CRM Fundamentals

by Scott Kostojohn

Author	: Scott Kostojohn
Publisher	: Apress
Total Pages	: 244
Release	: 2011-12-13
Genre	: Computers
ISBN	: 1430235918

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CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

Social Customer Relationship Management

by Rainer Alt

Author	: Rainer Alt
Publisher	: Springer Nature
Total Pages	: 127
Release	: 2019-08-29
Genre	: Business & Economics
ISBN	: 303023343X

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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Fundamentals of CRM with Dynamics 365 and Power Platform

by Nicolae Tarla

Author	: Nicolae Tarla
Publisher	: Packt Publishing Ltd
Total Pages	: 629
Release	: 2020-10-06
Genre	: Computers
ISBN	: 1789954584

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Explore the latest features of Dynamics 365 and Power Platform's out-of-the-box tools to build custom business solutions for your organization Key Features Discover impressive Dynamics 365 features to transform your business and increase productivity Leverage the platform's extensibility to meet your organizational needs Understand how Power Platform powers Dynamics 365 and enhances its integration capabilities Book Description Microsoft Dynamics 365 provides a vast array of tools and applications to meet various Customer Engagement requirements. This Customer Relationship Management (CRM) guide covers the latest advancements in Dynamics 365 and Power Platform that help organizations adapt to changing market conditions for agility and resilience. With this book, you'll explore the core platform functionality of Dynamics 365 and explore its wide range of components for transforming your business with new services and capabilities. You'll learn the basics of configuration and customization to enhance the functionality of Microsoft Dynamics 365 CRM and create solutions and custom applications by leveraging features such as apps, portals, automation, and business intelligence. As you advance, you'll understand how Power Platform drives Dynamics 365 and how various integration capabilities add value by providing a comprehensive view of data aggregated across different systems and data sources. Finally, you'll delve into core administration concepts that will help you to manage extensions added to the platform. By the end of this book, you'll have learned how to tailor Microsoft Dynamics 365 to fit your organization's requirements and tweak the platform to meet your business needs. What you will learn Get to grips with Power Platform for building and enhancing Dynamics 365 apps Integrate Dynamics 365 CRM with Microsoft 365, Azure, and other platforms Discover how you can customize existing entities and create new ones Explore various security features and grant users access to CRM data and functions Find out which CRM attributes are used to automate operations with programming Use internal and external social data to help users to make informed decisions Who this book is for This book is for customers and project stakeholders, new functional consultants, business administration users, and project managers looking to get up and running with the latest features of Dynamics 365 and Power Platform. This guide will help non-developers become acquainted with a no-code approach to customization and configuration. A basic understanding of relational data and customer management concepts will help you get the most out of this book.

Microsoft Certified: Dynamics 365 Fundamentals (CRM) (MB-910)

by Cybellium

Author	: Cybellium
Publisher	: Cybellium
Total Pages	: 231
Release	:
Genre	: Computers
ISBN	: 183679844X

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Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Essentials of CRM

by Bryan Bergeron

Author	: Bryan Bergeron
Publisher	: John Wiley & Sons
Total Pages	: 236
Release	: 2004-01-16
Genre	: Business & Economics
ISBN	: 0471268100

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ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.

The The Art of CRM

by Max Fatouretchi

Author	: Max Fatouretchi
Publisher	: Packt Publishing Ltd
Total Pages	: 361
Release	: 2019-05-22
Genre	: Computers
ISBN	: 1789531233

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This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches

Social CRM For Dummies

by Kyle Lacy

Author	: Kyle Lacy
Publisher	: John Wiley & Sons
Total Pages	: 336
Release	: 2013-05-17
Genre	: Business & Economics
ISBN	: 1118283139

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Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more. Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain Explains how to integrate social media into your CRM mix Shows how to use data and information gathered through social sites Helps you develop social KPIs and create content that gets results from your online community Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.

Customer Relationship Management

by Lieutenant. Dr. J. Ashok Kumar

Author	: Lieutenant. Dr. J. Ashok Kumar
Publisher	: KY Publications
Total Pages	: 233
Release	: 2021-11-01
Genre	: Business & Economics
ISBN	: 9387769976

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This book is designed for a one-semester BBA course although under no circumstance is it imagined that the entire book be covered. For undergraduate students just learning about Consumer Relationship Management or graduate students advancing their CRM, this book is delivered not only a teachable textbook but a valued reference for the future Purposes. You’ll also find Unit Description, Learning Objectives, Outcomes, cases, Multiple Choice Questions, and some reference book materials for each unit under four Modules along with the content of this book. With all this chapter summaries, key terms, questions, and exercises this book will truly appeal to upper-level students of customer relationship management. Because of customer relationship management is a core business strategy this book demonstrates how it has influence across the entire business, in areas such as Consumer Life style, CRM strategy and its implementation, CRM process, Effective Management of CRM, Influence of Technology in CRM, operational CRM, Operational analytics in CRM, E-CRM, IT implications in CRM and its Corporate applications. Book Chapter structure: This book comprises of four modules, each with three units. Thus you can find a total of 12 units in analogous with CRM key concepts. Case Section: In this book each unit is assigned with a case section, to make the book more user friendly yet give faculty members tremendous flexibility in choosing case materials for use in class discussions or testing. Thus this book will be crisp, practical and stimulating with practical examples and provides a step-by-step pragmatic approach to the application of CRM in business. The coverage of CRM technology is an enhancing feature of this book. Well-grounded academically, this book is equally beneficial for management students. Overall, it sets out a comprehensive reference guide to business success

How to Win at CRM

by Seth Kinnett

Author	: Seth Kinnett
Publisher	: CRC Press
Total Pages	: 273
Release	: 2017-07-28
Genre	: Business & Economics
ISBN	: 1351646028

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.