Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Author: Meral, Yurdagül
Publisher: IGI Global
Total Pages: 409
Release: 2019-09-20
Genre: Business & Economics
ISBN: 1799800377

The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

Passion and Reason

Passion and Reason
Author: Richard S. Lazarus
Publisher: Oxford University Press, USA
Total Pages: 340
Release: 1994
Genre: Psychology
ISBN: 9780195104615

Passion and Reason describes how readers can interpret what lies behind their own emotions and those of their families, friends, and co-workers, and provides useful ideas about how to manage our emotions more effectively.

Finding New Ways to Engage and Satisfy Global Customers

Finding New Ways to Engage and Satisfy Global Customers
Author: Patricia Rossi
Publisher: Springer
Total Pages: 921
Release: 2019-04-01
Genre: Business & Economics
ISBN: 3030025683

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Emotional Value

Emotional Value
Author: Janelle Barlow
Publisher: Berrett-Koehler Publishers
Total Pages: 305
Release: 2000-04-01
Genre: Business & Economics
ISBN: 1609943414

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

Descartes' Error

Descartes' Error
Author: Antonio Damasio
Publisher: Penguin
Total Pages: 338
Release: 2005-09-27
Genre: Psychology
ISBN: 014303622X

Since Descartes famously proclaimed, "I think, therefore I am," science has often overlooked emotions as the source of a person’s true being. Even modern neuroscience has tended, until recently, to concentrate on the cognitive aspects of brain function, disregarding emotions. This attitude began to change with the publication of Descartes’ Error in 1995. Antonio Damasio—"one of the world’s leading neurologists" (The New York Times)—challenged traditional ideas about the connection between emotions and rationality. In this wondrously engaging book, Damasio takes the reader on a journey of scientific discovery through a series of case studies, demonstrating what many of us have long suspected: emotions are not a luxury, they are essential to rational thinking and to normal social behavior.

Passions Within Reason

Passions Within Reason
Author: Robert H. Frank
Publisher: W. W. Norton
Total Pages: 304
Release: 1988
Genre: Psychology
ISBN: 9780393026047

In looking at the behavior of the "me-generation" the author acknowledges the occurence of selfless acts and argues that looking out for number one may require looking out for others too

Empathetic Marketing

Empathetic Marketing
Author: M. Ingwer
Publisher: Springer
Total Pages: 233
Release: 2017-07-01
Genre: Business & Economics
ISBN: 1137512008

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Causes and Consequences of Feelings

Causes and Consequences of Feelings
Author: Leonard Berkowitz
Publisher: Cambridge University Press
Total Pages: 270
Release: 2000-05-22
Genre: Family & Relationships
ISBN: 9780521633635

This book looks at how good and bad feelings arise, and how they can affect thought and actions.