taylor & Francis
Total Pages: 669
Release: 2003-01-30
Genre: Business & Economics
ISBN: 1135692882

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.