Future of Customer Engagement Through Marketing Intelligence

Future of Customer Engagement Through Marketing Intelligence
Author: Sinha, Mudita
Publisher: IGI Global
Total Pages: 303
Release: 2024-05-20
Genre: Business & Economics
ISBN:

In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data – the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage.

Improving Service Quality and Customer Engagement With Marketing Intelligence

Improving Service Quality and Customer Engagement With Marketing Intelligence
Author: Sinha, Mudita
Publisher: IGI Global
Total Pages: 393
Release: 2024-07-17
Genre: Business & Economics
ISBN:

To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

Insights, Innovation, and Analytics for Optimal Customer Engagement

Insights, Innovation, and Analytics for Optimal Customer Engagement
Author: Nagaraj, Samala
Publisher: IGI Global
Total Pages: 334
Release: 2021-02-12
Genre: Business & Economics
ISBN: 1799839206

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Neurosensory and Neuromarketing Impacts on Consumer Behavior
Author: Malik, Reena
Publisher: IGI Global
Total Pages: 538
Release: 2024-10-11
Genre: Business & Economics
ISBN:

The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Utilizing Technology for Sustainable Resource Management Solutions

Utilizing Technology for Sustainable Resource Management Solutions
Author: Singh, Kuldeep
Publisher: IGI Global
Total Pages: 401
Release: 2024-07-18
Genre: Business & Economics
ISBN:

The intersection of technology and sustainability is with a particular focus on the concept of the circular economy. Efficient resource use and waste reduction are paramount concerns in today's world. Utilizing Technology for Sustainable Resource Management Solutions provides a comprehensive overview of how technology can be harnessed to achieve sustainable resource management within the framework of a circular economy. The book delves into various aspects of the circular economy. It explores the principles that underpin it, presents real-world case studies that exemplify its successful implementation, and discusses the role of cutting-edge technology, which is instrumental in driving transformative change. The book advances current research and examines the intricate link between technology and sustainability, centered around the circular economy. It propels readers into the heart of environmental sustainability, presenting a compelling argument for adopting circular economy principles to mitigate resource depletion and environmental degradation. Through insightful case studies and theoretical foundations, readers are empowered to drive environmentally responsible practices in their personal and professional spheres. This book helps business leaders to integrate circular economy principles, reduce waste, and drive innovation, fostering long-term viability and competitiveness. Policymakers find a valuable resource for evidence-based insights into technology's role in sustainable resource management, aiding in developing regulations that balance economic growth with environmental stewardship. In academic and educational circles, the book has become an essential tool.

AI-Driven Learning and Engagement in Higher Education

AI-Driven Learning and Engagement in Higher Education
Author: Tariq, Muhammad Usman
Publisher: IGI Global
Total Pages: 478
Release: 2024-09-25
Genre: Education
ISBN:

Artificial Intelligence (AI) has rapidly emerged as a revolutionary force across various sectors, with a profound influence permeating the domain of higher education. AI in higher education encompasses a wide range of applications designed to enhance teaching methodologies, streamline administrative processes, and personalize learning experiences. The transformative potential of AI lies in its ability to process vast amounts of data, identify patterns, and make intelligent decisions, which can significantly improve educational outcomes. AI-Driven Learning and Engagement in Higher Education provides a comprehensive exploration of these themes and offers insights into the theoretical foundations, practical applications, and ethical implications of AI in education. Each chapter delves into specific aspects of AI integration, from personalized learning and intelligent tutoring systems to administrative automation and ethical considerations. Covering topics such as applied artificial intelligence, online learning, and student success, this book is an excellent resource for educators, administrators, policymakers, researchers, academicians, and more.

Internet of Behavior-Based Computational Intelligence for Smart Education Systems

Internet of Behavior-Based Computational Intelligence for Smart Education Systems
Author: Ouaissa, Mariya
Publisher: IGI Global
Total Pages: 446
Release: 2024-10-11
Genre: Education
ISBN:

Smart education is transforming the way we teach and learn by incorporating advanced technologies that enhance interactivity, personalization, and efficiency. By integrating digital tools, data analytics, and innovative strategies, it can better address the needs of 21st-century learners. Central to this shift is the Internet of Behavior (IoB). As IoT grows, it collects behavior-related data and combines that data analysis with intelligent systems. While this fusion enhances personalized learning, it also raises important concerns about privacy, security, and ethics. Internet of Behavior-Based Computational Intelligence for Smart Education Systems explores the intricacies of how IoB and computational intelligence are transforming education. It offers practical insights and theoretical foundations on how behavioral data can create smarter, more adaptive learning environments. Targeting educators, technologists, and researchers, the book delves into the latest developments at the intersection of technology and education, guiding readers toward more personalized, efficient, and effective learning systems.