Catalog of Copyright Entries

Catalog of Copyright Entries
Author: Library of Congress. Copyright Office
Publisher:
Total Pages: 744
Release: 1957
Genre: Copyright
ISBN:

Imagining Consumers

Imagining Consumers
Author: Regina Lee Blaszczyk
Publisher: JHU Press
Total Pages: 420
Release: 2020-03-24
Genre: Business & Economics
ISBN: 1421437252

Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

The Writer

The Writer
Author: William Henry Hills
Publisher:
Total Pages: 464
Release: 1953
Genre: Authorship
ISBN: