Author | : Hugh M. Culbertson |
Publisher | : Routledge |
Total Pages | : 338 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 0805810137 |
First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : Hugh M. Culbertson |
Publisher | : Routledge |
Total Pages | : 338 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 0805810137 |
First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : Hugh M. Culbertson |
Publisher | : Routledge |
Total Pages | : 338 |
Release | : 2012-10-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136474978 |
Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.
Author | : Lee Edwards |
Publisher | : SAGE |
Total Pages | : 289 |
Release | : 2018-04-17 |
Genre | : Business & Economics |
ISBN | : 152642214X |
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
Author | : Anne M. Cronin |
Publisher | : Springer |
Total Pages | : 123 |
Release | : 2018-01-24 |
Genre | : Social Science |
ISBN | : 3319726374 |
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Author | : Jesper Stromback |
Publisher | : Routledge |
Total Pages | : 459 |
Release | : 2019-07-30 |
Genre | : Business & Economics |
ISBN | : 1351053124 |
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Author | : Amber L. Hutchins |
Publisher | : Routledge |
Total Pages | : 108 |
Release | : 2021-06-24 |
Genre | : Business & Economics |
ISBN | : 1000437604 |
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.
Author | : Robert Lawrence Heath |
Publisher | : SAGE |
Total Pages | : 793 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 1412977819 |
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Author | : Krishnamurthy Sriramesh |
Publisher | : Taylor & Francis |
Total Pages | : 601 |
Release | : 2003 |
Genre | : Intercultural communication |
ISBN | : 0805839224 |
Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.
Author | : Robert L. Heath |
Publisher | : SAGE Publications |
Total Pages | : 1138 |
Release | : 2013-08-20 |
Genre | : Business & Economics |
ISBN | : 1452276226 |
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.