Proceedings of the 1997 World Marketing Congress

by Samsinar MD Sidin

Author	: Samsinar MD Sidin
Publisher	: Springer
Total Pages	: 670
Release	: 2015-06-25
Genre	: Business & Economics
ISBN	: 3319173200

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This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1993 World Marketing Congress

by M. Joseph Sirgy

Author	: M. Joseph Sirgy
Publisher	: Springer
Total Pages	: 674
Release	: 2015-06-20
Genre	: Business & Economics
ISBN	: 3319173235

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This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1998 Multicultural Marketing Conference

by Jean-Charles Chebat

Author	: Jean-Charles Chebat
Publisher	: Springer
Total Pages	: 568
Release	: 2015-05-19
Genre	: Business & Economics
ISBN	: 3319173839

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This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Thriving in a New World Economy

by Kirk Plangger

Author	: Kirk Plangger
Publisher	: Springer
Total Pages	: 417
Release	: 2015-10-20
Genre	: Business & Economics
ISBN	: 3319241486

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This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Global Perspectives in Marketing for the 21st Century

by Ajay K. Manrai

Author	: Ajay K. Manrai
Publisher	: Springer
Total Pages	: 538
Release	: 2015-06-09
Genre	: Business & Economics
ISBN	: 3319173561

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This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Polymeric Foams

by Shau-Tarng Lee

Author	: Shau-Tarng Lee
Publisher	: CRC Press
Total Pages	: 356
Release	: 2004-05-27
Genre	: Technology & Engineering
ISBN	: 0203506146

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This book is the inaugural volume a series entitled Polymeric Foams: Technology and Applications. Generally, thermoplastic and thermoset foams have been treated as two separate practices in industry. Polymeric Foams: Mechanisms and Materials presents the basics of foaming in general build a strong foundation to those working in both thermoplastic a

Global Innovation Management

by J. Christopher Westland

Author	: J. Christopher Westland
Publisher	: Bloomsbury Publishing
Total Pages	: 380
Release	: 2017-09-16
Genre	: Business & Economics
ISBN	: 1137520191

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This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component. New to this Edition: - Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world - Fully updated and extended case studies on world-leading companies - Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance - Coverage of new topics such as open innovation and service innovation - Expanded coverage of the tools and methods needed to understand financial gain and risk

API Polyurethanes Expo 2001

by API Alliance for the Polyurethanes Industry

Author	: API Alliance for the Polyurethanes Industry
Publisher	: CRC Press
Total Pages	: 672
Release	: 2020-06-29
Genre	: Technology & Engineering
ISBN	: 1000674444

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This book contains papers presented in various technical sessions at the Polyurethanes Expo 2001 conference held between September 30-October 3, 2001 at Greater Columbus Convention Center, Columbus, Ohio.

API Polyurethanes Expo 2001

by Api Api

Author	: Api Api
Publisher	: CRC Press
Total Pages	: 672
Release	: 2001-09-26
Genre	: Technology & Engineering
ISBN	: 9781587161346

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This book contains papers presented in various technical sessions at the Polyurethanes Expo 2001 conference held between September 30-October 3, 2001 at Greater Columbus Convention Center, Columbus, Ohio.