Matthew Weiner s series "Mad Men," garnering awards, fandom and critical acclaim, has come to be viewed as a powerful time capsule. Given the precision with which the show invokes the visual culture as well as the political scene of the 1960s, it has been prasied for bringing back to the T.V. screen this watershed moment in American history. In her sophisticated study, Elisabeth Bronfen treats Lionsgate s serial drama, that aired from 2007-2015, as a signficant DVD novel of the early 21st century. Her claim is that it not only thrives on a significant double voicing, reviving the literature, film, music and fashion of the past "within" and "for" the cultural concerns of the present, and as such speaking both about the past and about the present. With Don Draper an embodiment of the prototypical con man, his precarious journey from poverty to fame and prosperity can also be seen as a continuation of the moral perfectionism so key to the American literary tradition. His fall and spiritual recovery is as much an individual story as a comment on the state of the nation. The notions of family and home he works (and fights) for are necessary symbolic fictions, with advertisement disclosing them as such. At the same time, the pitches Don Draper is such a creative genius at, tap into collective desires that are as much about fantasies of personal happiness as they are about buying into the America project. If we need myths to offer imaginary solutions for conflicts that can not be resolved in political reality, "Mad Men" self-consciously reflects on the role television has come to play in this work of the cultural imaginary, both fragile and fruitful. We identify and sympathize with the people in this series not despite but because they are fictional representations, different yet also a mirror of ourselves. "