Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications

by Rodrigues, João M. F.

Author	: Rodrigues, João M. F.
Publisher	: IGI Global
Total Pages	: 564
Release	: 2017-11-30
Genre	: Business & Economics
ISBN	: 1522529284

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Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.

Handbook of Research on Technological Developments for Cultural Heritage and ETourism Applications

by João M. F. Rodrigues

Author	: João M. F. Rodrigues
Publisher	:
Total Pages	: 0
Release	: 2017-11-30
Genre	: Business & Economics
ISBN	: 9781522529293

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Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.

AI Innovation in Services Marketing

by Correia, Ricardo

Author	: Correia, Ricardo
Publisher	: IGI Global
Total Pages	: 314
Release	: 2024-05-13
Genre	: Business & Economics
ISBN	:

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The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.

Myth in Modern Media Management and Marketing

by Kreft, Jan

Author	: Kreft, Jan
Publisher	: IGI Global
Total Pages	: 333
Release	: 2019-06-14
Genre	: Business & Economics
ISBN	: 1522591028

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The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Cases on Survival and Sustainability Strategies of Social Entrepreneurs

by Oham, Charles

Author	: Oham, Charles
Publisher	: IGI Global
Total Pages	: 339
Release	: 2022-02-11
Genre	: Business & Economics
ISBN	: 1799877264

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Social enterprises often do business in a hostile business environment as they compete for market share with the private sector and address societal and governmental failures. Strategy in social enterprises is concerned with the long-term direction of the business and the implementation of short-term objectives given their current operational challenges, such as a lack of funding, expertise, skills, knowledge, etc. Cases on Survival and Sustainability Strategies of Social Entrepreneurs focuses on how managers formulate a strategy to sustain the social enterprise venture and enable social entrepreneurs to understand and apply strategic management models whilst reviewing practical cases. This book discusses effective strategies social enterprises can adopt to secure their long-term future. Covering topics such as adaptive leadership, social innovation, and sustainable development, this book is ideal for social enterprise managers, trustees of charities, researchers, academicians, and students of social enterprises and management including business management.

Religion and Its Impact on Organizational Behavior

by Al-Aali, Ebtihaj

Author	: Al-Aali, Ebtihaj
Publisher	: IGI Global
Total Pages	: 326
Release	: 2022-02-18
Genre	: Business & Economics
ISBN	: 1799893219

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Religion and its effect on individuals in organizations is critical to understand as organizational behavior and culture are dependent upon individual employees. Evaluating the link between religion and organizations is important in today’s world in order to develop organizations and understand employee motivations, perspectives, and ideals. Further research into this link is needed to ensure organizations operate successfully and prosper. Religion and Its Impact on Organizational Behavior seeks to enhance the understanding of theories, concepts, procedures, and processes related to the impact and effect that religion has on the behavior of individuals in organizations. Covering a range of topics such as personality and religion, human perception of religion, and work-related attitudes, this book is ideal for practitioners, industry professionals, business owners, policymakers, researchers, academicians, instructors, and students.

International Trade Policies in the Era of Globalization

by Co?kun zer, Ahu

Author	: Co?kun zer, Ahu
Publisher	: IGI Global
Total Pages	: 382
Release	: 2019-07-05
Genre	: Business & Economics
ISBN	: 1522595686

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Though globalization has removed commercial walls between countries and implemented new international trade policies, trade barriers still exist. Due to the various political barriers surrounding other countries, the future of world trade has become uncertain. Understanding these barriers and their implications is imperative to implementing successful foreign trade policies. International Trade Policies in the Era of Globalization provides relevant theoretical frameworks and the latest empirical research findings on international trade and improves the understanding of the strategic role of trade policies and their importance in the global economy. The content within this publication contains reports on global trade, trade wars, and foreign policy. This research is designed for policymakers, government officials, economists, business professionals, researchers, and international business students.

Management Model for Building Trust and Upskilling the Workforce

by Sharma, B. D.

Author	: Sharma, B. D.
Publisher	: IGI Global
Total Pages	: 319
Release	: 2024-07-24
Genre	: Business & Economics
ISBN	:

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How are organizations expected to foster innovation and expertise among employees when they lack trust and collaboration between their management and staff? This common problem in workplaces stifles creativity that is a driving element of innovation, creating an environment of stagnation. These organizations need the book, Management Model for Building Trust and Upskilling the Workforce, which provides a practical framework that addresses these issues. It emphasizes shared affiliations and trust-building, enabling managers to move toward building an environment that nurtures innovation and expertise. The Sharing Affiliations, Innovation, and Expertise (SHINE) model encourages managers to adopt a mindset that values collaboration and open communication, providing a practical and applicable solution. Organizations can overcome obstacles and drive meaningful change by implementing the SHINE model. This book offers real-world examples and case studies demonstrating how organizations can leverage the SHINE model to break free from outdated practices and empower their workforce to embrace a culture of innovation and learning.

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

by Granata, Giuseppe

Author	: Granata, Giuseppe
Publisher	: IGI Global
Total Pages	: 429
Release	: 2019-05-30
Genre	: Business & Economics
ISBN	: 1522578579

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Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.