Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package

Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package
Author: Randy Bobbitt
Publisher: Pearson
Total Pages: 288
Release: 2013
Genre: Business & Economics
ISBN: 9780205943593

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 0205943594 / 9780205943593 Developing the Public Relations Campaign Plus MySearchLab with eText -- Access Card Package Package consists of: 0205066720 / 9780205066728 Developing the Public Relations Campaign 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

Strategic Planning for Public Relations

Strategic Planning for Public Relations
Author: Ronald D. Smith
Publisher: Routledge
Total Pages: 492
Release: 2007-07-10
Genre: Business & Economics
ISBN: 1135634424

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Primer of Public Relations Research, Third Edition

Primer of Public Relations Research, Third Edition
Author: Don W. Stacks
Publisher: Guilford Publications
Total Pages: 417
Release: 2016-11-23
Genre: Business & Economics
ISBN: 146252270X

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

THINK Public Relations

THINK Public Relations
Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
Total Pages: 417
Release: 2013-03-18
Genre: Business & Economics
ISBN: 0205912745

-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

Introduction to Industrial/organizational Psychology

Introduction to Industrial/organizational Psychology
Author: Ronald E. Riggio
Publisher:
Total Pages: 556
Release: 2003
Genre: Organizational change
ISBN: 9780131229143

For courses in Industrial/Organizational Psychology and Psychology of Work Behavior.This inviting, comprehensive, student-oriented introduction to industrial/organizational psychology emphasizes the connections between theory and practice across the full spectrum of personnel issues, worker issues, work group and organizational issues, and work environment issues. Its focus on career information, employee-centered issues, and cutting-edge research ensures that students get and stay motivated--right from the beginning.

M: Advertising

M: Advertising
Author: David H. Schaefer
Publisher: McGraw-Hill Education
Total Pages: 0
Release: 2014-04-09
Genre: Business & Economics
ISBN: 9780078028960

M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

Introduction to Behavioral Research Methods

Introduction to Behavioral Research Methods
Author: Mark R. Leary
Publisher: Pearson Higher Ed
Total Pages: 399
Release: 2013-08-27
Genre: Social Science
ISBN: 1292033630

Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualise questions, measure variables, design studies, and analyse data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Social Work Experience

The Social Work Experience
Author: Mary Ann Suppes
Publisher: Pearson Higher Ed
Total Pages: 548
Release: 2012-02-28
Genre: Political Science
ISBN: 0205921469

Learn how social workers use their professional expertise to assist people. This text is part of the Connecting Core Competencies Series. The Social Work Experience: An Introduction to Social Work and Social Welfare introduces students to the profession of social work including eight major fields of practice, and provides in-depth discussion of social welfare policy, its history, contemporary issues, and probable future trends. The book helps students understand how social workers use their professional expertise to assist people in solving a wide variety of problems to improve their lives. There are three major parts: The first part, Social Work and its Context, comprises four chapters which introduce the profession of social work, provide theoretical perspectives underlying generalist practice, investigate the concept of social justice, and explore social welfare policy and its history. The second part, Professional Practice Settings, offers an in-depth discussion of eight fields of practice: family and children’s services, mental health, health care, schools, older adult services, criminal justice, and developmental disabilities. The third and final part, A Look to the Future, views the profession through the eyes of futurists and explores the challenges and opportunities that await new social workers. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking — Discussions on values, ethics, human diversity, and generalist social work practice throughout stimulate students to think critically about varying issues. Engage Students — Case studies introduce each chapter and are carefully developed to illustrate the myriad of problems that social workers deal with in daily practice. Explore Current Issues — Includes new content on a variety of issues, including policy diversity, the environment, and much more. Apply CSWE Core Competencies — The text integrates the 2008 CSWE EPAS, with critical thinking questions and practice tests to assess student understanding and development of competency. Support Instructors — An Instructor’s Manual and Test Bank, Computerized Test Bank (MyTest), BlackBoard Test Item File, and PowerPoint presentations are included in the outstanding supplements package.

Contemporary Moral Issues

Contemporary Moral Issues
Author: Lawrence M. Hinman
Publisher: Routledge
Total Pages: 545
Release: 2016-07-01
Genre: Philosophy
ISBN: 131550992X

Contemporary Moral Issues is an anthology that provides a selection of readings on contemporary social issues revolving around three general themes: Matters of Life and Death, Matters of Equality and Diversity, and Expanding the Circle, which includes duties beyond borders, living together with animals, and environmental ethics. The text contains a number of distinctive, high-profile readings and powerful narratives, including Jonathan Foer's "Eating Animals," Eva Feder Kittay's "On the Ethics of Selective Abortion for Disability," and Susan M. Wolf's "Confronting Assisted Suicide and Euthanasia: My Father's Death." Each set of readings is accompanied by an extensive introduction, a bibliographical essay, pre-reading questions, and discussion questions.