Genre Variation in Business Letters

by Maurizio Gotti
Genre Variation in Business Letters
Author: Maurizio Gotti
Publisher: Peter Lang
Total Pages: 420
Release: 2008
Genre: Business & Economics
ISBN: 9783039116812
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The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.

The Ins and Outs of Business and Professional Discourse Research

by Glen Alessi
The Ins and Outs of Business and Professional Discourse Research
Author: Glen Alessi
Publisher: Springer
Total Pages: 450
Release: 2015-12-29
Genre: Language Arts & Disciplines
ISBN: 1137507683
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Winner of the Association for Business Communication’s Distinguished Publication on Business Communication Award 2016 This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.

Handbook of Business Communication

by Gerlinde Mautner
Handbook of Business Communication
Author: Gerlinde Mautner
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 712
Release: 2017-07-24
Genre: Language Arts & Disciplines
ISBN: 1614514860
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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

Pragmatics across Languages and Cultures

by Anna Trosborg
Pragmatics across Languages and Cultures
Author: Anna Trosborg
Publisher: Walter de Gruyter
Total Pages: 658
Release: 2010-08-31
Genre: Language Arts & Disciplines
ISBN: 311021444X
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This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.

Languages for Special Purposes

by John Humbley
Languages for Special Purposes
Author: John Humbley
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 584
Release: 2018-10-22
Genre: Language Arts & Disciplines
ISBN: 3110228017
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This handbook gives an overview of language for special purposes (LSP) in scientific, professional and other contexts, with particular focus on teaching and training. It provides insights into research paradigms, theories and methods while also highlighting the practical use of LSPs in concrete discourse situations. The volume is transdisciplinary oriented with a firm basis in the language sciences, including terminology, knowledge transfer, multilingual and cross-cultural exchange.

The Language of Business Studies Lectures

by Belinda Crawford Camiciottoli
The Language of Business Studies Lectures
Author: Belinda Crawford Camiciottoli
Publisher: John Benjamins Publishing
Total Pages: 264
Release: 2007-01-01
Genre: Language Arts & Disciplines
ISBN: 9789027254009
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New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.

Handbook of Management Communication

by François Cooren
Handbook of Management Communication
Author: François Cooren
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 575
Release: 2021-08-23
Genre: Language Arts & Disciplines
ISBN: 1501508059
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Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.

The Map and the Landscape

by Philip Shaw
The Map and the Landscape
Author: Philip Shaw
Publisher: Peter Lang
Total Pages: 268
Release: 2006
Genre: Business & Economics
ISBN: 9783039111824
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This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practitioners who may not share the national or professional culture of their colleagues. However accurate these may be they never do justice to the complexity of 'reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like awards for good practice.

Perspectives in Politics and Discourse

by Urszula Okulska
Perspectives in Politics and Discourse
Author: Urszula Okulska
Publisher: John Benjamins Publishing
Total Pages: 429
Release: 2010
Genre: Language Arts & Disciplines
ISBN: 9027206279
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The volume explores the vast and heterogeneous territory of Political Linguistics, structuring and developing its concepts, themes and methodologies into combined and coherent Analysis of Political Discourse (APD). Dealing with an extensive and representative variety of topics and domains - political rhetoric, mediatized communication, ideology, politics of language choice, etc. - it offers uniquely systematic, theoretically grounded insights in how language is used to perform power-enforcing/imbuing practices in social interaction, and how it is deployed for communicating decisions concerning language itself. The twenty chapters in the volume, written by specialists in political linguistics, (critical) discourse analysis, pragmatics, sociolinguistics, and social psychology, address the diversity of political discourse to propose novel perspectives from which common analytic procedures can be drawn and followed. The volume is thus an essential resource for anyone looking for a coherent research agenda in explorations of political discourse as a point of reference for their own academic activities, both scholarly and didactic. "Politics in today's world consists of almost continuous interconnected talking and writing in a constantly expanding media universe. This comprehensive collection of papers edited by Urszula Okulska and Piotr Cap helps readers to get a hold on the flow of discourse that constitutes politics today. Indispensible for anyone seeking perspectives for understanding the language of politics and research methods for probing beyond the surface."