The Social Media Management Handbook

by Robert Wollan
The Social Media Management Handbook
Author: Robert Wollan
Publisher: John Wiley & Sons
Total Pages: 352
Release: 2011-01-04
Genre: Business & Economics
ISBN: 0470651245
GET BOOK

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Handbook of Social Media Management

by Mike Friedrichsen
Handbook of Social Media Management
Author: Mike Friedrichsen
Publisher: Springer Science & Business Media
Total Pages: 858
Release: 2013-05-28
Genre: Business & Economics
ISBN: 3642288979
GET BOOK

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

The SAGE Handbook of Social Media Marketing

by Annmarie Hanlon
The SAGE Handbook of Social Media Marketing
Author: Annmarie Hanlon
Publisher: SAGE
Total Pages: 425
Release: 2022-06-16
Genre: Business & Economics
ISBN: 1529788439
GET BOOK

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

The Essential Social Media Marketing Handbook

by Gail Martin
The Essential Social Media Marketing Handbook
Author: Gail Martin
Publisher: Red Wheel/Weiser
Total Pages: 297
Release: 2017-05-15
Genre: Business & Economics
ISBN: 1632659115
GET BOOK

It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world—and today’s social media platforms evolved to meet the world’s changing needs. You’ve got more choices than ever before—online video, web audio, teleseminars, and more—plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential.

The Rowman & Littlefield Handbook of Media Management and Business

by L. Meghan Mahoney
The Rowman & Littlefield Handbook of Media Management and Business
Author: L. Meghan Mahoney
Publisher: Rowman & Littlefield
Total Pages: 481
Release: 2020-12-15
Genre: Language Arts & Disciplines
ISBN: 153811531X
GET BOOK

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Social Media Management

by Amy Van Looy
Social Media Management
Author: Amy Van Looy
Publisher: Springer
Total Pages: 262
Release: 2015-09-14
Genre: Business & Economics
ISBN: 3319219901
GET BOOK

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Handbook of Media Management and Economics

by Alan Albarran
Handbook of Media Management and Economics
Author: Alan Albarran
Publisher: Routledge
Total Pages: 476
Release: 2018-04-27
Genre: Business & Economics
ISBN: 1351747533
GET BOOK

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

The Valuable Strategic Handbook for Social Media Managers

by Emanuele M. Barboni Dalla Costa
The Valuable Strategic Handbook for Social Media Managers
Author: Emanuele M. Barboni Dalla Costa
Publisher: EBC Edizioni
Total Pages: 92
Release: 2022-01-02
Genre: Business & Economics
ISBN:
GET BOOK

The Valuable Strategic Handbook for Social Media Managers: Discover the Secrets to Managing Your Online Presence! Welcome to the fascinating world full of opportunities of social media management! If you’re looking for an engaging experience that allows you to master winning strategies for effectively managing your online presence, then “The Valuable Strategic Handbook for Social Media Managers” is perfect for you. Transform your brand into an irresistible digital entity Imagine finding the inspiration necessary to transform your brand into an irresistible digital entity, capable of capturing the attention of your target audience. This handbook will guide you step by step, revealing valuable tips and tricks that will enable you to create an extraordinary online presence. Find your ‘social motivation’ and achieve success Like a skilled conductor, you will learn to find your ‘social motivation’, that unique spark capable of fueling your passion and guiding you towards success. This book will provide you with the necessary tools to make your brand known in the vast digital ocean, positioning yourself as an authority in your field of expertise. Increase your sales through social media Through in-depth analysis of the sales funnel and strategic use of social media, you will discover how to significantly increase your sales. You will also learn how to evaluate if your product or service is suitable for online marketing and leverage the powerful social CRM to offer your customers a top-notch experience. Create an authentic and magnetic online presence Are you ready to stand out from the crowd? “The Valuable Strategic Handbook for Social Media Managers” will teach you the fundamental basics of personal branding, allowing you to create an authentic and magnetic online presence. You’ll discover how to have a clear and measurable focus, choose the perfect social media platform to achieve your goals, and better understand your audience in order to fully engage them. Indispensable tools for managing your social channels This book will also unveil essential apps for effective management of your social channels. It will guide you in conducting intelligent SWOT analyses and accurately analyzing the online presence of your competitors. You will enhance your social media presence and discover why storytelling is the secret weapon that will allow you to capture the hearts of your audience. Generate creative ideas that showcase your genius Be inspired by the 5 techniques for generating creative ideas that will showcase your genius in the sea of digital opportunities. Understanding the creative processes for successful brand naming will give you a competitive advantage that sets you apart from others. Essential skills required for digital creatives And let’s not forget about the essential skills required for digital creatives in today’s world. This handbook will reveal what skills are necessary to find employment in this ever-evolving field. Get ready to delve into the magical universe of web marketing with “The Valuable Strategic Handbook for Social Media Managers”. Your online success is within reach. Take action now and start writing your digital success story! Purchase “The Valuable Strategic Handbook for Social Media Managers” today and discover the secrets to effectively managing your online presence!