Introducing Business English

by Catherine Nickerson
Introducing Business English
Author: Catherine Nickerson
Publisher: Routledge
Total Pages: 269
Release: 2015-09-16
Genre: Language Arts & Disciplines
ISBN: 1317439260
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Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Teaching Business English

by Mark Ellis
Teaching Business English
Author: Mark Ellis
Publisher: Oxford University Press
Total Pages: 266
Release: 1994-05-19
Genre: Business & Economics
ISBN: 9780194371674
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Gives background to the business learner's world and strategies for approaching the training task, focusing on the learner's professional knowledge and experience. This book is suitable for teachers, trainers, and course organizers in the field of Business English or considering a move into it.

Introduction to Business

by Lawrence J. Gitman
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Total Pages: 1455
Release: 2024-09-16
Genre: Business & Economics
ISBN:
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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

English for Business Communication

by Mable Chan
English for Business Communication
Author: Mable Chan
Publisher: Routledge
Total Pages: 247
Release: 2020-01-06
Genre: Education
ISBN: 1351060023
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This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.

Introducing Business English

by Catherine Nickerson
Introducing Business English
Author: Catherine Nickerson
Publisher: Routledge
Total Pages: 182
Release: 2015-09-16
Genre: Language Arts & Disciplines
ISBN: 1317439279
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Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Introducing English Language

by Louise Mullany
Introducing English Language
Author: Louise Mullany
Publisher: Routledge
Total Pages: 375
Release: 2015-07-30
Genre: Language Arts & Disciplines
ISBN: 1317479084
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Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – introduction, development, exploration and extension – which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained. Introducing English Language: is the foundational book in the Routledge English Language Introductions series, providing an accessible introduction to the English language contains newly expanded coverage of morphology, updated and revised exercises, and an extended Further Reading section comprehensively covers key disciplines of linguistics such as historical linguistics, sociolinguistics and psycholinguistics, as well as core areas in language study including acquisition, standardisation and the globalisation of English uses a wide variety of real texts and images from around the world, including a Monty Python sketch, excerpts from novels such as Virginia Woolf’s To the Lighthouse, and news items from Metro and the BBC provides updated classic readings by the key names in the discipline, including Guy Cook, Andy Kirkpatrick and Zoltán Dörnyei is accompanied by a website with extra activities, project ideas for each unit, suggestions for further reading, links to essential English language resources, and course templates for lecturers. Written by two experienced teachers and authors, this accessible textbook is an essential resource for all students of the English language and linguistics.

Introducing Course Design in English for Specific Purposes

by Lindy Woodrow
Introducing Course Design in English for Specific Purposes
Author: Lindy Woodrow
Publisher: Routledge
Total Pages: 274
Release: 2017-11-06
Genre: Language Arts & Disciplines
ISBN: 1351389165
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Introducing Course Design in English for Specific Purposes is an accessible and practical introduction to the theory and practice of developing ESP courses across a range of disciplines. The book covers the development of courses from needs analysis to assessment and evaluation, and also comes with samples of authentic ESP courses provided by leading ESP practitioners from a range of subject and global contexts. Included in this book are: The basics of ESP course design The major current theoretical perspectives on ESP course design Tasks, reflections and glossary to help readers consolidate their understanding Resources for practical ESP course development Examples of authentic ESP courses in areas such as business, aviation and nursing Introducing Course Design in English for Specific Purposes is essential reading for pre-service and in-service teachers, and students studying ESP and applied linguistics.

English for Everyone: Level 1: Beginner, Course Book

by DK
English for Everyone: Level 1: Beginner, Course Book
Author: DK
Publisher: Penguin
Total Pages: 184
Release: 2016-06-28
Genre: Foreign Language Study
ISBN: 0744028043
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Our Course Book (Level 1) is a great reference guide to introduce English for beginners including key language skills, grammar, and vocabulary. Ideal for English test preparations or ESL lesson plans, the Course Book uses visual teaching methods to introduce the English language, reinforced through a variety of exercises and examples when used alongside our Practice Book (Level 1). From introducing yourself and talking about your home, city, and hobbies to expanding your vocabulary and understanding grammar rules, this is a completely comprehensive introduction to learning English. Whether you are looking for ESL teaching materials, or a structured program for adults to learn English as a second language, the English for Everyone Course Books provide: - Sample language examples: New language topics are introduced in context using clear, illustrated, and color-coded explanations - Supporting audio: Extensive English-speaking audio materials integrated into every unit, giving vital oral and listening practice. (All supplementary audio is available on the DK English for Everyone website and IOS/Android App). - Sentence formation guides: Visual break downs of English grammar, showing learners how to recreate even complex English sentences - Visual English vocabulary cues: Lists of useful English words and common phrases with visual aids are available throughout the book - Personalized learning: Write-on lines encourage ESL learners to write their own prompts and translations where needed to help customize English language learning The English for Everyone Level 1 resources cover the skills and topics required for all major global English-language exams and reference frameworks including: - CEFR: A1 - TOEFL (test paper): 0-250 - TOEFL (computer-based test): 0-30 - TOEFL (online test): 0-10 - IELTS: 0-2.5 - TOEIC: 0-200 English for Everyone is a series of guides and practice books that supports English learning for adults from a beginner level, to intermediate, and advanced practical English. Offering an easy-to-follow format that offers guidance for both teaching English as a second or foreign language, and a self-study approach with resources available to improve English speaking, reading, and writing.