Consumerism and the Emergence of the Middle Class in Colonial America

Consumerism and the Emergence of the Middle Class in Colonial America
Author: Christina J. Hodge
Publisher: Cambridge University Press
Total Pages: 271
Release: 2014-07-14
Genre: History
ISBN: 1139916440

This interdisciplinary study presents compelling evidence for a revolutionary idea: that to understand the historical entrenchment of gentility in America, we must understand its creation among non-elite people: colonial middling sorts who laid the groundwork for the later American middle class. Focusing on the daily life of Widow Elizabeth Pratt, a shopkeeper from early eighteenth-century Newport, Rhode Island, Christina J. Hodge uses material remains as a means of reconstructing not only how Mrs Pratt lived, but also how these objects reflect shifting class and gender relationships in this period. Challenging the 'emulation thesis', a common assumption that wealthy elites led fashion and culture change while middling sorts only followed, Hodge shows how middling consumers were in fact discerning cultural leaders, adopting genteel material practices early and aggressively. By focusing on the rise and emergence of the middle class, this book brings new insights into the evolution of consumerism, class, and identity in colonial America.

Cato's Letters

Cato's Letters
Author: John Trenchard
Publisher:
Total Pages: 348
Release: 1748
Genre: Church and state
ISBN:

The Marketplace of Revolution

The Marketplace of Revolution
Author: T. H. Breen
Publisher: Oxford University Press
Total Pages: 401
Release: 2004
Genre: Business & Economics
ISBN: 019518131X

In a richly interdisciplinary narrative, a historian offers a boldly innovative interpretation of the mobilization of ordinary Americans on the eve of independence. 19 halftones & 21 line illustrations.

The Metabolic Ghetto

The Metabolic Ghetto
Author: Jonathan C. K. Wells
Publisher: Cambridge University Press
Total Pages: 625
Release: 2016-07-21
Genre: Business & Economics
ISBN: 1107009472

A multidisciplinary analysis of the role of nutrition in generating hierarchical societies and cultivating a global epidemic of chronic diseases.

Building Charleston

Building Charleston
Author: Emma Hart
Publisher: University of Virginia Press
Total Pages: 289
Release: 2009-12-16
Genre: History
ISBN: 0813928699

In the colonial era, Charleston, South Carolina, was the largest city in the American South. From 1700 to 1775 its growth rate was exceeded in the New World only by that of Philadelphia. The first comprehensive study of this crucial colonial center, Building Charleston charts the rise of one of early America's great cities, revealing its importance to the evolution of both South Carolina and the British Atlantic world during the eighteenth century. In many of the southern colonies, plantation agriculture was the sole source of prosperity, shaping the destiny of nearly all inhabitants, both free and enslaved. The insistence of South Carolina's founders on the creation of towns, however, meant that this colony, unlike its counterparts, would also be shaped by the imperatives of urban society. In this respect, South Carolina followed developments in the rest of the eighteenth-century British Atlantic world, where towns were growing rapidly in size and influence. At the vanguard of change, burgeoning urban spaces across the British Atlantic ushered in industrial development, consumerism, social restructuring, and a new era in political life. Charleston proved no less an engine of change for the colonial Low Country, promoting early industrialization, forging an ambitious middle class, a consumer society, and a vigorous political scene. Bringing these previously neglected aspects of early South Carolinian society to our attention, Emma Hart challenges the popular image of the prerevolutionary South as a society completely shaped by staple agriculture. Moreover, Building Charleston places the colonial American town, for the first time, at the very heart of a transatlantic process of urban development.

Desegregating the Dollar

Desegregating the Dollar
Author: Robert E. Weems
Publisher: NYU Press
Total Pages: 206
Release: 1998-02
Genre: Business & Economics
ISBN: 0814792901

Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.