Fashion Marketing

by Tony Hines

Author	: Tony Hines
Publisher	: Routledge
Total Pages	: 350
Release	: 2007-02-07
Genre	: Business & Economics
ISBN	: 1136403531

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Fashion Marketing: Contemporary Issues

by Tony Hines

Author	: Tony Hines
Publisher	: Routledge
Total Pages	: 266
Release	: 2012-10-12
Genre	: Business & Economics
ISBN	: 1136004254

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'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

Contemporary Issues in Marketing and Consumer Behaviour

by Elizabeth Parsons

Author	: Elizabeth Parsons
Publisher	: Routledge
Total Pages	: 233
Release	: 2009-06-04
Genre	: Business & Economics
ISBN	: 1136441549

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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Fashion Marketing

by Mike Easey

Author	: Mike Easey
Publisher	: John Wiley & Sons
Total Pages	: 280
Release	: 2009-03-16
Genre	: Business & Economics
ISBN	: 9781444309560

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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Contemporary Case Studies on Fashion Production, Marketing and Operations

by Pui-Sze Chow

Author	: Pui-Sze Chow
Publisher	: Springer
Total Pages	: 245
Release	: 2017-12-04
Genre	: Business & Economics
ISBN	: 9811070075

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This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Marketing Fashion

by Penny Gill

Author	: Penny Gill
Publisher	: Fairchild Books
Total Pages	: 0
Release	: 2012-05-24
Genre	: Business & Economics
ISBN	: 9781609010782

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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

Contemporary Issues in Marketing

by Ayantunji Gbadamosi

Author	: Ayantunji Gbadamosi
Publisher	: SAGE
Total Pages	: 481
Release	: 2019-09-02
Genre	: Business & Economics
ISBN	: 1526485427

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Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.

Fashion Marketing

by Tony Hines

Author	: Tony Hines
Publisher	: Routledge
Total Pages	: 350
Release	: 2007
Genre	: Business & Economics
ISBN	: 0750668970

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This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.

Handbook of Research on Global Fashion Management and Merchandising

by Vecchi, Alessandra

Author	: Vecchi, Alessandra
Publisher	: IGI Global
Total Pages	: 899
Release	: 2016-05-03
Genre	: Business & Economics
ISBN	: 1522501118

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Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.