Profit Heroes addresses a new "call to arms" that is transforming selling. To thrive in the future, salespeople must understand how customers are changing and what it will take to win. It is no longer about your company against mine, or your products and services against mine, or your know-how against mine. It is now all about profitability and the ability to identify it, quantify it, sell it and deliver it. To win you must be viewed by customers as more than "a vendor." You must now become "an earnings contributor". The book offers a unique inside and emotional view of two competing salespeople who faced off in the pursuit of a big opportunity. Both represent great companies. Both are highly talented and successful. One wins and one loses. Theirs is a classic competition you see every day in American business, and is what makes selling the most exciting profession in the world. The book unveils the strategies and approaches that the winner and all Profit Heroes use to achieve success. Endorsements "Profit Heroes uncovers the secret of selling true value. It is a transformation in selling concepts that drives measurable results." Kim Hartwell, Senior Vice President, Global Sales and Marketing, ADC Corporation "Bob's focus on 'profit' could not be more on-target. In a recent dialogue with industry CEO's, there was 'table-pounding' agreement that all employees including sales, marketing, finance, operations, HR and IT, must all know how they impact profit improvement". Dr. Douglas A. Fisher, Assistant Professor and Director - Center for Supply Chain Management, College of Business Administration, Marquette University Profit Heroes describes how sales losers can become sales winners, even in a rapidly changing business world. Geoffrey James, author of Business Without the Bullsh*t