Management Decision-Making, Big Data and Analytics

Management Decision-Making, Big Data and Analytics
Author: Simone Gressel
Publisher: SAGE
Total Pages: 354
Release: 2020-10-12
Genre: Business & Economics
ISBN: 1529738288

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

Big Data on Campus

Big Data on Campus
Author: Karen L. Webber
Publisher: Johns Hopkins University Press
Total Pages: 337
Release: 2020-11-03
Genre: Education
ISBN: 1421439034

Webber, Henry Y. Zheng, Ying Zhou

Big Data Analytics

Big Data Analytics
Author: Kim H. Pries
Publisher: CRC Press
Total Pages: 576
Release: 2015-02-05
Genre: Computers
ISBN: 1482234521

With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif

Creating Value with Big Data Analytics

Creating Value with Big Data Analytics
Author: Peter C. Verhoef
Publisher: Routledge
Total Pages: 339
Release: 2016-01-08
Genre: Business & Economics
ISBN: 1317561929

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Author: Singh, Amandeep
Publisher: IGI Global
Total Pages: 310
Release: 2021-06-18
Genre: Business & Economics
ISBN: 1799872335

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Managerial Perspectives on Intelligent Big Data Analytics

Managerial Perspectives on Intelligent Big Data Analytics
Author: Sun, Zhaohao
Publisher: IGI Global
Total Pages: 357
Release: 2019-02-22
Genre: Computers
ISBN: 1522572783

Big data, analytics, and artificial intelligence are revolutionizing work, management, and lifestyles and are becoming disruptive technologies for healthcare, e-commerce, and web services. However, many fundamental, technological, and managerial issues for developing and applying intelligent big data analytics in these fields have yet to be addressed. Managerial Perspectives on Intelligent Big Data Analytics is a collection of innovative research that discusses the integration and application of artificial intelligence, business intelligence, digital transformation, and intelligent big data analytics from a perspective of computing, service, and management. While highlighting topics including e-commerce, machine learning, and fuzzy logic, this book is ideally designed for students, government officials, data scientists, managers, consultants, analysts, IT specialists, academicians, researchers, and industry professionals in fields that include big data, artificial intelligence, computing, and commerce.

Big Data Analytics Using Multiple Criteria Decision-Making Models

Big Data Analytics Using Multiple Criteria Decision-Making Models
Author: Ramakrishnan Ramanathan
Publisher: CRC Press
Total Pages: 435
Release: 2017-07-12
Genre: Computers
ISBN: 1351648691

Multiple Criteria Decision Making (MCDM) is a subfield of Operations Research, dealing with decision making problems. A decision-making problem is characterized by the need to choose one or a few among a number of alternatives. The field of MCDM assumes special importance in this era of Big Data and Business Analytics. In this volume, the focus will be on modelling-based tools for Business Analytics (BA), with exclusive focus on the sub-field of MCDM within the domain of operations research. The book will include an Introduction to Big Data and Business Analytics, and challenges and opportunities for developing MCDM models in the era of Big Data.

Big Data Management

Big Data Management
Author: Peter Ghavami
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 180
Release: 2020-11-09
Genre: Business & Economics
ISBN: 3110664321

Data analytics is core to business and decision making. The rapid increase in data volume, velocity and variety offers both opportunities and challenges. While open source solutions to store big data, like Hadoop, offer platforms for exploring value and insight from big data, they were not originally developed with data security and governance in mind. Big Data Management discusses numerous policies, strategies and recipes for managing big data. It addresses data security, privacy, controls and life cycle management offering modern principles and open source architectures for successful governance of big data. The author has collected best practices from the world’s leading organizations that have successfully implemented big data platforms. The topics discussed cover the entire data management life cycle, data quality, data stewardship, regulatory considerations, data council, architectural and operational models are presented for successful management of big data. The book is a must-read for data scientists, data engineers and corporate leaders who are implementing big data platforms in their organizations.

Enterprise Analytics

Enterprise Analytics
Author: Thomas H. Davenport
Publisher: Pearson Education
Total Pages: 287
Release: 2013
Genre: Business & Economics
ISBN: 0133039439

"International Institute for Analytics"--Dust jacket.