Mastering Customer Success

by Jeff Mar
Mastering Customer Success
Author: Jeff Mar
Publisher: Packt Publishing Ltd
Total Pages: 171
Release: 2024-05-31
Genre: Business & Economics
ISBN: 183546677X
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Explore strategies, methods, critical skills that top CSMs exhibit in delivering well-designed, proactive customer success services, fostering lasting customer relationships and sowing the seeds for advocacy Key Features Master the art of driving measurable customer value, a cornerstone of business success Explore techniques to ensure your work is relevant, stimulating, and aligns with the evolving needs of your customers and business Ratchet up your understanding of building and operating dynamic and resilient CS organizations Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role. This Customer Success book bridges the gap by providing a comprehensive framework for mastering the essential skills required to excel. You’ll find out why the Customer Success function is indispensable today and gain expert insights into account segmentation, financial tiering, ideal customer profiles, and the complexity of customer engagement process design. You’ll then delve into playbook development, where you’ll find practical guidance for CSMs and Customer Success Operations Managers who want to improve their ability to drive desired business outcomes. Through insightful case studies, the authors illustrate their own experience of successful Customer Success implementation, showing you what it takes to exceed customer expectations with well-designed, proactive services. The journey doesn’t end there—it extends to highlighting the resilience required to build and operate successful Customer Success organizations. By the end of this guide, you’ll be equipped with the tactics and mindset necessary to stand out as a world-class Customer Success leader in your organization, driving growth at every turn.What you will learn Drive higher customer retention and expansion rates with a customer-centric strategy Understand the essential role of measurement in achieving service delivery excellence Recognize the importance of the human dimension in vendor-customer relationships in the age of AI Refine engagement models by incorporating observations of customer behavior Discover techniques for creating ideal customer profiles Leverage technology to boost business relevance of CSMs Identify how to drive successful customer outcomes through collaboration Who this book is for This book is for aspiring and established Customer Success professionals who want to learn how to develop and refine service delivery in customer engagements. Professionals embarking on a journey to excellence will be able to master the evolving business landscape of Customer Success and foster relationships with other internal organizations and external partners. A foundational understanding of business basics, typical B2B structures, and Customer Success concepts is necessary to get started. Intermediate to advanced customer engagement skills from customer-facing roles will prove useful.

Customer Success

by Nick Mehta
Customer Success
Author: Nick Mehta
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2016-02-29
Genre: Business & Economics
ISBN: 1119167965
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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Mastering Customer Value Management

by Ray Kordupleski
Mastering Customer Value Management
Author: Ray Kordupleski
Publisher: Customer Value Management I
Total Pages: 372
Release: 2003
Genre: Consumer satisfaction
ISBN: 9781893673076
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There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.

Mastering Customer Service: Strategies for Excellence

by Charles Nehme
Mastering Customer Service: Strategies for Excellence
Author: Charles Nehme
Publisher: Charles Nehme
Total Pages: 162
Release:
Genre: Business & Economics
ISBN:
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Introduction Purpose of the Book In an era where customers have more choices than ever, exceptional customer service has become a key differentiator that sets successful businesses apart from the rest. The aim of this book is to provide you with a comprehensive guide to mastering customer service. Whether you're a seasoned professional, a new hire, or a business owner, this book will equip you with the knowledge and skills needed to deliver outstanding service and foster lasting customer relationships. Importance of Customer Service in Today's Market Customer service is no longer just a support function—it is a strategic element of business success. With the rise of social media and online reviews, a single customer interaction can influence thousands of potential customers. Great customer service can turn a one-time buyer into a loyal advocate, while poor service can drive customers away and damage your brand's reputation. This book explores why customer service matters more than ever and how it can impact your bottom line. Overview of What the Reader Will Learn This book is divided into six parts, each designed to cover a different aspect of customer service: Foundations of Customer Service: Understand the core principles and importance of customer service, including the customer journey and expectations. Building a Customer-Centric Culture: Learn how to create an organizational culture that prioritizes customer satisfaction through leadership, employee engagement, and a positive workplace environment. Essential Customer Service Skills: Develop key skills such as effective communication, problem-solving, conflict resolution, and time management. Tools and Techniques: Discover the tools and techniques that can enhance your customer service, including feedback mechanisms, technology, and performance measurement. Advanced Strategies: Explore advanced strategies like personalization, customer loyalty programs, and crisis management to elevate your customer service efforts. Industry-Specific Customer Service: Gain insights into best practices tailored to specific industries such as retail, hospitality, and B2B services. The Evolution of Customer Service Customer service has evolved significantly over the years. From the early days of face-to-face interactions and telephone support to the modern era of digital communication and AI-driven solutions, the way businesses interact with customers has transformed. This section will provide a historical perspective on the evolution of customer service, highlighting key milestones and the changing expectations of customers. By understanding the past, we can better appreciate the present and anticipate the future trends in customer service. This book will not only provide you with practical tips and strategies but also encourage you to think critically about how you can innovate and adapt to meet the ever-evolving needs of your customers. Welcome to "Mastering Customer Service: Strategies for Excellence." Let's embark on this journey together to create exceptional customer experiences and drive your business to new heights.

Mastering Excellence

by Robin L Lawton
Mastering Excellence
Author: Robin L Lawton
Publisher: C3 Excellence
Total Pages:
Release: 2017-03-01
Genre:
ISBN: 9780998420806
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This book is for leaders with high expectations, a vision of the possible, urgency to engage employees and impatience for results that improve the lives of many others. If you are looking for the road map to dramatic success, this is it. Mastering Excellence provides you with a new way to think about work and customers, an elegantly simple framework and tools you can immediately apply to transform your organization and your role in it. Based on the author's 30 years of work with organizations of all kinds and sizes, including multi-nationals, small start-ups, government agencies, healthcare, education and defense, you get an engaging and practical speedway to dramatic change you would not think possible. There are many approaches to change. Most emphasize process improvement. They use tools that are mathematical, analytical and operational in nature and assume that the absence of things gone wrong is equivalent to achieving excellence. That focuses on minimums, not optimums. Virtually none provides an integrated strategic system that begins with articulating purpose from the customer's perspective, uses linguistics to reveal and destroy the ambiguities we allow to persist, and redefines knowledge and service work in tangible, countable ways we can design for excellence. This book does that and far more. As the CEO, executive change leader or consultant to leadership, you want customers that are enthused, employees that are engaged and fast, highly visible results. Eye-popping savings, customer wait times cut by 90%, strong revenue growth and an avalanche of customer kudos are the kinds of sustainable and continuing results many Masters of Excellence have achieved. This provides the means and rewires your brain to understand how. Ambiguity, Vital Lies, complexity and the fragmented pursuit of excellence are hidden barriers this book systematically destroys. The reader's mind gets rewired in surprising ways, enabling clarity of thought and purpose that is easily tied to deployment. Practical application reinforces and makes memorable every key idea. Many examples are paired with how-to's the reader can immediately apply. Robin Lawton follows his first book, 5-star ranked on Amazon, with MASTERING EXCELLENCE. This engaging, practical and thought-leading read is for leaders seeking a strategic systems approach to customer-centered organizational transformation.

Mastering the Art of Success

by Nick Nanton
Mastering the Art of Success
Author: Nick Nanton
Publisher:
Total Pages: 424
Release: 2017-05-02
Genre: Business & Economics
ISBN: 9780998369044
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The starting point of all achievement is desire. Napoleon Hill Mastering a job means we are proficient at performing that particular task successfully. It is also useful to note here that the word "success" has different meanings to different people. Success can mean, among other things: fame, fortune, emotional or skillful achievement. Proceeding through our growth years to maturity, we spend time and effort accumulating knowledge and resources, assessing our strengths and limitations, and taking action based on what we have learned. As we grow, so does our appetite for adventure and success. So, fortified with our initial progress, we set out to test our strength against the world. For those who achieve mastery of one job, the taste of success and the confidence it generates often propels them to attempt to master other tasks. To accomplish a chosen undertaking is synonymous with success; however, learning to master more significant tasks is often our real challenge. That's where the Celebrity Experts(R) in this book come in. They have achieved mastery in their various fields and are willing to share their secrets and methods of mastery with you. An integral quality of successful people is their willingness to help others succeed. One of the finest secrets for Mastering the Art of Success can be found in the following quote: I have not failed. I've just found 10,000 ways that won't work. Thomas Edison

The Customer Success Professional's Handbook

by Ashvin Vaidyanathan
The Customer Success Professional's Handbook
Author: Ashvin Vaidyanathan
Publisher: John Wiley & Sons
Total Pages: 297
Release: 2020-01-15
Genre: Business & Economics
ISBN: 1119624614
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The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, training, and managing Customer Success teams—offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book: Demonstrates how to build, implement, and manage a Customer Success team Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers Provides clear guidance for managers on how to hire a stellar CSM Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities Explains proven methods and strategies for mentoring CSMs throughout their careers Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry’s most respected leaders contributing their perspectives Currently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional’s Handbook: How to Thrive in One of the World's Fastest Growing Careers—While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.

Poised for Success

by Jacqueline Whitmore
Poised for Success
Author: Jacqueline Whitmore
Publisher: St. Martin's Press
Total Pages: 193
Release: 2011-11-08
Genre: Business & Economics
ISBN: 1429989769
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Secrets to mastering the details that will get you ahead at work, from international etiquette expert and author of BUSINESS CLASS, Jacqueline Whitmore. In the past, the business world favored the aggressive "Type A" personality. But in these unsettled times, being courteous and thoughtful has proven to be a more effective way to win clients and customers and influence others. The competitive advantage depends on your ability to use your emotional intelligence and social graces to take your career to the next level. In POISED FOR SUCCESS, Jacqueline Whitmore states that good business etiquette is important, but she also knows that there is more to becoming invaluable at work than simply mastering good behavior. In order to be poised for success, you must cultivate what Jacqueline calls the four "P" qualities: Presence, Polish, Professionalism, and Passion. These include how to: -Package yourself for success by refining your personal brand -Nurture professional relationships with flair -Master the five ways to make yourself more memorable -Learn the seven unwritten rules of workplace etiquette Whitmore, using her 15 years of experience as a protocol and etiquette expert, will arm you with the skills to become more self-aware, more confident and comfortable in your own skin, and better able to communicate with others in a credible, authentic manner.

Mastering the Art of Sales Engineering

by Jeffrey Silver
Mastering the Art of Sales Engineering
Author: Jeffrey Silver
Publisher: Packt Publishing Ltd
Total Pages: 316
Release: 2024-09-30
Genre: Business & Economics
ISBN: 1835880975
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Learn from the authors' combined 35 years of field experience along with real-world examples and stories to advance your career in the highly coveted field of sales engineering Key Features Fully comprehend the responsibilities and core skills needed to become a successful sales engineer Gain deeper knowledge of sales and see how sales engineering plays a vital role in an organization’s success Start or grow your sales engineering career, avoiding pitfalls and focusing on strengths Purchase of the print or Kindle book includes a free PDF eBook Book Description Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers. This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along with mastering practical, day-to-day operational aspects. Within these chapters, you will learn the roles and responsibilities of a sales engineer, as well as adjacent roles within a sales team. You’ll also develop the skills needed to navigate complex sales cycles and exceed traditional expectations. This book covers various key aspects of sales engineering, including mastering communication techniques, navigating complex meetings, managing customer expectations, understanding legal matters, and handling administrative tasks. By the end of this book, you’ll have acquired advanced knowledge to excel as a world-class sales engineer and become a valuable member of your organization’s broader team. What you will learn Familiarize yourself with the different types of organizations employing sales engineers Gain insights into the crucial soft skills necessary for effective client interaction Discover best practices in working technical demonstrations and proof of concepts from start to finish Navigate important decisions related to the role and your work-life balance Understand ancillary topics that affect sales engineers, often not discussed openly or directly Who this book is for This book is for sales engineers. Whether you're a seasoned professional or just starting your career, it will help you fully understand the dynamics of your role and become a world-class SE sought after by top employers or move into management positions. Use this book as a manual, referring to it whenever you encounter the situations described within.