Entry Strategies for International Markets

by Franklin R. Root
Entry Strategies for International Markets
Author: Franklin R. Root
Publisher: John Wiley & Sons
Total Pages: 292
Release: 1998-10-23
Genre: Business & Economics
ISBN: 0787945714
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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Global Marketing: Foreign Entry, Local Marketing, and Global Management

by Johny K. Johansson
Global Marketing: Foreign Entry, Local Marketing, and Global Management
Author: Johny K. Johansson
Publisher: McGraw-Hill/Irwin
Total Pages: 696
Release: 2008-11-03
Genre: Business & Economics
ISBN:
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Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.

Market Entry Strategies

by Christoph Lymbersky
Market Entry Strategies
Author: Christoph Lymbersky
Publisher: Christoph Lymbersky
Total Pages: 35
Release: 2008
Genre: Business & Economics
ISBN: 3981216202
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Fundamentals of Global Strategy

by Cornelis A. de Kluyver
Fundamentals of Global Strategy
Author: Cornelis A. de Kluyver
Publisher: Business Expert Press
Total Pages: 272
Release: 2010-08-20
Genre: Business & Economics
ISBN: 1606490737
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

Global Market Entry

by Christopher Nagel
Global Market Entry
Author: Christopher Nagel
Publisher: Xlibris Corporation
Total Pages: 87
Release: 2012-08
Genre: Business & Economics
ISBN: 147715874X
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This book is intended to assist managers newly assigned to meaningful international responsibilities those with established positions, but looking for a primer on market-entry strategies, trade documentation, and the protection of a firm's international cash position. This short pragmatic text guides managers through the fundamental decisions necessary to access and serve new markets. The text also serves as a reference for the more granular' issues of trade finance. In the context of increasing levels of globalization and cross-border competition, the focus is on how managers can best position their firms for long-term sustainable profitability.

Proceedings of the 1993 World Marketing Congress

by M. Joseph Sirgy
Proceedings of the 1993 World Marketing Congress
Author: M. Joseph Sirgy
Publisher: Springer
Total Pages: 674
Release: 2015-06-20
Genre: Business & Economics
ISBN: 3319173235
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This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Born Global Firms

by S. Tamer Cavusgil
Born Global Firms
Author: S. Tamer Cavusgil
Publisher: Business Expert Press
Total Pages: 136
Release: 2009-08-01
Genre: Business & Economics
ISBN: 1606490133
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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Mergers, Acquisitions, and Other Restructuring Activities

by Donald DePamphilis
Mergers, Acquisitions, and Other Restructuring Activities
Author: Donald DePamphilis
Publisher: Academic Press
Total Pages: 784
Release: 2011-08-22
Genre: Business & Economics
ISBN: 0123854857
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Two strengths distinguish this textbook from others. One is its presentation of subjects in the contexts wherein they occur. The other is its use of current events. Other improvements have shortened and simplified chapters, increased the numbers and types of pedagogical supplements, and expanded the international appeal of examples.

Market Entry Strategies

by Mario Glowik
Market Entry Strategies
Author: Mario Glowik
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 179
Release: 2020-09-21
Genre: Business & Economics
ISBN: 3110653117
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This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.