Engaging Social Media in China

Engaging Social Media in China
Author: Guobin Yang
Publisher: MSU Press
Total Pages: 238
Release: 2021-05-01
Genre: Language Arts & Disciplines
ISBN: 1611863910

Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.

The Internet, Social Media, and a Changing China

The Internet, Social Media, and a Changing China
Author: Jacques deLisle
Publisher: University of Pennsylvania Press
Total Pages: 296
Release: 2016-04-05
Genre: Political Science
ISBN: 0812223519

The Internet and social media are pervasive and transformative forces in contemporary China. The Internet, Social Media, and a Changing China explores the changing relationship between China's Internet and social media and its society, politics, legal system, and foreign relations.

Social Media in Industrial China

Social Media in Industrial China
Author: Xinyuan Wang
Publisher: UCL Press
Total Pages: 238
Release: 2016-09-13
Genre: Social Science
ISBN: 191063462X

Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.

Quotations from Chairman Mao Tse-Tung

Quotations from Chairman Mao Tse-Tung
Author: Mao Tse-Tung
Publisher: Read Books Ltd
Total Pages: 192
Release: 2013-04-16
Genre: Literary Collections
ISBN: 1446545318

Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.

Wanghong as Social Media Entertainment in China

Wanghong as Social Media Entertainment in China
Author: David Craig
Publisher: Springer Nature
Total Pages: 204
Release: 2021-02-25
Genre: Social Science
ISBN: 3030653765

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

The Age of Influence

The Age of Influence
Author: Neal Schaffer
Publisher: HarperCollins Leadership
Total Pages: 288
Release: 2020-03-17
Genre: Business & Economics
ISBN: 1400216370

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media
Author: Ashley Dudarenok
Publisher: Alarice International Limited
Total Pages: 95
Release:
Genre: Business & Economics
ISBN:

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Pitch, Tweet, or Engage on the Street

Pitch, Tweet, or Engage on the Street
Author: Kara Alaimo
Publisher: Taylor & Francis
Total Pages: 440
Release: 2016-08-25
Genre: Business & Economics
ISBN: 1317425421

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Engaging China

Engaging China
Author: Anne Thurston
Publisher: Columbia University Press
Total Pages: 824
Release: 2021-07-20
Genre: Political Science
ISBN: 0231554028

The importance of the relationship between the United States and the People’s Republic of China has only grown since Richard Nixon’s epochal visit in 1972. By the early twenty-first century, when the rise of China had become an inescapable fact, most American policy makers and experts saw bilateral ties with China as the most consequential foreign-relations priority for the United States. In recent years, even before the coronavirus pandemic, the U.S.–China relationship has rapidly deteriorated—and the whole world has felt the consequences. This book brings together leading China specialists to offer a retrospective on relations between the United States and China over the last half-century and consider what might be next. The contributors—including academics, leaders of China-related nongovernmental organizations, and former diplomats and government officials—analyze the relationship from a range of perspectives: political, diplomatic, economic, social, cultural, commercial, educational, medical, and military. They reassess American engagement with China from the late Mao years onward, covering leaders from Deng Xiaoping through Xi Jinping. The contributors highlight not only the accomplishments and hard-won successes of engagement but also the mistakes and misunderstandings, acknowledging the well-earned distrust and genuine frictions that plague the relationship today. Multidisciplinary and comprehensive, Engaging China is a vital reconsideration for a time when the stakes of U.S. policy toward China have never been higher.