Smart and Sustainable Interactive Marketing

by Irani, Hamid Reza

Author	: Irani, Hamid Reza
Publisher	: IGI Global
Total Pages	: 335
Release	: 2024-01-22
Genre	: Business & Economics
ISBN	:

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In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Sustainable Tourism: Breakthroughs in Research and Practice

by Management Association, Information Resources

Author	: Management Association, Information Resources
Publisher	: IGI Global
Total Pages	: 537
Release	: 2018-12-07
Genre	: Business & Economics
ISBN	: 1522575057

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Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.

Contemporary Trends in Innovative Marketing Strategies

by Barbosa, Belem

Author	: Barbosa, Belem
Publisher	: IGI Global
Total Pages	: 413
Release	: 2024-02-19
Genre	: Business & Economics
ISBN	:

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In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Compelling Storytelling Narratives for Sustainable Branding

by Rodrigues, Paula

Author	: Rodrigues, Paula
Publisher	: IGI Global
Total Pages	: 437
Release	: 2024-07-16
Genre	: Business & Economics
ISBN	:

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Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

Sustainable and Intelligent Territorial Marketing and Entrepreneurship

by Alla, Lhoussaine

Author	: Alla, Lhoussaine
Publisher	: IGI Global
Total Pages	: 556
Release	: 2024-10-18
Genre	: Business & Economics
ISBN	:

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Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

by Masengu, Reason

Author	: Masengu, Reason
Publisher	: IGI Global
Total Pages	: 696
Release	: 2023-09-18
Genre	: Business & Economics
ISBN	:

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In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

AI Applications for Clean Energy and Sustainability

by Riswandi, Budi Agus

Author	: Riswandi, Budi Agus
Publisher	: IGI Global
Total Pages	: 485
Release	: 2024-08-16
Genre	: Technology & Engineering
ISBN	:

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The global demand for clean energy solutions the urgency of addressing climate change continue to intensify, and as such, the need for innovative approaches becomes increasingly paramount. However, navigating the complex landscape of clean energy production and sustainability presents significant challenges. Traditional methods often fall short in efficiently optimizing renewable energy systems and mitigating environmental impacts. Moreover, the integration of artificial intelligence (AI) into the energy sector remains underexplored, despite its potential to revolutionize operations and drive sustainable development. AI Applications for Clean Energy and Sustainability emerges, working to tackle these pressing issues. This comprehensive volume delves into the transformative power of AI in revolutionizing clean energy production, distribution, and management. By harnessing machine learning algorithms, data analytics, and optimization techniques, the book offers innovative solutions to enhance the efficiency, reliability, and scalability of renewable energy systems. Through real-world case studies and practical examples, it illustrates AI's potential to optimize energy infrastructure, monitor marine ecosystems, and predict climate change impacts, thereby paving the way for a more sustainable future.

Advanced Businesses in Industry 6.0

by Oskounejad, Mohammad Mehdi

Author	: Oskounejad, Mohammad Mehdi
Publisher	: IGI Global
Total Pages	: 297
Release	: 2024-04-29
Genre	: Business & Economics
ISBN	:

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In an era dominated by technology, our world is experiencing a radical transformation through the relentless expansion of industrial generations. The advent of the fourth industrial generation unleashed transformative technologies that revolutionized businesses, enabling access to unprecedented data and analytical capabilities. As we transition into the fifth industrial generation, concepts like sustainability, resilience, and value take center stage, laying the foundation for what is now known as Industry 6.0. In this landscape, processes are intelligently managed without human intervention, and artificial intelligence burgeons, promising a future where calculations and analyses occur at unprecedented speeds through quantum computing. Advanced Businesses in Industry 6.0 emerges as a comprehensive guide to decipher the intricacies of Industry 6.0. With a focus on ultra-advanced concepts, we aim to provide a roadmap for scholars and professionals, offering insights into the opportunities and challenges within this ultra-smart environment. Tailored for students and professionals alike, this book delves into essential topics such as super smart businesses, supply chain advancements, smart factories, production, procurement, information logistics, distribution, interactions, marketing, finance, agriculture, and health systems in Industry 6.0.

Sustainability in a Digital World

by Thomas Osburg

Author	: Thomas Osburg
Publisher	: Springer
Total Pages	: 272
Release	: 2017-05-17
Genre	: Business & Economics
ISBN	: 3319546031

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This book offers a comprehensive introduction to the different emerging concepts in the innovative area of sustainability and digital technology. More than 20 leading thinkers from the fields of digitalization, strategic management, sustainability and organizational development share clearly structured insights on the latest developments, advances and remaining challenges concerning the role of sustainability in an increasingly digital world. The authors not only introduce a profound and unique analysis on the state-of-the art of sustainability and digital transformation, but also provide business leaders with practical advice on how to apply the latest management thinking to their daily business decisions. Further, a number of significant case studies exemplify the issues discussed and serve as valuable blueprints for decision makers.