Author | : Dennis G. Martin |
Publisher | : |
Total Pages | : 156 |
Release | : 1996 |
Genre | : Advertising media planning |
ISBN | : 9780963251534 |
Author | : Dennis G. Martin |
Publisher | : |
Total Pages | : 156 |
Release | : 1996 |
Genre | : Advertising media planning |
ISBN | : 9780963251534 |
Author | : Dennis G. Martin |
Publisher | : |
Total Pages | : 151 |
Release | : 2019-11 |
Genre | : |
ISBN | : 9780963251503 |
Textbook with Software Simulation used primarily in university level advertising media planning courses
Author | : Dennis G. Martin |
Publisher | : |
Total Pages | : 160 |
Release | : 2014-05-01 |
Genre | : |
ISBN | : 9780615988283 |
Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hundreds to thousands of dollars. Media Flight Plan, including both the textbook and the online simulation, sells at or below the average price of a used textbook. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes eight chapters that cover basics like basic math models involved in media buying/planning, and exercises that cover calculation of audience ratings, media share, reach and frequency, and gross rating points. Case studies are included for actual Fortune 500 clients. All cases require students to interpret and apply professional syndicated data and employ the basic methods for writing marketing driven media plans. Both authors, Dennis Martin and Dale Coons, have professional ad agency experience. Coons is executive vice president in a major agency where he directs research, media planning and client development. He is among the most sought-after experts in the field of advertising research. Martin worked on national brands as a copywriter and creative director and co-authored Strategic Advertising Campaigns, a national best-seller for Advertising Age's publishing division. Earning his Ph.D. at University of Illinois, he achieved national and international recognition as a professor of marketing communications.
Author | : Lee Burns |
Publisher | : |
Total Pages | : 194 |
Release | : 2010-08-02 |
Genre | : Christian teenagers |
ISBN | : 9780615380612 |
Author | : F. Andrew Gaffney |
Publisher | : HC Pro, Inc. |
Total Pages | : 142 |
Release | : 2005 |
Genre | : Medical errors |
ISBN | : 9781578397129 |
Author | : David Hill |
Publisher | : Penguin Random House New Zealand Limited |
Total Pages | : 234 |
Release | : 2017-04-03 |
Genre | : Juvenile Fiction |
ISBN | : 0143770535 |
A gripping novel for young adults that captures both the daring and the everyday realities of serving in the Air Force during the Second World War. Pete and Paul yelled together. 'Bandit! Nine o'clock! Bandit!' Jack spun to stare. There was the Messerschmitt on their left, streaking straight at them. Eighteen-year-old Jack wanted to escape boring little New Zealand. But he soon finds that flying in a Lancaster bomber to attack Hitler’s forces brings terror as well as excitement. With every dangerous mission, he becomes more afraid that he’ll never get back alive. He wants to help win the war, but will he lose his own life? My Brother’s War: '... there are stories that need to be told over and over again, to introduce a new generation of readers to important ideas and to critical times in their country's history ... Hill's descriptions of trench warfare are unforgettable.' from the Judges' Report of the New Zealand Post Book Awards for Children and Young Adults 2013
Author | : Donald Miller |
Publisher | : HarperCollins Leadership |
Total Pages | : 240 |
Release | : 2021-01-19 |
Genre | : Business & Economics |
ISBN | : 1400203821 |
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Author | : Helen Katz |
Publisher | : Routledge |
Total Pages | : 236 |
Release | : 2019-05-03 |
Genre | : Business & Economics |
ISBN | : 042978564X |
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author | : Brannon Poe |
Publisher | : |
Total Pages | : 90 |
Release | : 2010-08-15 |
Genre | : Accountants |
ISBN | : 9780615389356 |
Business strategy book for certified public accountants (CPA). A compilation of practical, time-tested tactics for operating a successful public accounting firm.