| Author | : Dave Chaffey |
| Publisher | : Pearson Education |
| Total Pages | : 700 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780273707523 |
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
| Author | : Andreas Meier |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 223 |
| Release | : 2009-03-26 |
| Genre | : Business & Economics |
| ISBN | : 3540893288 |
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
| Author | : Dave Chaffey |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 4 |
| Release | : 2003-09-11 |
| Genre | : |
| ISBN | : 9780582821866 |
This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
| Author | : Garry Lee |
| Publisher | : CRC Press |
| Total Pages | : 261 |
| Release | : 2014-07-28 |
| Genre | : Business & Economics |
| ISBN | : 1315762226 |
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
| Author | : Bernd W. Wirtz |
| Publisher | : Springer Nature |
| Total Pages | : 1031 |
| Release | : |
| Genre | : |
| ISBN | : 3031502892 |
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 514 |
| Release | : 2012-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1466618019 |
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
| Author | : Anita Rosen |
| Publisher | : Amacom Books |
| Total Pages | : 246 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780814471548 |
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
| Author | : J. Botha |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 660 |
| Release | : 2008-02-27 |
| Genre | : Business & Economics |
| ISBN | : 9780702173042 |
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
| Author | : Amir Manzoor |
| Publisher | : Amir Manzoor |
| Total Pages | : 434 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 3843370303 |
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
