Place Advantage

Place Advantage
Author: Sally Augustin
Publisher: John Wiley & Sons
Total Pages: 433
Release: 2015-09-23
Genre: Architecture
ISBN: 1119214378

Using psychology to develop spaces that enrich human experience Place design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people inhabit. This guide to person-centered place design shows architects, landscape architects, interior designers, and other interested individuals how to develop spaces that enrich human experience using concepts derived from rigorous qualitative and quantitative research. In Place Advantage: Applied Psychology for Interior Architecture, applied environmental psychologist Sally Augustin offers design practitioners accessible environmental psychological insights into how elements of the physical environment influence human attitudes and behaviors. She introduces the general principles of place science and shows how factors such as colors, scents, textures, and the spatial composition of a room, as well as personality and cultural identity, impact the experience of a place. These principles are applied to multiple building types, including residences, workplaces, healthcare facilities, schools, and retail spaces. Building a bridge between research and design practice, Place Advantage gives people designing and using spaces the evidence-based information and psychological insight to create environments that encourage people to work effectively, learn better, get healthy, and enjoy life.

Strategy and Place

Strategy and Place
Author: Martha A. O'Mara
Publisher: Simon and Schuster
Total Pages: 376
Release: 1999
Genre: Building management
ISBN: 0684834898

Organisational boundaries are being transformed by downsizing, outsourcing, and networked links with customers and suppliers. Unprecedented advances in telecommunications and 'virtuality' are changing how companies occupy real space. To survive, managers must radically rethink the physical aspects of their companies. Based on cutting-edge research at such companies as Pacific Bell, Lever Brothers and Merrill Lynch, STRATEGY AND PLACE presents a framework for making key business decisions about one of the organisation's most valuable assets: its physical facilities and properties. O'Mara outlines three main approaches to real estate and facility management decision making: Incrementalism, where only short-term commitments to space are made and capital expenditures minimised; Standardisation, in which control over both design and management procedures is strictly maintained with centralised decision making; and Value-based, where organisational values factor into all design-related decisions, and procedures are flexible to meet the needs of individual parts of the organisation. O'Mara explains the advantages and disadvantages of each strategy, and shows how to apply them appropriately, based on an understanding of the profound impact of competitive uncertainty in today's new business environment.

The Advantage

The Advantage
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
Total Pages: 253
Release: 2012-03-14
Genre: Business & Economics
ISBN: 1118266102

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.

An Unfair Advantage

An Unfair Advantage
Author: Chad Robichaux
Publisher: BroadStreet Publishing Group LLC
Total Pages: 271
Release: 2020-10-06
Genre: Biography & Autobiography
ISBN: 1424561779

Take a journey with Force Recon Marine and Pro MMA Champion Chad Robichaux as he shares glimpses into the life of special operations, professional fighting, and deep insight into this world's spiritual battles. Chad shares successes and failures experienced in Afghanistan, the MMA cage, and his biggest fights: struggling with PTSD, a near divorce, and almost becoming another veteran suicide statistic. Each chapter shares parallel stories of biblical warriors who faced similar struggles and reveals the unfair advantage that led them to victory in the midst of those battles. Discover that same advantage for the battles you face, and unlock the warrior spirit sewn in your heart by God himself.

Positioning for Advantage

Positioning for Advantage
Author: Kimberly A. Whitler
Publisher: Columbia University Press
Total Pages: 327
Release: 2021-09-07
Genre: Business & Economics
ISBN: 0231548117

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Selling Places

Selling Places
Author: Stephen Victor Ward
Publisher: Taylor & Francis
Total Pages: 290
Release: 1998
Genre: Architecture
ISBN: 9780419242406

Extensively illustrated, this book describes the way places have been promoted to make themselves attractive locations as holiday resorts, residential areas or business centres.

National Image & Competitive Advantage

National Image & Competitive Advantage
Author: Eugene D. Jaffe
Publisher: CBS Press
Total Pages: 244
Release: 2006
Genre: Business & Economics
ISBN:

"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "

Economics of the Environment

Economics of the Environment
Author: Horst Siebert
Publisher: Springer Science & Business Media
Total Pages: 328
Release: 2007-05-08
Genre: Business & Economics
ISBN: 3540267778

This book interprets nature and the environment as a scarce resource, offering a study of the allocation problem and outlining alternative policy approaches to the environmental problem. The author incorporates several economic approaches, including neoclassical analysis, the public goods approach and optimization theory. The sixth edition includes new sections on ethical aspects of environmental evaluation, pollution and endogenous growth, implementation of the Kyoto Protocol, international emission trading and biodiversity.