Introducing Multimodality

by Carey Jewitt
Introducing Multimodality
Author: Carey Jewitt
Publisher: Routledge
Total Pages: 232
Release: 2016-03-22
Genre: Language Arts & Disciplines
ISBN: 1317269799
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This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Introducing Multimodality

by Carey Jewitt
Introducing Multimodality
Author: Carey Jewitt
Publisher: Routledge
Total Pages: 231
Release: 2016-03-22
Genre: Language Arts & Disciplines
ISBN: 1317269780
GET BOOK

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Introducing Multimodality

by Carey Jewitt
Introducing Multimodality
Author: Carey Jewitt
Publisher:
Total Pages: 0
Release: 2016
Genre: Cognitive grammar
ISBN: 9780415639262
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This accessible textbook introduces multimodality: its origins, scope and the potential of multimodal research for understanding the ways in which people communicate. Readers will learn to recognize similarities and differences in theoretical and methodological positions, and the limitations of different approaches are highlighted, including advice on how to mix and ultimately choose the most apt approaches for a study. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality and semiotics within applied linguistics, education, media and communication studies.

Multimodality

by John Bateman
Multimodality
Author: John Bateman
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 424
Release: 2017-04-10
Genre: Language Arts & Disciplines
ISBN: 3110480042
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This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Introduction to Multimodal Analysis

by Per Ledin
Introduction to Multimodal Analysis
Author: Per Ledin
Publisher: Bloomsbury Publishing
Total Pages: 257
Release: 2020-01-23
Genre: Language Arts & Disciplines
ISBN: 1350069140
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"Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."--

How to Do Critical Discourse Analysis

by David Machin
How to Do Critical Discourse Analysis
Author: David Machin
Publisher: SAGE
Total Pages: 241
Release: 2012-08-16
Genre: Social Science
ISBN: 1446289583
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"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

Introduction to Multimodal Analysis

by Per Ledin
Introduction to Multimodal Analysis
Author: Per Ledin
Publisher: Bloomsbury Publishing
Total Pages: 257
Release: 2020-01-09
Genre: Language Arts & Disciplines
ISBN: 1350069159
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Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Multimodality

by Janina Wildfeuer
Multimodality
Author: Janina Wildfeuer
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 340
Release: 2019-11-18
Genre: Language Arts & Disciplines
ISBN: 3110608693
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Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Multimodality

by John Bateman
Multimodality
Author: John Bateman
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 424
Release: 2017-04-10
Genre: Language Arts & Disciplines
ISBN: 3110479893
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This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.