Market Research Methodologies: Multi-Method and Qualitative Approaches

Market Research Methodologies: Multi-Method and Qualitative Approaches
Author: Takhar-Lail, Amandeep
Publisher: IGI Global
Total Pages: 326
Release: 2014-08-31
Genre: Business & Economics
ISBN: 1466663723

Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing
Author: Susan Dobscha
Publisher: Edward Elgar Publishing
Total Pages: 341
Release: 2019
Genre: Consumer behavior
ISBN: 1788115384

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Author: Rozenes, Shai
Publisher: IGI Global
Total Pages: 507
Release: 2017-01-06
Genre: Business & Economics
ISBN: 1522520856

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Factors Affecting Firm Competitiveness and Performance in the Modern Business World

Factors Affecting Firm Competitiveness and Performance in the Modern Business World
Author: Vlachvei, Aspasia
Publisher: IGI Global
Total Pages: 379
Release: 2016-09-23
Genre: Business & Economics
ISBN: 1522508449

Economic and business growth is driven by the continuous re-evaluation and optimization of current policies and practices. By implementing more effective procedures, businesses can increase their levels of competitiveness. Factors Affecting Firm Competitiveness and Performance in the Modern Business World is an authoritative reference source for the latest scholarly research on the most appropriate measures and initiatives for firms to become more competitive within various sectors. Incorporating interdisciplinary perspectives through theoretical foundations and real-world case studies, this book is ideally designed for professionals, practitioners, upper-level students, policy makers, and managers interested in the optimization of business performance.

Handbook of Qualitative Research Methods on Human Resource Management

Handbook of Qualitative Research Methods on Human Resource Management
Author: Keith Townsend
Publisher: Edward Elgar Publishing
Total Pages: 283
Release: 2016-08-26
Genre: Business & Economics
ISBN: 1784711187

This Handbook explores the opportunities and challenges of new technologies for innovating data collection and data analysis in the context of human resource management. Written by some of the world’s leading researchers in their field, it comprehensively explores modern qualitative research methods from good project design, to innovations in data sources and data collection methods and, finally, to best-practice in data analysis.

Product Lifecycle Management for Digital Transformation of Industries

Product Lifecycle Management for Digital Transformation of Industries
Author: Ramy Harik
Publisher: Springer
Total Pages: 652
Release: 2017-03-15
Genre: Business & Economics
ISBN: 3319546600

This book constitutes the refereed proceedings of the 13th IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2016, held in Columbia, SC, USA, in July 2016. The 57 revised full papers presented were carefully reviewed and selected from 77 submissions. The papers are organized in the following topical sections: knowledge sharing, re-use and preservation; collaborative development architectures; interoperability and systems integration; lean product development and the role of PLM; PLM and innovation; PLM tools; cloud computing and PLM tools; traceability and performance; building information modeling; big data analytics and business intelligence; information lifecycle management; industry 4.0; metrics, standards and regulation; and product, service and systems.

Proceedings of the 23rd European Conference on Research Methodology for Business and Management Studies

Proceedings of the 23rd European Conference on Research Methodology for Business and Management Studies
Author: Dr Ana Isabel Azevedo
Publisher: Academic Conferences and publishing limited
Total Pages: 274
Release: 2024-07-04
Genre: Education
ISBN: 1917204051

These proceedings represent the work of contributors to the 23rd European Conference on Research Methodology (ECRM 2024), hosted by ISCAP in Porto, Portugal on 4-5 July 2024. The Conference Co-Chairs are Dr Ana Isabel Azevedo and Dr José Manuel Azevedo, both from ISCAP Portugal. ECRM is a well-established event on the academic research calendar and now in its 23rd year and remains an opportunity for participants to share ideas and meet. The aims and scope of this conference is to bring together researchers from a range of disciplines and sectors to share expertise and novel approaches in business and management research methods. ECRM is interested in contributions on the subject of research methods used in business and management research. The papers tend to either focus directly on creating and implementing innovative methodologies or research papers which highlight an interesting use of methodologies in their study. The opening keynote presentation is given by Marta Agostinho, Executive Director of EU-LIFE with the title Excellent Scientific Research: What Does it Mean and Why Should we Care About it? On the second day, Professor Susanne Tietze from The University of Sheffield Hallam, UK will give a talk on the subject Cross-Language Research Methods: Translation and Linguistic Reflexivity. With an initial submission of 90 abstracts, after the double blind, peer review process there are 30 Academic research papers, 1 PhD research paper, 1 Masters Research paper and 1 work-in-progress paper published in these Conference Proceedings. These papers represent research from India, Australia, Brazil, Canada, China, Czech Republic, Estonia, Germany, India, Ireland, Italy, Latvia, Morocco, Norway, Oman, Poland, Portugal, Slovakia, South Africa, Sweden, UK and the USA.