| Author | : Deborah Cadbury |
| Publisher | : Fourth Estate |
| Total Pages | : 404 |
| Release | : 2005 |
| Genre | : Technology & Engineering |
| ISBN | : 9780007212996 |
From the author of 'The Seven Wonders of the Industrial World' comes the shocking but true story behind the space race -- and the ruthless, brilliant scientists who fuelled it.
| Author | : Jim Taylor |
| Publisher | : John Wiley & Sons |
| Total Pages | : 322 |
| Release | : 2005-12-13 |
| Genre | : Business & Economics |
| ISBN | : 0470094524 |
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
| Author | : Matthew Brenden Wood |
| Publisher | : Nomad Press |
| Total Pages | : 177 |
| Release | : 2018-05-01 |
| Genre | : Young Adult Nonfiction |
| ISBN | : 161930662X |
On July 20th, 1969, Neil Armstrong landed gently on the lunar surface and became the first person to set foot on another world. People around the world stopped what they were doing to crowd around television sets and radios to witness one of the greatest achievements in human history—a man walking on the moon. How did we get there? Why haven’t we gone back? In The Space Race: How the Cold War Put Humans on the Moon, kids ages 12 to 15 explore the race to the moon against the chilling backdrop of the Cold War. The Space Race was the period during and after the Cold War when America and the Soviet Union participated in a fierce competition to see which country could beat the other into space. It was a time of bitterness, fear, and secrecy, but it was also a moment in history when two countries directed resources toward pushing themselves to reach goals that were once thought unattainable. Would we have succeeded as far as we did without the competition to be first? While Neil Armstrong will be remembered as the first person to set foot on the moon, the people and events behind this accomplishment populate a fascinating tale of politics, science, technology, and teamwork that resulted in what might be the greatest accomplishment of the twentieth century. In The Space Race, middle school students explore this history of science and discover the political, social, and economic factors that led to incredible achievements in space, including the launch of Sputnik, the launch of Explorer I, and eventually, the landing of Apollo 11 on the moon, where Neil Armstrong took those famous first steps. Middle school students will meet some of the tens of thousands of engineers and scientists that worked for years to create the technology needed to send humans to the moon and return them safely to Earth. By showing space events against the backdrop of the turmoil back on Earth, readers understand that scientific achievement doesn't happen in a vacuum, even when it happens in space! A wealth of links to primary sources makes this an interactive learning experience while science-minded STEAM activities link the historical and scientific material. Throughout the fun facts, cool photos, and investigative projects, kids are encouraged to explore creative and critical thinking and problem-solving strategies. The Space Race is one book in a set of four that explore great events of the twentieth century. Other titles in this set include Globalization: Why We Care About Faraway Events; The Vietnam War; and World War II: From the Rise of the Nazi Party to the Dropping of the Atomic Bomb.
| Author | : Tim Fernholz |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 366 |
| Release | : 2018-03-20 |
| Genre | : Technology & Engineering |
| ISBN | : 132866306X |
This “smart analysis of the New Space sector” goes inside the rapid rise and dramatic rivalry of private space companies SpaceX and Blue Origin (The New York Times Book Review). For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity—or the key to humanity’s survival. Rocket Billionaires shines a light on Elon Musk and Jeff Bezos as they attempt to make history, reinvent the space economy, and feed their own egos. Beyond these two towering figures, Tim Fernholz introduces a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler. Fernholz’s fly‑on‑the‑wall reporting captures an industry in the midst of disruption. While NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. It’s a high‑stakes marathon that Fernholz recounts with expert analysis and revealing detail. Featured on NPR and PBS’s SciTech Now, and in Fast Company, Forbes, and the Wall Street Journal
| Author | : Charles Pappas |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 257 |
| Release | : 2019-07-01 |
| Genre | : History |
| ISBN | : 1493038443 |
On July 20, 1969, Americans had their eyes and ears glued to their TVs and radios. NASA’s successful moon landing left the nation in awe. This moment inspired inventors and engineers across the nation. To celebrate the 50th anniversary of the 1969 moon landing, we share with you 20 patents that were inspired by the space race and how they reshaped the world. Featuring the original patent schematics from the US Patent and Trademark Office, blast off with the inventions inspired by the moon landing including: Memory foam Freeze-dried food Firefighting equipment Emergency "space blankets" DustBusters Cordless tools Protective paint (Used on both the Statue of Liberty, a gigantic Buddha in Hong Kong and the Golden Gate) Cochlear implants LZR Racer swimsuits CMOS image sensors Moon dust as fuel for space travel Carbon nanotubes Pocket calculators Other patents in the book reflect the general surge in space-related inventions in that era: Dispersed space based laser weapon Toy ray guns Flying saucers Propulsion systems Lasers The modem Integrated circuit Astro Lamp (Later called the Lava Lamp)
| Author | : James Clay Moltz |
| Publisher | : Columbia University Press |
| Total Pages | : 289 |
| Release | : 2011-12-13 |
| Genre | : Political Science |
| ISBN | : 0231527578 |
In contrast to the close cooperation practiced among European states, space relations among Asian states have become increasingly tense. If current trends continue, the Asian civilian space competition could become a military race. To better understand these emerging dynamics, James Clay Moltz conducts the first in-depth policy analysis of Asia's fourteen leading space programs, concentrating especially on developments in China, Japan, India, and South Korea. Moltz isolates the domestic motivations driving Asia's space actors, revisiting critical events such as China's 2007 antisatellite weapons test and manned flights, Japan's successful Kaguya lunar mission and Kibo module for the International Space Station (ISS), India's Chandrayaan lunar mission, and South Korea's astronaut visit to the ISS, along with plans to establish independent space-launch capability. He investigates these nations' divergent space goals and their tendency to focus on national solutions and self-reliance rather than regionwide cooperation and multilateral initiatives. He concludes with recommendations for improved intra-Asian space cooperation and regional conflict prevention. Moltz also considers America's efforts to engage Asia's space programs in joint activities and the prospects for future U.S. space leadership. He extends his analysis to the relationship between space programs and economic development in Australia, Indonesia, Malaysia, North Korea, Pakistan, the Philippines, Singapore, Taiwan, Thailand, and Vietnam, making this a key text for international relations and Asian studies scholars.
| Author | : Matt Bille |
| Publisher | : Texas A&M University Press |
| Total Pages | : 236 |
| Release | : 2004 |
| Genre | : Science |
| ISBN | : 9781585443741 |
Offers an account of the competitive technological and political race between the United States and the Soviet Union and their leaders to launch satellites.
| Author | : Douglas Brinkley |
| Publisher | : HarperCollins |
| Total Pages | : 713 |
| Release | : 2019-04-02 |
| Genre | : History |
| ISBN | : 0062655086 |
Instant New York Times Bestseller As the fiftieth anniversary of the first lunar landing approaches, the award winning historian and perennial New York Times bestselling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon. “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”—President John F. Kennedy On May 25, 1961, JFK made an astonishing announcement: his goal of putting a man on the moon by the end of the decade. In this engrossing, fast-paced epic, Douglas Brinkley returns to the 1960s to recreate one of the most exciting and ambitious achievements in the history of humankind. American Moonshot brings together the extraordinary political, cultural, and scientific factors that fueled the birth and development of NASA and the Mercury, Gemini and Apollo projects, which shot the United States to victory in the space race against the Soviet Union at the height of the Cold War. Drawing on new primary source material and major interviews with many of the surviving figures who were key to America’s success, Brinkley brings this fascinating history to life as never before. American Moonshot is a portrait of the brilliant men and women who made this giant leap possible, the technology that enabled us to propel men beyond earth’s orbit to the moon and return them safely, and the geopolitical tensions that spurred Kennedy to commit himself fully to this audacious dream. Brinkley’s ensemble cast of New Frontier characters include rocketeer Wernher von Braun, astronaut John Glenn and space booster Lyndon Johnson. A vivid and enthralling chronicle of one of the most thrilling, hopeful, and turbulent eras in the nation’s history, American Moonshot is an homage to scientific ingenuity, human curiosity, and the boundless American spirit.
| Author | : David Scott |
| Publisher | : Macmillan |
| Total Pages | : 530 |
| Release | : 2013-12-03 |
| Genre | : Biography & Autobiography |
| ISBN | : 146685927X |
Growing up on either side of the Iron Curtain, David Scott and Alexei Leonov experienced very different childhoods but shared the same dream to fly. Excelling in every area of mental and physical agility, Scott and Leonov became elite fighter pilots and were chosen by their countries' burgeoning space programs to take part in the greatest technological race ever-to land a man on the moon. In this unique dual autobiography, astronaut Scott and cosmonaut Leonov recount their exceptional lives and careers spent on the cutting edge of science and space exploration. With each mission fraught with perilous risks, and each space program touched by tragedy, these parallel tales of adventure and heroism read like a modern-day thriller. Cutting fast between their differing recollections, this book reveals, in a very personal way, the drama of one of the most ambitious contests ever embarked on by man, set against the conflict that once held the world in suspense: the clash between Russian communism and Western democracy. Before training to be the USSR's first man on the moon, Leonov became the first man to walk in space. It was a feat that won him a place in history but almost cost him his life. A year later, in 1966, Gemini 8, with David Scott and Neil Armstrong aboard, tumbled out of control across space. Surviving against dramatic odds-a split-second decision by pilot Armstrong saved their lives-they both went on to fly their own lunar missions: Armstrong to command Apollo 11 and become the first man to walk on the moon, and Scott to perform an EVA during the Apollo 9 mission and command the most complex expedition in the history of exploration, Apollo 15. Spending three days on the moon, Scott became the seventh man to walk on its breathtaking surface. Marking a new age of USA/USSR cooperation, the Apollo-Soyuz Test Project brought Scott and Leonov together, finally ending the Cold War silence and building a friendship that would last for decades. Their courage, passion for exploration, and determination to push themselves to the limit emerge in these memoirs not only through their triumphs but also through their perseverance in times of extraordinary difficulty and danger.
