Point of Purchase

by Sharon Zukin
Point of Purchase
Author: Sharon Zukin
Publisher: Routledge
Total Pages: 346
Release: 2018-10-24
Genre: Social Science
ISBN: 1317325354
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This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.

Point of Purchase

by Sharon Zukin
Point of Purchase
Author: Sharon Zukin
Publisher: Routledge
Total Pages: 336
Release: 2018-10-24
Genre: Social Science
ISBN: 1317325362
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This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.

Shopper Marketing

by Markus Ståhlberg
Shopper Marketing
Author: Markus Ståhlberg
Publisher: Kogan Page Publishers
Total Pages: 295
Release: 2012-02-03
Genre: Business & Economics
ISBN: 0749464720
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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.