Relevance and Irrelevance

by Jan Strassheim
Relevance and Irrelevance
Author: Jan Strassheim
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 316
Release: 2018-09-24
Genre: Language Arts & Disciplines
ISBN: 3110472503
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Relevance drives our actions and channels our attention; it shapes how we make sense of the world and communicate with each other. Irrelevance spreads a twilight which blurs the line between information we do not want to access and information we cannot access. In disciplines as diverse as philosophy, sociology, the information sciences and linguistics, “relevance” has been proposed as a key concept. This book is the first to bring together the often unrelated traditions. Researchers from different fields discuss relevance and relate it to the challenges of “irrelevance”, which have so far been neglected despite their significance for our chances of making well-informed decisions and understanding others. The contributions focus on theoretical and conceptual questions, on specific factors and fields, and on practical and political implications of relevance and irrelevance as forces which are even stronger when they remain in the background.

Relevance in Argumentation

by Douglas Walton
Relevance in Argumentation
Author: Douglas Walton
Publisher: Routledge
Total Pages: 325
Release: 2003-10-17
Genre: Language Arts & Disciplines
ISBN: 113561895X
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In Relevance in Argumentation, author Douglas Walton presents a new method for critically evaluating arguments for relevance. This method enables a critic to judge whether a move can be said to be relevant or irrelevant, and is based on case studies of argumentation in which an argument, or part of an argument, has been criticized as irrelevant. Walton's method is based on a new theory of relevance that incorporates techniques of argumentation theory, logic, and artificial intelligence. The work uses a case-study approach with numerous examples of controversial arguments, strategies of attack in argumentation, and fallacies. Walton reviews ordinary cases of irrelevance in argumentation, and uses them as a basis to advance and develop his new theory of irrelevance and relevance. The volume also presents a clear account of the technical problems in the previous attempts to define relevance, including an analysis of formal systems of relevance logic and an explanation of the Grecian notion of conversational relevance. This volume is intended for graduate and advanced undergraduate courses in those fields using argumentation theory--especially philosophy, linguistics, cognitive science and communication studies, in addition to argumentation. The work also has practical use, as it applies theory directly to familiar examples of argumentation in daily and professional life. With a clear and comprehensive method for determining relevance and irrelevance, it can be convincingly applied to highly significant practical problems about relevance, including those in legal and political argumentation.

Apropos of Something

by Elisa Tamarkin
Apropos of Something
Author: Elisa Tamarkin
Publisher: University of Chicago Press
Total Pages: 445
Release: 2022-07-27
Genre: Literary Criticism
ISBN: 022645326X
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A history of the idea of “relevance” since the nineteenth century in art, criticism, philosophy, logic, and social thought. Before 1800 nothing was irrelevant. So argues Elisa Tamarkin’s sweeping meditation on a key shift in consciousness: the arrival of relevance as the means to grasp how something that was once disregarded, unvalued, or lost to us becomes interesting and important. When so much makes claims to our attention every day, how do we decide what is most valuable right now? Relevance, Tamarkin shows, was an Anglo-American concept, derived from a word meaning “to raise or to lift up again,” and also “to give relief.” It engaged major intellectual figures, including Ralph Waldo Emerson and pragmatists and philosophers—William James, Alain Locke, John Dewey, and Alfred North Whitehead—as well as a range of critics, phenomenologists, linguists, and sociologists. Relevance is a struggle for recognition, especially in the worlds of literature, art, and criticism. Poems and paintings in the nineteenth century could now be seen as pragmatic works that make relevance and make interest—that reveal versions of events that feel apropos of our lives the moment we turn to them. Vividly illustrated with paintings by Winslow Homer, Henry Ossawa Tanner, and others, Apropos of Something is a searching philosophical and poetic study of relevance—a concept calling for shifts in both attention and perceptions of importance with enormous social stakes. It remains an invitation for the humanities and for all of us who feel tasked every day with finding the point.

The Irrelevance and Relevance of the Christian Message

by Paul Tillich
The Irrelevance and Relevance of the Christian Message
Author: Paul Tillich
Publisher:
Total Pages: 108
Release: 1996
Genre: Religion
ISBN:
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"Why, Tillich asks, has the Christian message become seemingly irrelevant to contemporary society? Is the Gospel able to give answers to the questions raised by the existentialist analysis of the human predicament? Yes, he answers - but in order to do so Christian teaching and preaching need to undergo dramatic renewal, the root of which requires an affirmation of love as central to Christian identity. Further, we need to recognize that this task is not limited to preachers and theologians; all of us together are responsible for the irrelevance or the relevance of the Gospel in our time."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

The Art of Relevance

by Nina Simon
The Art of Relevance
Author: Nina Simon
Publisher: Museum 2.0
Total Pages: 196
Release: 2016-06-14
Genre: Art
ISBN: 9780692701492
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What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.

Brand Relevance

by David A. Aaker
Brand Relevance
Author: David A. Aaker
Publisher: John Wiley & Sons
Total Pages: 400
Release: 2011-01-25
Genre: Business & Economics
ISBN: 0470613580
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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Topical Relevance in Argumentation

by Douglas Walton
Topical Relevance in Argumentation
Author: Douglas Walton
Publisher: John Benjamins Publishing
Total Pages: 91
Release: 1982-01-01
Genre: Language Arts & Disciplines
ISBN: 9027280576
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It is a longstanding if not altogether coherent tradition of logic and rhetorical studies that an argument can be incorrect or fallacious in virtue of some proposition in it being “irrelevant”. This monograph clarifies that tradition. Non-classical propositional calculi, including relevance logics and relatedness logics, are juxtaposed against conversational criticisms of irrelevance in natural argumentation, e.g. in parliamentary debates. The object is to see if there is a reasonable way of evaluating criticisms like “That’s beside the point!” or “That’s irrelevant!”.

Between Power and Irrelevance

by George E. Mitchell
Between Power and Irrelevance
Author: George E. Mitchell
Publisher:
Total Pages: 369
Release: 2020
Genre: Business & Economics
ISBN: 0190084715
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Geopolitical shifts, increasing demands for accountability, and growing competition have been driving the need for change within transnational nongovernmental organizations (TNGOs). As the world has changed and TNGOs' ambitions have expanded, the roles of TNGOs have shifted and their work has become more complex. To remain effective, legitimate, and relevant in the future necessitates organizational changes, but many TNGOs have been slow to adapt. As a result, the sector's rhetoric of sustainable impact and social transformation has far outpaced the reality of TNGOs' more limited abilities to deliver on their promises. Between Power and Irrelevance openly explores why this gap between rhetoric and reality exists and what TNGOs can do individually and collectively to close it. George E. Mitchell, Hans Peter Schmitz, and Tosca Bruno-van Vijfeijken argue that TNGOs need to change the fundamental conditions under which they operate by bringing their own "forms and norms" into better alignment with their ambitions and strategies. This book offers accessible, future-oriented analyses and lessons-learned to assist practitioners and other stakeholders in formulating and implementing organizational changes. Drawing upon a variety of perspectives, including hundreds of interviews with TNGO leaders, firsthand involvement in major organizational change processes in leading TNGOs, and numerous workshops, training institutes, consultancies, and research projects, the book examines how to adapt TNGOs for the future.

Winning the Battle for Relevance

by Michael McQueen
Winning the Battle for Relevance
Author: Michael McQueen
Publisher: Morgan James Publishing
Total Pages: 285
Release: 2016-03-17
Genre: Business & Economics
ISBN: 1630478229
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Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.