Author | : Kevin Daley |
Publisher | : McGraw Hill Professional |
Total Pages | : 188 |
Release | : 1995-08-22 |
Genre | : Business & Economics |
ISBN | : 0071371516 |
Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you. Inside you will discover how to: Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter Guide the dialogue through a discovery of needs and needed decisions Negotiate objections, and close effectively Uncover the motivators that move sales to more predictable closure