Consuming Atmospheres

by Chloe Steadman

Author	: Chloe Steadman
Publisher	: Taylor & Francis
Total Pages	: 200
Release	: 2023-10-09
Genre	: Business & Economics
ISBN	: 1000970337

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Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos. Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia. The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers.

Exploring Nightlife

by Jordi Nofre Mateo

Author	: Jordi Nofre Mateo
Publisher	: Rowman & Littlefield
Total Pages	: 298
Release	: 2018-04-23
Genre	: Social Science
ISBN	: 1786603306

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Comprising original contemporary research, this collection brings together case studies from across the globe that explore topics including nightlife and urban development, race, gender and youth culture, alcohol and drug use, and urban renewal.

Country-of-Origin Effect in International Business

by Anna Grudecka

Author	: Anna Grudecka
Publisher	: Taylor & Francis
Total Pages	: 283
Release	: 2023-10-20
Genre	: Business & Economics
ISBN	: 1000988597

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Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.

Corporate Branding in Logistics and Transportation

by Nor Aida Abdul Rahman

Author	: Nor Aida Abdul Rahman
Publisher	: Taylor & Francis
Total Pages	: 248
Release	: 2024-03-05
Genre	: Business & Economics
ISBN	: 1003857841

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The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.

Peopling Marketing, Organization, and Technology

by Dirk vom Lehn

Author	: Dirk vom Lehn
Publisher	: Taylor & Francis
Total Pages	: 215
Release	: 2024-01-31
Genre	: Business & Economics
ISBN	: 131734006X

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Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.

Place Branding and Marketing from a Policy Perspective

by Vincent Mabillard

Author	: Vincent Mabillard
Publisher	: Taylor & Francis
Total Pages	: 335
Release	: 2023-12-21
Genre	: Business & Economics
ISBN	: 1003825893

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As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.

The Customering Method

by Aarron Spinley

Author	: Aarron Spinley
Publisher	: Taylor & Francis
Total Pages	: 316
Release	: 2024-11-01
Genre	: Business & Economics
ISBN	: 1040166490

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Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative – industrial – approach to the customer asset base. Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand – and extract – customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible. These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.

Dimensional Parser Chronicles

by Richard H Hoeper

Author	: Richard H Hoeper
Publisher	: Pirate's Moon, Inc.
Total Pages	: 107
Release	: 2023-05-04
Genre	: Comics & Graphic Novels
ISBN	:

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The Dimensional Parser Chronicles is a sci-fi graphic novel about an archaeological discovery made three thousand years in the future. At that time the Research Director at the Orion Archaeological Institute has released an announcement: “Recently, our archeological efforts found ancient data artifacts. The artifacts are over 3000 galactic units old and will rewrite the history of our exodus to the stars. They were discovered in ruins on a small satellite orbiting a red planet 54 light years away. There are two sets of discs. One set, written by an alien anthropologist, describes the early civilization of our forbearers’ star system. The other set, translated from media of that time, describes the development of our first interstellar ships. Today we are releasing the initial image translations and recordings from this discovery.” From the field notes of the alien anthropologist: Third Planet: Inhabited Discovered: 3,560 Gal Units (Currently, 4,638) One Intelligent Species Biped Motion Local Time in Rotation Units, Orbit Units Satellite Survey Abstract of Primitives’ Culture: Stone Age Nomadic to Bronze Age Agrarian Social Structures, beginning iron age, primitive violence typical of newly developing sentient species, signs of recent rapid intelligence growth (possible mutated intelligence gene), primary observation is destructive primitive emotions are conflicting with newly developing social structures. Never have we encountered a species at this stage of development, an infant civilization in progress. I would like to visit the surface for closer observation, but this has not yet been cleared with the home system. We have released a series of small innocuous drones on the planet - disguised as local flying creatures - to record the primitives in various places around the planet. These drones will transmit to satellites which in turn will send data to this lab for research and correlation. With the ban on travel to the planet, this will suffice for our research efforts now. It is hoped that I will be allowed to touch the surface.

Childhood Obesity

by Michael I. Goran

Author	: Michael I. Goran
Publisher	: CRC Press
Total Pages	: 525
Release	: 2016-10-14
Genre	: Medical
ISBN	: 1498720668

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Childhood obesity has reached epidemic proportions in the United States and continues to increase in prevalence in almost all countries in which it has been studied, including developed and developing countries around the globe. The causes of obesity are complex and multi-factorial. Childhood obesity becomes a life-long problem in most cases and is associated with long term chronic disease risk for a variety of diseases including type 2 diabetes, cardiovascular disease, non-alcoholic fatty liver disease, as well as psychosocial as issues and obesity seems to affect almost every organ system in the body. In recent years there has been tremendous progress in the understanding of this problem and in strategies for prevention and treatment in the pediatric years. Childhood Obesity: Causes, Consequences, and Intervention Approaches presents current reviews on the complex problem of obesity from the multi-level causes throughout early life before adulthood and the implications for this for long-term disease risk. It reviews numerous types of strategies that have been used to address this issue from conventional clinical management to global policy strategies attempting to modify the global landscape of food, nutrition, and physical activity. Each chapter is written by a global authority in his or her respective field with a focus on reviewing the current status and recent developments. The book features information on contributing factors to obesity, including developmental origins, social/family, birth cohort studies, influence of ethnicity, and global perspectives. It takes a life-course approach to the subject matter and includes exhaustive treatment of contributing factors to childhood obesity, such as assessment, environmental factors, nutrition and dietary factors, host factors, interventions and treatment, consequences, and further action for future prevention. This broad range of topics relevant to the rapidly changing field of childhood obesity is suitable for students, health care professionals, physicians, and researchers.