| Author | : Gary P. Schneider |
| Publisher | : |
| Total Pages | : 598 |
| Release | : 2017 |
| Genre | : Business enterprises |
| ISBN | : 9781305867826 |
Electronic Commerce
| Author | : Richard T. Watson |
| Publisher | : Orange Grove Texts Plus |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Electronic commerce |
| ISBN | : 9781616100292 |
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Global Electronic Commerce
| Author | : J. Christopher Westland |
| Publisher | : MIT Press |
| Total Pages | : 618 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780262232050 |
Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.
Frontiers of Electronic Commerce
| Author | : Kalakota |
| Publisher | : Pearson Education India |
| Total Pages | : 868 |
| Release | : 1996-09 |
| Genre | : |
| ISBN | : 9788177583922 |
E-commerce
| Author | : Amir Manzoor |
| Publisher | : Amir Manzoor |
| Total Pages | : 434 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 3843370303 |
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Research Handbook on Electronic Commerce Law
| Author | : John A. Rothchild |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 637 |
| Release | : 2016-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1783479922 |
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
Understanding Electronic Commerce
| Author | : David R. Kosiur |
| Publisher | : |
| Total Pages | : 308 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.
Electronic Commerce
| Author | : Paul Timmers |
| Publisher | : Wiley |
| Total Pages | : 288 |
| Release | : 2001-05-08 |
| Genre | : Business & Economics |
| ISBN | : 9780471498407 |
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Digital Business and Electronic Commerce
| Author | : Bernd W. Wirtz |
| Publisher | : Springer Nature |
| Total Pages | : 1031 |
| Release | : |
| Genre | : |
| ISBN | : 3031502892 |
