Ethics in Marketing

by Patrick E. Murphy

Author	: Patrick E. Murphy
Publisher	: Taylor & Francis
Total Pages	: 213
Release	: 2016-12-13
Genre	: Business & Economics
ISBN	: 1317235657

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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

The SAGE Handbook of Marketing Ethics

by Lynne Eagle

Author	: Lynne Eagle
Publisher	: SAGE
Total Pages	: 975
Release	: 2020-10-05
Genre	: Business & Economics
ISBN	: 1529738571

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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Marketing Ethics

by George G. Brenkert

Author	: George G. Brenkert
Publisher	: Wiley-Blackwell
Total Pages	: 276
Release	: 2008-03-03
Genre	: Business & Economics
ISBN	:

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This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

Marketing Ethics & Society

by Lynne Eagle

Author	: Lynne Eagle
Publisher	: SAGE
Total Pages	: 461
Release	: 2015-09-15
Genre	: Business & Economics
ISBN	: 1473934028

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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

SAGE Brief Guide to Marketing Ethics

by Sage Publications

Author	: Sage Publications
Publisher	: SAGE
Total Pages	: 233
Release	: 2012
Genre	: Business & Economics
ISBN	: 1412995140

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With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Business and the Culture of Ethics

by Quentin Langley

Author	: Quentin Langley
Publisher	: Business Expert Press
Total Pages	: 177
Release	: 2020-09-18
Genre	: Business & Economics
ISBN	: 1952538238

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This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.

Business Ethics

by Gael McDonald

Author	: Gael McDonald
Publisher	: Cambridge University Press
Total Pages	: 483
Release	: 2015
Genre	: Business ethics
ISBN	: 1107674050

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'Business Ethics' introduces students to ethical issues and decision-making in a variety of contemporary contexts. The book addresses corporate social responsibility, stakeholder management and sustainability. It develops an awareness of the many ways in which ethical considerations can manifest in commercial domains, thereby helping prepare students for their professional careers.

Marketing Ethics

by Patrick E. Murphy

Author	: Patrick E. Murphy
Publisher	: Prentice Hall
Total Pages	: 200
Release	: 2006
Genre	: Business & Economics
ISBN	:

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For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Ethics and international marketing: research background and challenges

by

Author	:
Publisher	: Emerald Group Publishing
Total Pages	: 125
Release	: 2005
Genre	: Business ethics
ISBN	: 1845448197

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The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.