Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach

Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Author: Singla, Babita
Publisher: IGI Global
Total Pages: 306
Release: 2024-02-26
Genre: Computers
ISBN:

In the era of the metaverse, a big challenge permeates the digital landscapeĀ—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.

Sensible Selling Through Sensory Neuromarketing

Sensible Selling Through Sensory Neuromarketing
Author: Malik, Reena
Publisher: IGI Global
Total Pages: 455
Release: 2024-08-09
Genre: Business & Economics
ISBN:

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

VIRTUAL REALMS & BEYOND: A METAVERSE RESEARCH ODYSSEY

VIRTUAL REALMS & BEYOND: A METAVERSE RESEARCH ODYSSEY
Author: Devyansh Arora
Publisher: Notion Press
Total Pages: 502
Release: 2024-08-08
Genre: Computers
ISBN:

Explore the legal and economic aspects of virtual worlds through the book "VIRTUAL REALMS & BEYOND." This scholarly work examines several aspects of governance, including models, intellectual property protection, consumer rights, labor laws, taxation, cryptocurrency legislation, data privacy, advertising rules, and dispute resolution in virtual settings. This book thoroughly comprehends the challenges and opportunities that define our digital future, from protecting authors' rights to analysing the consequences of blockchain and smart contracts, Explore the regulatory frameworks and technological advances propelling the advancement of the Metaverse in this pioneering piece of research.

Navigating Intellectual Property Challenges in Tourism

Navigating Intellectual Property Challenges in Tourism
Author: Albattat, Ahmad
Publisher: IGI Global
Total Pages: 396
Release: 2024-09-27
Genre: Business & Economics
ISBN:

Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.

Research, Innovation, and Industry Impacts of the Metaverse

Research, Innovation, and Industry Impacts of the Metaverse
Author: Kumar, Jeetesh
Publisher: IGI Global
Total Pages: 361
Release: 2024-06-06
Genre: Computers
ISBN:

Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

Unleashing the Power of Basic Science in Business

Unleashing the Power of Basic Science in Business
Author: Trivedi, Sonal
Publisher: IGI Global
Total Pages: 454
Release: 2024-07-26
Genre: Business & Economics
ISBN:

Today's fast-evolving business landscape has created a significant challenge - the gap between basic scientific research and commercial innovation. Groundbreaking discoveries in laboratories need to translate into sustainable business solutions. The interplay between foundational scientific principles and their application in the commercial sphere is complex, making it difficult to bridge the gap. To tackle this problem, the book Unleashing the Power of Basic Science in Business offers a comprehensive exploration of how basic science can drive sustainable innovation in business. By bridging the gap between theory and application, this book provides a roadmap for researchers, academicians, and professionals in basic science, engineering, and management to understand and implement basic science, sustainability, and innovation in business. Through a diverse collection of chapters, readers gain insights into collaborative forces in innovation, ethical dimensions of basic science in commercial contexts, and the operationalization of commercial innovation. Unleashing the Power of Basic Science in Business guides navigating the sustainable commercialization expedition and cultivating environments for sustainable commercial success.

Business Transformation in the Era of Digital Disruption

Business Transformation in the Era of Digital Disruption
Author: Taherdoost, Hamed
Publisher: IGI Global
Total Pages: 380
Release: 2024-09-27
Genre: Business & Economics
ISBN:

In a world where technology evolves rapidly, traditional business models face unprecedented challenges. Companies must adapt to the accelerating pace of innovation, which demands agile strategies and the integration of new technologies to remain competitive. The rise of digital platforms, automation, and data analytics has shifted market dynamics, compelling businesses to rethink their operations, customer engagement strategies, and value propositions. To thrive, organizations must embrace digital transformation, invest in cutting-edge technologies, and foster a culture of continuous learning and adaptation. Business Transformation in the Era of Digital Disruption offers insights on core concepts and innovative technological solutions driving e-business transformation. It provides actionable strategies for thriving amidst digital upheaval and addresses ethical and legal considerations in e-business transformation. Covering topics such as business processes, gig economy, and sustainable development, this book is an excellent resource for executives, entrepreneurs, consultants, academicians, researchers, educators, and more.

Multidisciplinary Applications of Extended Reality for Human Experience

Multidisciplinary Applications of Extended Reality for Human Experience
Author: Kajla, Tanveer
Publisher: IGI Global
Total Pages: 513
Release: 2024-08-01
Genre: Computers
ISBN:

In today's rapidly evolving digital landscape, extended reality (XR) technologies have emerged as transformative tools that blur the boundaries between the physical and digital worlds. However, with this innovation comes a host of complex challenges. From ethical considerations in virtual reality research to legal and regulatory hurdles in extended reality, navigating this dynamic terrain requires a deep understanding of technology and human behavior. The lack of comprehensive resources that bridge these disciplines poses a significant barrier to those seeking to harness the full potential of immersive technologies. Multidisciplinary Applications of Extended Reality for Human Experience addresses this critical gap by offering a multidisciplinary exploration of XR's impact on society. Through expert contributions from diverse fields, including psychology, sociology, design, and culture, this book provides a comprehensive understanding of how XR technologies are reshaping human perceptions and interactions. It serves as a foundational text for academics, researchers, and industry professionals seeking to navigate the complexities of immersive technologies and their profound implications for human life.