Feminists, Feminisms, and Advertising

Feminists, Feminisms, and Advertising
Author: Kim Golombisky
Publisher: Lexington Books
Total Pages: 409
Release: 2017-10-16
Genre: Language Arts & Disciplines
ISBN: 1498528279

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

Feminist Perspectives on Advertising

Feminist Perspectives on Advertising
Author: Kim Golombisky
Publisher: Rowman & Littlefield
Total Pages: 397
Release: 2018-11-29
Genre: Language Arts & Disciplines
ISBN: 1498528333

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.

We Were Feminists Once

We Were Feminists Once
Author: Andi Zeisler
Publisher: Public Affairs
Total Pages: 306
Release: 2016-05-03
Genre: Social Science
ISBN: 1610395891

Draws on stories from institutions and everyday women to discuss how feminism has been compromised by popular culture, politics, and market forces, with strategies for reversing such trends.

Feminist Coalitions

Feminist Coalitions
Author: Stephanie Gilmore
Publisher: University of Illinois Press
Total Pages: 322
Release: 2008
Genre: Second-wave feminism
ISBN: 0252075390

A fresh new look at the productive partnerships forged among second-wave feminists

Third Wave Agenda

Third Wave Agenda
Author: Leslie Heywood
Publisher: U of Minnesota Press
Total Pages: 282
Release: 1997
Genre: Social Science
ISBN: 9780816630059

In the length of time from Gloria Steinem to Courtney Love, young feminists have grown up with a plethora of cultural choices and images. In THIRD WAVE AGENDA, feminists born between the years 1964 and 1973 discuss the things that matter NOW, both in looking back at the accomplishments and failures of the past--and in planning for the challenges of the future. 10 halftones.

Hood Feminism

Hood Feminism
Author: Mikki Kendall
Publisher: Penguin
Total Pages: 288
Release: 2020-02-25
Genre: Social Science
ISBN: 0525560556

A NEW YORK TIMES BESTSELLER “The fights against hunger, homelessness, poverty, health disparities, poor schools, homophobia, transphobia, and domestic violence are feminist fights. Kendall offers a feminism rooted in the livelihood of everyday women.” —Ibram X. Kendi, #1 New York Times-bestselling author of How to Be an Antiracist, in The Atlantic “One of the most important books of the current moment.”—Time “A rousing call to action... It should be required reading for everyone.”—Gabrielle Union, author of We’re Going to Need More Wine A potent and electrifying critique of today’s feminist movement announcing a fresh new voice in black feminism Today's feminist movement has a glaring blind spot, and paradoxically, it is women. Mainstream feminists rarely talk about meeting basic needs as a feminist issue, argues Mikki Kendall, but food insecurity, access to quality education, safe neighborhoods, a living wage, and medical care are all feminist issues. All too often, however, the focus is not on basic survival for the many, but on increasing privilege for the few. That feminists refuse to prioritize these issues has only exacerbated the age-old problem of both internecine discord and women who rebuff at carrying the title. Moreover, prominent white feminists broadly suffer from their own myopia with regard to how things like race, class, sexual orientation, and ability intersect with gender. How can we stand in solidarity as a movement, Kendall asks, when there is the distinct likelihood that some women are oppressing others? In her searing collection of essays, Mikki Kendall takes aim at the legitimacy of the modern feminist movement, arguing that it has chronically failed to address the needs of all but a few women. Drawing on her own experiences with hunger, violence, and hypersexualization, along with incisive commentary on reproductive rights, politics, pop culture, the stigma of mental health, and more, Hood Feminism delivers an irrefutable indictment of a movement in flux. An unforgettable debut, Kendall has written a ferocious clarion call to all would-be feminists to live out the true mandate of the movement in thought and in deed.

Feminism and the Abyss of Freedom

Feminism and the Abyss of Freedom
Author: Linda M. G. Zerilli
Publisher: University of Chicago Press
Total Pages: 266
Release: 2020-11-13
Genre: Social Science
ISBN: 022681405X

In contemporary feminist theory, the problem of feminine subjectivity persistently appears and reappears as the site that grounds all discussion of feminism. In Feminism and the Abyss of Freedom, Linda M. G. Zerilli argues that the persistence of this subject-centered frame severely limits feminists' capacity to think imaginatively about the central problem of feminist theory and practice: a politics concerned with freedom. Offering both a discussion of feminism in its postmodern context and a critique of contemporary theory, Zerilli here challenges feminists to move away from a theory-based approach, which focuses on securing or contesting "women" as an analytic category of feminism, to one rooted in political action and judgment. She revisits the democratic problem of exclusion from participation in common affairs and elaborates a freedom-centered feminism as the political practice of beginning anew, world-building, and judging. In a series of case studies, Zerilli draws on the political thought of Hannah Arendt to articulate a nonsovereign conception of political freedom and to explore a variety of feminist understandings of freedom in the twentieth century, including ones proposed by Judith Butler, Monique Wittig, and the Milan Women's Bookstore Collective. In so doing, Zerilli hopes to retrieve what Arendt called feminism's lost treasure: the original and radical claim to political freedom.

Feminism and the Mastery of Nature

Feminism and the Mastery of Nature
Author: Val Plumwood
Publisher: Routledge
Total Pages: 250
Release: 2002-09-11
Genre: Philosophy
ISBN: 1134916698

Two of the most important political movements of the late twentieth century are those of environmentalism and feminism. In this book, Val Plumwood argues that feminist theory has an important opportunity to make a major contribution to the debates in political ecology and environmental philosophy. Feminism and the Mastery of Nature explains the relation between ecofeminism, or ecological feminism, and other feminist theories including radical green theories such as deep ecology. Val Plumwood provides a philosophically informed account of the relation of women and nature, and shows how relating male domination to the domination of nature is important and yet remains a dilemma for women.

Feminism's New Age

Feminism's New Age
Author: Karlyn Crowley
Publisher: State University of New York Press
Total Pages: 259
Release: 2011-06-01
Genre: Social Science
ISBN: 1438436270

Finalist for the 2011 ForeWord Book of the Year in the Women's Issues Category Crystals, Reiki, Tarot, Goddess worship—why do these New Age tokens and practices capture the imagination of so many women? How has New Age culture become even more appealing than feminism? And are the two mutually exclusive? By examining New Age practices from macrobiotics to goddess worship to Native rituals, Feminism's New Age: Gender, Appropriation, and the Afterlife of Essentialism seeks to answer these questions by examining white women's participation in this hugely popular spiritual movement. While most feminist approaches to the New Age phenomenon have simply dismissed its adherents for their politically problematic racial appropriation practices, Karyln Crowley looks honestly at the political shortcomings of New Age beliefs and practices while simultaneously reckoning with the affective, political, and cultural motivations which have prompted New Age women's individual and collective spiritualities. New Age spirituality is in fact the dynamic outgrowth of a long-standing tradition of women's social and political power expressed through religious writings, art, and public discourse, and is key to understanding contemporary women's history and religion's role in modern American culture alike. Crowley offers a new and provocative assessment of the significance of the New Age movement, seen through a feminist and critical race studies lens.