Event Portfolio Management

Event Portfolio Management
Author: Vladimir Antchak
Publisher: Goodfellow Publishers Ltd
Total Pages: 209
Release: 2019-09-01
Genre: Business & Economics
ISBN: 1911396935

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Event Marketing in the Context of Higher Education Marketing and Digital Environments
Author: Florian Neus
Publisher: Springer Nature
Total Pages: 166
Release: 2020-02-25
Genre: Business & Economics
ISBN: 3658292628

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

Events Management

Events Management
Author: Glenn Bowdin
Publisher: Routledge
Total Pages: 756
Release: 2012-05-23
Genre: Business & Economics
ISBN: 1136445110

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers

Business Driven Project Portfolio Management

Business Driven Project Portfolio Management
Author: Mark Price Perry
Publisher: J. Ross Publishing
Total Pages: 321
Release: 2011-03-15
Genre: Business & Economics
ISBN: 1604270535

Business Driven Project Portfolio Management covers the top 10 risks that threaten project portfolio management success and offers practical alternatives to help ensure achievement of desired results. Written from a business perspective, it contains the executive insights, management strategy, tactics, processes and architecture needed for the successful implementation, ongoing management, and continual improvement of project portfolio management (PPM) in any organization. Key Features: --Presents actionable tools, techniques and solutions to the top 10 PPM risks and execution difficulties that most organizations and program management offices (PMOs) face --Includes real case examples that organizations and PMOs of all shapes and sizes seeking to effectively management project portfolios will find beneficial --Shares insightful and practical advice from executives of leading PPM providers, coupled with the wisdom of highly experienced operational executives who manage PMOs, use PPM applications, and are responsible for PPM success --WAV offers downloadable PPM-related episodes of The PMO Podcast™, an executive overview presentation of the book's content, solutions to end-of-chapter questions for professors, and 100 practical tips for implementing PPM within your organization — available from the Web Added Value™ Download Resource Center at www.jrosspub.com

Events Feasibility and Development

Events Feasibility and Development
Author: William O'Toole
Publisher: Routledge
Total Pages: 358
Release: 2011
Genre: Business & Economics
ISBN: 0750666404

Operational integrity and its feasibility --

Event Stakeholders

Event Stakeholders
Author: Donald Getz
Publisher: Goodfellow Publishers Ltd
Total Pages: 193
Release: 2019-02-11
Genre: Business & Economics
ISBN: 1911396641

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

Event Management

Event Management
Author: Lynn Van der Wagen
Publisher: Pearson Higher Education AU
Total Pages: 545
Release: 2010-11-11
Genre: Business & Economics
ISBN: 1442538392

Events Management: for tourism, cultural, business and sporting events, 4e is a holistic text designed for the Diploma in Events Management and Advanced Diploma in Events Management and is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved.

Event Tourism

Event Tourism
Author: Donald Getz
Publisher:
Total Pages: 0
Release: 2013
Genre: Special events
ISBN: 9781882345601

Taming Change with Portfolio Management

Taming Change with Portfolio Management
Author: Pat Durbin
Publisher: Greenleaf Book Group Press
Total Pages: 361
Release: 2010
Genre: Business & Economics
ISBN: 1608320383

A guide that shows how any organisation can harness the power of change by applying the cutting-edge discipline of portfolio management. Features: Enormous potential audience. The authors provide software and software services to over 500,000 individuals world-wide. In addition, the authors will use the book for presentations to senior members of the Project Management Institute, an organisation with over 500,000 members in more than 170 countries; A user-friendly introduction to a tremendously powerful management system. With clever graphics and case studies drawn from the authors' fifty years of combined experience, this book is essential reading for anyone seeking an effective and adaptable approach to managing organisations in a world of constant change; The first book to show companies how to unify the portfolio management process. While hundreds of books have been written about various portions of this system, this is the first book to synthesise all the information into one definitive treatment and expand the scope of project portfolio management to company--wide applications.