Local/Global Shakespeare and Advertising

Local/Global Shakespeare and Advertising
Author: Márta Minier
Publisher: Taylor & Francis
Total Pages: 248
Release: 2024-06-21
Genre: Drama
ISBN: 1040040942

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

Shakespeare’s Mirrors

Shakespeare’s Mirrors
Author: Edward Evans
Publisher: Taylor & Francis
Total Pages: 172
Release: 2024-09-26
Genre: Literary Criticism
ISBN: 104012822X

Clear mirrors and The Geneva Bible, revolutionary innovations of the Elizabethan age, inspired Shakespeare’s drive towards a new purpose for drama. Shakespeare reversed the conventional mirror metaphor for drama, implying drama cannot reflect the substance of human nature, and developed a method of characterization, through metadrama, self-awareness and soliloquy, to project St. Paul’s idea of conscience onto the Elizabethan stage. This revolutionary method of characterization, aesthetic existence beyond performance, has long been sensed but remains frustratingly uncategorized. Shakespeare’s Mirrors charts the invention of a drama that staged the unstageable: St. Paul’s metaphysical conception of human nature glimpsed through a looking glass darkly.

Histrionic Hamlet

Histrionic Hamlet
Author: Piotr Sadowski
Publisher: Taylor & Francis
Total Pages: 244
Release: 2024-09-18
Genre: Literary Criticism
ISBN: 1040127428

According to psychological research on acting, the histrionic personality consists of a compulsive tendency to play-act, exaggerate emotions, succumb to illusions, seek attention through speech, body language and costume, to be seductive and impulsive. An original intervention in the critical history of Shakespeare’s most famous play, Histrionic Hamlet argues that the Danish Prince is a stage representation of just such a personality—a born actor and a drama queen rather than a politician—incongruously thrown in the middle of ruthless high-stakes power struggle requiring pragmatic rather than theatrical skills. Uniquely among other English revenge tragedies, in Hamlet a histrionic protagonist striking a series of gratuitous, baffling, self-indulgent, and counterproductive poses is called upon to carry out a challenging and brutal political task, which he spectacularly and tragically mismanages. Unable to perform on a theatrical stage as a professional actor, the Clown Prince bitterly play acts anyway, turning all situations into opportunities of pretend play rather than effective political action. In consequence he wastes tactical advantages over his enemies, endangers himself, and jeopardizes his revenge plan, if ever there was one. Histrionic Hamlet should be of interest to students of Shakespeare, theater practitioners, and anyone interested in human dysfunctional and maladaptive behavior.

Shakespeare on the Global Stage

Shakespeare on the Global Stage
Author: Paul Prescott
Publisher: Bloomsbury Publishing
Total Pages: 375
Release: 2015-01-29
Genre: Literary Criticism
ISBN: 1472520343

Long held as Britain's 'national poet', Shakespeare's role in the 2012 London Cultural Olympiad confirmed his status as a global icon in the modern world. From his prominent positioning in the Olympic and Paralympic ceremonies, to his major presence in the cultural programme surrounding the Games, including the Royal Shakespeare Company's World Shakespeare Festival and the Globe's Globe to Globe Festival, Shakespeare played a major role in the way the UK presented itself to its citizens and to the world. This collection explores the cultural forces at play in the construction, use and reception of Shakespeare during the 2012 Olympic Moment, considering what his presence says about culture, politics and identity in twenty-first century British and global life.

Globalization and Sense-Making Practices

Globalization and Sense-Making Practices
Author: Simi Malhotra
Publisher: Taylor & Francis
Total Pages: 297
Release: 2023-09-11
Genre: Literary Criticism
ISBN: 1000953017

This book presents a critical analysis of sense-making practices through an exploration of acoustic, creative, and artistic spaces. It studies how local cultures of sight, hearing, smell, taste, and touch are impacted by global discourses and media, such as television, popular music, digital media, and literature. The authors look at sense-making practices and spatial discourses through an interconnected discussion on thought and experience that seeks to present a multidimensional cartography of the global, the local, and the glocal, to closely analyze the phenomenon of globalization. The volume is an investigation of the possibilities of alternate, sustainable modes of being and existing in a world which requires a unified, ethical, biopolitical worldview that challenges the disparity of its fragments while speculating on their synesthetic conditionality. A unique contribution, the book will be of interest to scholars and researchers of English literature, media studies, cultural studies, literary cultures, post-colonial studies, globalization studies, philosophy, critical theory, sociology, and social anthropology.

Eating Shakespeare

Eating Shakespeare
Author: Anne Sophie Refskou
Publisher: Bloomsbury Publishing
Total Pages: 352
Release: 2019-05-16
Genre: Drama
ISBN: 1350035718

Eating Shakespeare provides a constructive critical analysis of the issue of Shakespeare and globalization and revisits understandings of interculturalism, otherness, hybridity and cultural (in)authenticity. Featuring scholarly essays as well as interviews and conversation pieces with creatives – including Geraldo Carneiro, Fernando Yamamoto, Diana Henderson, Mark Thornton Burnett, Samir Bhamra, Tajpal Rathore, Samran Rathore and Paul Heritage – it offers a timely and fruitful discourse between global Shakespearean theory and practice. The volume uniquely establishes and implements a conceptual model inspired by non-European thought, thereby confronting a central concern in the field of Global Shakespeare: the issue of Europe operating as a geographical and cultural 'centre' that still dominates the study of Shakespearean translations and adaptations from a 'periphery' of world-wide localities. With its origins in 20th-century Brazilian modernism, the concept of 'Cultural Anthropophagy' is advanced by the authors as an original methodology within the field currently understood as 'Global Shakespeare'. Through a broad range of examples drawn from theatre, film and education, and from both within Brazil and beyond, the volume offers illuminating perspectives on what Global Shakespeare may mean today.

World-wide Shakespeares

World-wide Shakespeares
Author: Sonia Massai
Publisher: Taylor & Francis
Total Pages: 220
Release: 2005
Genre: Drama
ISBN: 9780415324564

World-Wide Shakespeares brings together an international team of leading scholars in order to explore the appropriation of Shakespeare's plays in film and performance around the world.

The Routledge Handbook of Shakespeare and Global Appropriation

The Routledge Handbook of Shakespeare and Global Appropriation
Author: Christy Desmet
Publisher: Routledge
Total Pages: 623
Release: 2019-08-28
Genre: Literary Criticism
ISBN: 1351687522

The Routledge Handbook of Shakespeare and Global Appropriation brings together a variety of different voices to examine the ways that Shakespeare has been adapted and appropriated onto stage, screen, page, and a variety of digital formats. The thirty-nine chapters address topics such as trans- and intermedia performances; Shakespearean utopias and dystopias; the ethics of appropriation; and Shakespeare and global justice as guidance on how to approach the teaching of these topics. This collection brings into dialogue three very contemporary and relevant areas: the work of women and minority scholars; scholarship from developing countries; and innovative media renderings of Shakespeare. Each essay is clearly and accessibly written, but also draws on cutting edge research and theory. It includes two alternative table of contents, offering different pathways through the book – one regional, the other by medium – which open the book up to both teaching and research. Offering an overview and history of Shakespearean appropriations, as well as discussing contemporary issues and debates in the field, this book is the ultimate guide to this vibrant topic. It will be of use to anyone researching or studying Shakespeare, adaptation, and global appropriation.