Persuasion in Public Discourse

Persuasion in Public Discourse
Author: Jana Pelclová
Publisher: John Benjamins Publishing Company
Total Pages: 342
Release: 2018-08-08
Genre: Language Arts & Disciplines
ISBN: 9027263590

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Emotions, persuasion, and public discourse in classical Athens

Emotions, persuasion, and public discourse in classical Athens
Author: Dimos Spatharas
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 253
Release: 2019-07-22
Genre: Literary Criticism
ISBN: 3110618427

This book is an addition to the burgeoning secondary literature on ancient emotions. Its primary aim is to suggest possible ways in which recent approaches to emotions can help us understand significant aspects of persuasion in classical antiquity and, especially audiences' psychological manipulation in the civic procedures of classical Athens. Based on cognitive approaches to emotions, Skinner's theoretical work on the language of ideology, or ancient theories about enargeia, the book examines pivotal aspects of psychological manipulation in ancient rhetorical theory and practice. At the same time, the book looks into possible ways in which the emotive potentialities of vision -both sights and mental images- are explained or deployed by orators. The book includes substantial discussion of Gorgias' approach to sights ' emotional qualities and their implications for persuasion and deception and the importance of visuality for Thucydides' analysis of emotions' role in the polis' public communication. It also looks into the deployment of enargeia in forensic narratives revolving around violence. The book also focuses on the ideological implications of envy for the political discourse of classical Athens and emphasizes the rhetorical strategies employed by self-praising speakers who want to preempt their listeners' loathing. The book is therefore a useful addition to the burgeoning secondary literature on ancient emotions. Despite the prominence of emotions in classicists' scholarly work, their implications for persuasion is undeservedly under-researched. By employing appraisal-oriented analysis of emotions this books suggests new methodological approaches to ancient pathopoiia. These approaches take into consideration the wider ideological or cultural contexts which determine individual speakers' rhetorical strategies. This book is the second volume of Ancient Emotions, edited by George Kazantzidis and Dimos Spatharas within the series Trends in Classics. Supplementary Volumes. This project investigates the history of emotions in classical antiquity, providing a home for interdisciplinary approaches to ancient emotions, and exploring the inter-faces between emotions and significant aspects of ancient literature and culture

Persuasion Across Genres

Persuasion Across Genres
Author: Helena Halmari
Publisher: John Benjamins Publishing
Total Pages: 280
Release: 2005
Genre: Language Arts & Disciplines
ISBN: 9789027253736

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Persuasion in Public Discourse

Persuasion in Public Discourse
Author: Jana Pelclová
Publisher:
Total Pages: 334
Release: 2018
Genre: Communication in politics
ISBN: 9789027201386

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

The Rhetoric of Political Leadership

The Rhetoric of Political Leadership
Author: Ofer Feldman
Publisher: Edward Elgar Publishing
Total Pages: 264
Release: 2020-04-24
Genre: Language Arts & Disciplines
ISBN: 1789904587

This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.

Emotions, persuasion, and public discourse in classical Athens

Emotions, persuasion, and public discourse in classical Athens
Author: Dimos Spatharas
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 232
Release: 2019-07-22
Genre: Literary Criticism
ISBN: 3110618176

This book is an addition to the burgeoning secondary literature on ancient emotions. Its primary aim is to suggest possible ways in which recent approaches to emotions can help us understand significant aspects of persuasion in classical antiquity and, especially audiences' psychological manipulation in the civic procedures of classical Athens. Based on cognitive approaches to emotions, Skinner's theoretical work on the language of ideology, or ancient theories about enargeia, the book examines pivotal aspects of psychological manipulation in ancient rhetorical theory and practice. At the same time, the book looks into possible ways in which the emotive potentialities of vision -both sights and mental images- are explained or deployed by orators. The book includes substantial discussion of Gorgias' approach to sights ' emotional qualities and their implications for persuasion and deception and the importance of visuality for Thucydides' analysis of emotions' role in the polis' public communication. It also looks into the deployment of enargeia in forensic narratives revolving around violence. The book also focuses on the ideological implications of envy for the political discourse of classical Athens and emphasizes the rhetorical strategies employed by self-praising speakers who want to preempt their listeners' loathing. The book is therefore a useful addition to the burgeoning secondary literature on ancient emotions. Despite the prominence of emotions in classicists' scholarly work, their implications for persuasion is undeservedly under-researched. By employing appraisal-oriented analysis of emotions this books suggests new methodological approaches to ancient pathopoiia. These approaches take into consideration the wider ideological or cultural contexts which determine individual speakers' rhetorical strategies. This book is the second volume of Ancient Emotions, edited by George Kazantzidis and Dimos Spatharas within the series Trends in Classics. Supplementary Volumes. This project investigates the history of emotions in classical antiquity, providing a home for interdisciplinary approaches to ancient emotions, and exploring the inter-faces between emotions and significant aspects of ancient literature and culture

The Tyranny of Public Discourse

The Tyranny of Public Discourse
Author: David Hirsch
Publisher:
Total Pages:
Release: 2019-07-15
Genre: Biography & Autobiography
ISBN: 9781611214741

Are you satisfied with the current state of public discourse? The almost unanimous response from people across the nation is a loud and emphatic "No!"The reply is always the same regardless of politics. Today's public discourse typically starts with a "conclusion" and goes downhill from there. If there are talking heads, argument begins instantly and typically runs in circles. This is a dangerous path for a society that depends upon civility and virtue to survive. The Tyranny of Public Discourse: Abraham Lincoln's Six-Element Antidote for Meaningful and Persuasive Writing by scholars David Hirsch and Dan Van Haften addresses what is one of the most important issues of our time.This book can teach anyone how to use logic and reason to create persuasive writing. A byproduct of this is the civility that will ensue with an elevated public discourse. The Tyranny of Public Discourse establishes the six elements of a proposition as a verbal form of the scientific method--something Abraham Lincoln knew and used routinely. His logic and reason is so well known that it is quoted today more than 150 years after his death. Learning the six elements and how to use them to discuss any topic at any time is not only fascinating, but fairly easy to understand and implement. This book sets it all out, step-by-step and color coded, from beginning to end.The Tyranny of Public Discourse: Abraham Lincoln's Six-Element Antidote for Meaningful and Persuasive Writing, complete with 21 diagrams on how to structure your logic, is the book you have been waiting for. The time is short, and the hour is now.

The Language of Persuasion in Politics

The Language of Persuasion in Politics
Author: Alan Partington
Publisher: Routledge
Total Pages: 263
Release: 2017-09-27
Genre: Language Arts & Disciplines
ISBN: 1351710109

This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of key topics including: ‘spin’, ‘spin control’ and ‘image’ politics models of persuasion: authority, contrast, association pseudo-logical and ‘post-truth’ arguments political interviewing: difficult questions, difficult answers metaphors and metonymy rhetorical figures humour, irony and satire Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion. With a wide variety of practical examples on both recent issues and historically significant ones, every topic is complemented with guiding tasks, queries and exercises with keys and commentaries at the end of each unit. This is the ideal textbook for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.

Rhetoric Online

Rhetoric Online
Author: Barbara Warnick
Publisher: Peter Lang
Total Pages: 176
Release: 2007
Genre: Computers
ISBN: 9780820488028

Rhetoric Online is a systematic examination of the forms and nature of Web-based public discourse in the fields of social activism, political campaigning, and other venues where rhetorical discourses are addressed to public audiences. Warnick develops and adapts existing rhetorical theories to the study of Web-based persuasive discourse in the public sphere.